RunSignUp, the leading race management platform, is excited to announce that Strava, the social network for athletes, is the first National Sponsor in a new expansion of RunSignUp’s Sponsor platform. RunSignUp and Strava are built by athletes for athletes. Together, they are providing a way for the 15,000+ races using RunSignUp to expand from just a race day focus to the full race lifecycle from promotion to race day to results – making races more social and fun.
Bob Bickel, Founder and CEO of RunSignUp, looks forward to expanding the National Sponsor program. “Strava is the perfect partner for our first National Sponsor. Not only can races generate sponsor revenue by directing new users to Strava, they also get the benefit of enabling a social training experience. Strava’s large running community also can introduce new runners to races, especially when they create a Strava Club for their race.”
Andy Younger, the race director for The Crim, is excited about this program. “We have an extensive training program as part of our community outreach, with roughly 2,000 people participating across 100 different community groups. We will use Strava and RunSignUp to deepen our connection with our participants and community. Our goal is to extend the one-day race event to a more meaningful journey of health and accomplishment.”
“We are excited to work with the RunSignUp community to extend the race experience beyond the day of the event itself,” says Strava’s VP of Business Development and Strategy, David Lorsch. “Participants using Strava have the chance to set their goals, track their training, and most importantly share their journey with others.”
Through the National Sponsor program, RunSignUp will continue to partner with leading technology providers and brands to bring brand value, incremental sponsor revenue, and promotional features to races on RunSignUp. Over time, RunSignUp will create other National Sponsor offerings that race directors can choose to partner with.
RunSignUp is the leading technology provider for races in the US. More than 15,000 races use RunSignUp to manage their events, registering more than 4 million participants each year. Services include RunSignUp for registration, fundraising, and race promotion, RunSignUp Go for RaceDay, RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. Customers include leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Philadelphia Marathon, Komen Race for the Cure Philadelphia, Mercedes Marathon, Kentucky Derby Festival, Silicon Valley Turkey Trot, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit RunSignUp.com.
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