Sponsor Display Options Added

We have added several display options to the Sponsor system. First, the Sponsor Levels now appear on the Race Website:

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Next, you can now hide the Sponsor Section from the main part of the Race Information page:

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And finally, we have added an option to show just a scrolling of the Sponsor images on the left had side of the page under the Menu.

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Sponsor Management

unnamedRunSignUp is rolling out a major new part of our platform – Sponsor Management. And as usual, it is FREE!

Sponsors are an important part of most races. They bring in revenue (for Bob’s Scott Coffee Run, they provide more revenue than race registrations do!), they provide a way to connect with a broader community and reach more participants, and they help validate the stature of a race with familiar brands even if they are local.

This initial release centralizes Sponsor Management as a top level component in the Race Dashboard. There will be a variety of features that roll out over the next month or so:

Released Now:

  • Multiple Display Placement Options on Race Page, Emails, TXT Results, RaceJoy, and Photos (Note: Races using RunSignUp had a total of over 100 Million page impressions and over 40 Million email sent to a very valuable target demographic that sponsors covet especially with the local targeting each race provides)
  • Sponsor Levels – Define multiple levels, with Name, Cost and Description
  • Display Ordering
  • Invite Sponsors to Create their own Sponsor Display
  • Notes Log to record changes made to a Sponsor and notes specific to each sponsor

Coming Soon:

  • Powerful Sponsor Renewal Options
  • Sponsor Communications
  • Sponsor Invoicing
  • Sponsor Payment Tracking Online and Offline
  • Multiple Sponsor Offers
  • Sponsor Committee multi-Access
  • Sponsor Web Metrics Reporting
  • Sponsor Management Reporting

Here is what is available as of Feb. 1, 2017:

Define Sponsor Levels

Sponsor Levels segment sponsors depending on features they receive as well as cost for each sponsorship level. Today you can define a Name, Description of features and Level. (This will likely expand with options to add in automated RunSignUp features – for example allow assignment of certain level(s) to appear on emails, and automated coupon codes/reserved entries for sponsors).

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Display Settings

This allows the sponsor logos to automatically appear on race websites in a place you determine (we like right column as it balances nicely against the menu and makes the content not seem so wide). As usual, this is all mobile friendly and automatically adjusts.

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This is what it will look like this this setting:

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Add Sponsors

Simply add as many sponsors as you want. If you do this after you set up the Sponsor Levels, then assign each sponsor to the correct level.

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Hide Sponsors

You can also hide sponsors on the Add/Edit Sponsor page.

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View and Manage Sponsors

Once you have set up Sponsor Levels and added Sponsors, the Management page will look like this:

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Sponsor Order

Once you have Sponsors, you can change the Sponsor Order in which they appear. You can set this from the Drop down “Actions”. Simply drag and drop the Levels and individual sponsors (note dragging a Sponsor from one level to another will not work in this view – change that when editing the specific sponsor).

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Invite Sponsors

Each race has a specific URL that can be shared to invite Sponsors to create and edit their own Sponsor information.

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The sponsor will need to login or create a RunSignUp account. Once they do that, they will see a list of Levels and descriptions and cost:

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Once they pick one, they will see the “Add a Sponsor” page similar to the one above that race directors see.

Manage Sponsors

Race Directors can manage each Sponsor by Editing, Deleting, Viewing who has Access and creating/reviewing Notes.

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Access

If a Sponsor has created their own Sponsorship, then you can see who did it and revoke their access if needed. This will be expanded in the future to allow multiple access.

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Notes

Notes are a simple way to keep track on what is going on with sponsors, and is especially helpful if you have a Sponsor Committee with multiple people making changes and editing Sponsors. We automatically keep track of any changes made to a Sponsor, and who made it. You can also put in your own notes and we auto-date them. This makes it simple to keep track of what the communication chain was if you do not have a full blown CRM system.

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Stay tuned as we roll out the rest of this platform!

St. Louis BizDash Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This BizDash Case Study creating a Corporate Team event. 

View the PDF Version of the St. Louis BizDash Case Study

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bizdash-logoAbout the St. Louis Biz Dash and RunSignUp:

The St. Louis Biz Dash was created in 2016 by the St. Louis Sports Commission. Race Director Kyle Stegeman shared some of the goals of the new event:

 

  • Create an annual event that supports the local community and highlights downtown St. Louis
  • Encourage corporate wellness
  • Engage the business community and celebrate each of the industries

In their inaugural year, the Biz Dash used the RunSignUp Corporate Team System.


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The Setup: Corporate Teams on RunSignUp

The Biz Dash took full advantage of the flexibility of the RunSignUp Corporate Team System.

Registration Types

A) Employees can register as scored members of their company’s team

B) Friends and family can register as non-scored members of a company’s team

C) An individual without a company can register on the “St. Louis Sports Commission” team

Company Payment Options

A) Pay for the registrations for their runners

B) Pay some of the registration cost for their runners

C) Create a team, but require runners to pay for their own registration fee

Teams had the ability to set (and change) limits on what their company was willing to cover. This flexibility allowed the Biz Dash to appeal to companies regardless of their budget for Corporate Wellness: subsidizing registration is obviously a good way to get out runners, about a company can participate even if they have little to no budget for this type of event.


Team Type Customization for Sponsors

The St. Louis Sports Commission worked closely with each of their sponsors to put together the package that best met their individual needs. Customization was important here, too: Kyle could create a separate Team Type for each sponsor, or even edit and update the parameters of the package at a later date.


Keep it Simple: Using RunSignUp widgets, ALL race info was found on sltbizdash.com


Going the Extra Mile: Getting Teams and Captains on Board

A successful corporate event doesn’t exist without strong buy-in from the business community. The St. Louis Sports Commission was able to use their relationships with current Board Members and Supporters to kick-start the process of raising awareness and getting companies involved. They had success meeting with HR representatives and Wellness Professionals at each business.

The Biz Dash team built a comprehensive set of resources for team captains on their
website. In addition to extensive instructions for creating and managing teams and detailed information about the event, they provided a virtual promotional kit to help Captains get their employees involved. This included printable posters, flyers and graphics, as well as content to share on social media. Kyle took it a step further: he personally sent each captain an email with a link to registration, their company password, and a customized paragraph to recruit employees to “Join our Team”.

picture6By using an intuitive registration system, providing ample resources, offering flexible payment options, and giving personal attention to the captains, the biz dash was able to engage more companies without making them feel like their workload was increasing.


Miscellaneous Notes on RunSignUp for Corporate Teams

  • Logos: Because sponsors and teams uploaded their logos into RunSignUp, the Biz Dash had easy access to these logos for use on their website and throughout the event. Teams feel included when they see their logo.
  • Other Visual Components: In addition to logos, runners could also see exactly what to expect from their giveaway via images uploaded on the Giveaway page.
  • Import Feature: As a first year event, the Biz Dash tried to be as accommodating as possible, including a few last minute updates to teams just after team registration closed. To do this, they were able to either re-open only the teams that needed updates, use the import tool, and apply the cost to team invoices.

“I don’t know why every city doesn’t have a Corporate Event like this. The [RunSignUp] software is so customizeable; it’s awesome. To me, it’s a no brainer to use software that we only have to pay for off of processing fees. Matt, Bryan, and all the customer service was so accessible.” – Kyle Stegeman, Race Director

If you have a success story about your race, store or club, big or small,  email us
…we’d love to explore a Case Study on your topic!

RaceJoy Transitioning to “Free Only” Experience for Participants and Spectators

RunSignUp is changing RaceJoy’s business model to offer a “free only” experience for participants and spectators. Previously, race events were able to either purchase the buyout option or choose a consumer model where the participant and spectator paid an in-app upgrade fee of 99 cents for RaceJoy’s features. Key user features include continuous live tracking, GPS-based progress alerts and cheer sending.

The consumer model option will be phased out by the end of 2016 and will only be available for 2016 events that have already been loaded into RaceJoy. Going forward, race events that wish to have RaceJoy’s innovative race day experience will be required to offer the experience as a free service by purchasing the buyout option. RaceJoy’s pricing is set to be affordable for any race and includes significant value for the race itself.

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Why are we doing this?  

Consistent Experience

There are many reasons that led to the decision to move to this free-to-consumers model. One of the main motivations is to ease user confusion and potential frustration – participants and spectators are often confused when some races are providing free tracking and cheers and others are not. Having a consistent, “always free” app will help overcome this.

Affordable Innovation

Participants are expecting some type of tracking to be provided and RaceJoy offers the most innovative solution in the industry. The buyout price is competitively set so that any race can afford to purchase the buyout or have a sponsor cover the cost.

Higher Engagement

In addition, those races that choose the buyout can more easily promote the availability of RaceJoy to all of their participants and spectators. We have seen much wider adoption and better feedback for races who offer a free option.

Race Value

Another key reason for this adjustment is that RaceJoy is offering a lot of value not just to the participants and their supporting family and friends, but for the race as well. From sponsor promotion to race day monitoring, we are continuing to build and expand the features that help race operations. All of this requires significant resources in development and support. Some key offerings available through RaceJoy for the race and sponsor include:

Race Day Monitoring:

The RaceJoy Race Day Monitoring tool provides organizers with the ability to track runners/cyclists and operational staff live from a web console and have immediate access to information to manage race operations and respond to race day conditions. See more about this tool by reading this blog… 

Value for Sponsors:

RaceJoy provides a powerful way to provide sponsor promotion with a highly engaged and expanded audience through in-app advertising and branding opportunities.

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Race Promotion:

RaceJoy provides an opportunity for the race to attract more registrants and to reach each participants’ network of family and friends through its race listing in RaceJoy, social media promotion and through every GPS-based progress alert issued on the course.

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Race Operations Management:

RaceJoy offers the ability for organizers to track the location of key race operations like the Lead and Tail vehicle and to communicate with them. And, the Race News Alert system makes for a very useful emergency communications tool, and to inform races about race day changes or key information like parking and packet pickup.

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And yes, all of this is included in the buyout price. So, not only are races able to offer the most advanced form of tracking available in the market, they are able to then use this to help with their own management of race day.

Thank you, race organizers, for embracing RaceJoy and providing a one-of-a-kind race day experience and for your dedication to quality and innovation. Together, we are changing the race experience!

You can view additional information about offering RaceJoy here.

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RaceJoy Overview Video for Race Organizers

Below is a new video we just put out that provides an overview of RaceJoy for race organizers thinking of offering advanced runner tracking for their event. The video is about 12 minutes and covers RaceJoy’s key features of live continuous tracking, GPS-based progress alerts and cheer sending. It also covers the additional value the race receives, including race operations management features, news alert system, sponsor advertising and race advertising. Many races will have a single sponsor cover the cost for RaceJoy and this video is a helpful tool to use with potential sponsors.

Click Below for the Video:

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A how-to video for participants and spectators will be available soon!
Please see RaceJoy’s Website for additional information or send us an email at info@racejoy.com.
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We look forward to changing the race experience with you!