Race Analytics Dashboard

The Race Analytics Dashboard has released a flurry of new capabilities to help races understand their promotion, demographics, registrations and transactions better. (You may also have noted the nice progress on the overall User Experience of the race dashboard with the new fresh colors.) There are now more than 15 graphs giving you a quick snapshot of al of the important parts of your race. The main dashboard now gives you 4 main options:

  • Overview
  • Transactions
  • Demographics
  • Registrations

Screen Shot 2017-08-25 at 8.29.16 AM.png

The Overview page today shows a quick view of Pageviews on your race website and registrations. There is drill down today on web sources for page views by clicking on the green line. This page will expand significantly over the coming weeks to show more source information along with registration and transaction impact of those sources (like email, referrals, Facebook ads, etc.)

The Transactions pages show drill down and Year over Year reports for the total Transactions processed:

Screen Shot 2017-08-25 at 8.21.57 AM

The Demographics graphs show Registrations by:

Screen Shot 2017-08-25 at 8.15.58 AM.png

The heatmap allows you to drill down and see individual zipcode counts:

Screen Shot 2017-08-25 at 8.17.14 AM.png

Registrations show the following drill-down graphical reports:

  • Giveaways
  • Question Responses
  • Registration periods
  • Revenue by Event
  • Imported Registrations
  • Day of Week
  • Time of Day

Screen Shot 2017-08-25 at 8.19.27 AM.png

The combination of the RunSignUp Analytics Engine and our expanded team working on User Experience is bringing new ways for races to understand your customers better.

New Dashboard

We have released our new Dashboard (well, the beginnings of it!).

Screen Shot 2017-08-01 at 12.13.32 PM.png

The Overview page shows a quick snapshot of the past 7 days, with convenient totals above the graph. Date ranges can be quickly changed. The more detailed chart is shown below the quick summary graph.

In addition to the Overview, you can see the Transactions in the top drop-down menu:

Screen Shot 2017-08-01 at 12.14.04 PM.png

And you can show this on a cumulative basis so it is easy to see how you are doing in total vs. a previous year:

Screen Shot 2017-08-01 at 12.16.24 PM.png

Stay tuned because we have a LOT more planed, such as:

  • Registration Sources like Websites, EMails, Facebook Ads, Affiliates, Referral Program, etc.
  • $ Transactions
  • Differentiate $ from Registrations and Donations and other sources
  • Overlay Events like price increases, emails, coupon code expirations, and race date (for example with this race, you might be able see price increases or emails drove these spikes in registrations:Screen Shot 2017-08-01 at 12.53.57 PM.png
  • Demographic Data like Location, Age and Gender
  • Registration Data like Giveaways, Question responses, Registration periods, Revenue by Event, Day of Week, Time of Day, etc.
  • Promotion Data like Loyalty, Referrals, Coupons, EMail and Incomplete Registrations

The idea is to bring all of this good data to the forefront to give dashboards into your central race CRM database.

Note: Pageviews data began in May, 2017.

Note: We will be introducing a new security setup for this page to allow partial access to specific reports on the page on a per person basis.

Custom Question Reporting

We have expanded the Participant Report to easily do a search based on Custom Questions. We added a button on the Search All Fields to filter on Questions.


When this button is clicked, all of your custom questions that have optional answers (not free form word answers) show:


Note only one field may be selected at a time. Note you can still download a spreadsheet to do additional filtering and sorting.