U.S. Registration Market Analysis – September 2017

market-analysisWe do a US Registration Market Analysis every 6 months:

We try to make it better with your feedback (so feel free to send suggestions or corrections to bob.bickel at runsignup.com). We do this as part of our own internal market evaluation processes, but share it since there does not seem to be a good source of information like this. Last year, we also added our thoughts on Race Registration Market Trends and Race Registration Company Valuations. Expect some updates to these over the coming weeks.

It is tough to estimate market share since there is no one place that has ALL races, and races are open for only part of a year, and different vendors have different search tools for finding races, so we took several approaches to looking at things.

RunSignUp Numbers
RunSignUp has been very public about sharing our numbers. You can read our Year End Report for 2015 to see that we had over 10,000 races use us to process 2.7 Million paid registrations in 2015, and 2016 Year End Report to see we had over 14,000 races use us to process over 4.1 Million registrations. The trend continues positively – and we are estimating 16,000 races processing registrations on RunSignUp and over 4 Million paid (not including imported) registrations in 2017 even with the loss of URUN due to the Active lawsuit.

RunningintheUSA CalendarRunningintheUSA Market Share
RunningintheUSA.com is the largest calendar of race sites in the US with 47,936 races listed. This is down from 49,749 last year at his time – a decrease of 3.6%. This may be the sign that the growth of the number of events in endurance has peaked and is falling. RunningintheUSA uses Active.com’s, RunSignUp’s, and Race Entry’s automated API to load races from each of us – that is why you see the little logos for each of us on the calendar. This probably means that we are unfairly represented as they do not get every race from every other of the 100+ registration providers in the market.

We do a sample every 6 month and do a count of the total races for each vendor of 1,000 races in the month after the sample is taken (October, 2017 in this count):

Screen Shot 2017-09-07 at 1.53.42 PM

RunSignUp will be used by over 16,000 races this year for processing their registrations, which is 33% of the races in RunningintheUSA, so those numbers are probably fairly accurate for RunSignUp.

October Market Share
There are over 100 registration systems, and not all of them have race listings. For example we could not find a list of Chronotrack Live races, but know from their public statements that they processed over 1 million registrations in the first half of 2016 and that they have grown since then. Likewise, IMAthlete is much stronger than this list shows because of a number of large events they provide registration for like the LA Marathon. In addition, the search tools may include non-endurance race events in some cases (for example Events.com mixes a lot of different types of events and there is no advanced search filter). Some vendors like Haku and Race Partner, do not have a race calendar. And search methods change from period to period – so data available in previous periods is no longer available (hopefully not because they were avoiding this counting!). And a final caveat to this data is that some race calendars may include races that do not have registration on their sites (the RunSignUp data is accurate since we have a search flag internally we can use to look for races that are open for registration on RunSignUp):

Screen Shot 2017-09-07 at 4.16.11 PM

The number of races listed on RunningintheUSA fell by 8% from last October to this October, while the number of races on RunSignUp grew by 15%.

Turkey Trots
We also started tracking Turkey Trots. We counted the Active and RunSignUp races by doing the count based on doing a hand count of races on Nov. 23 on RunningintheUSA. For other providers we just used a manual count from their race calendars.

Screen Shot 2017-09-07 at 4.24.39 PM

Alexa Rankings
Alexa is a cool tool that shows the ranking of websites based on page views. It is approximate, but is fairly accurate. As above, there are lots of caveats to this. For example, EventBrite, Active and Events.com all are covering much more than the endurance market and their numbers are inclusive of those other markets.

These rankings among all US websites are from early September and will change depending on the time of the year (going lower in December when there are few races happening and growing largest around Thanksgiving for example). The other thing to note is that it is getting tougher to rank higher. For example RunSignUp has fallen from 4,615 to 5,864th place in the US even though our page views have grown by 16% over the previous 30 days as compared with last year (even with the loss of URUN). So the negative numbers are better than they seem:

Screen Shot 2017-09-07 at 4.27.40 PM.png

To put some context on these numbers, RunSignUp is doing about 3 Million Page Views per week now to get in the Top 6,000 sites.  As further context, another company Bob is on the board of has a page rank of 45,699 and has about 810,000 page views per week.

So What Does This Mean?

Our objective in doing this was trying to understand how far we had gotten with our growth. We are guessing that we are at about 12% market share with our about 4 M paid registrations in 2017 – assuming there are about 40 Million Paid Registrations in the US.

We are really proud of the impact we are having on the endurance and race market. Especially since RunSignUp is a lot more than registration, as we have grown to be a full race management platform supporting the entire race lifecycle:

 

lifecycle0220.pngThe integrated CRM database give participants a better experience with things like free results, notifications and photos, while races have better promotional and fundraising tools to maximize the impact of their efforts.

The Race Director and RD Scoring help Timers score and provide results for over 11,000,000 participants annually. RD Go, our Cloud based Scoring and Results system used by Timers and Races hosts results for over 5,000 races and sends tens of thousands of result notifications each weekend. RaceJoy is by far the leading race GPS Tracking solution in the market. RunSignUp for Clubs is used by hundreds of clubs to help with membership management and tie to races. And our free services like Volunteer Management, Check-In App, Race Calendar Widgets are used by many races beyond those who do registration with us.

Thank you to all of our customers who provide us great feedback on what is needed in this market, and who tell their friends about us🙂

Registration Market Analysis – April 2017

We did the first Market Analysis last September, and a second one in March and the third one ins September, 2016. We will continue to do this every 6 months and try to make it better with your feedback (so feel free to send suggestions or corrections to bob.bickel at runsignup.com). We do this as part of our own internal market evaluation processes, but share it since there does not seem to be a good source of information like this. In 2015, we also added our thoughts on Race Registration Market Trends and Race Registration Company Valuations (so it might be time for an update!). We did add a new section this year based on which vendors have the 100 largest festivals as measured by timed finishers by Running USA.

It is tough to estimate market share since there is no one place that has ALL races, and races are open for only part of a year, and different vendors have different search tools for finding races, so we took several approaches to looking at things.

RunSignUp Numbers
RunSignUp has been very public about sharing our numbers. You can read our Year End Report for 2016 to see that we had over 14,000 races use us to process 4.2 Million paid registrations in 2016. The trend continues positively (see our Q1 2017 Review) – and we are estimating over 16,000 races processing registrations on RunSignUp and 4.3 Million paid (not including imported) registrations in 2017.

RunningintheUSA CalendarRunningintheUSA Market Share
RunningintheUSA.com is the largest calendar of race sites in the US with 48,633 races listed. They use Active.com’s, RunSignUp’s, and Race Entry’s automated API to load races from each of us – that is why you see the little logos for each of us on the calendar. This probably means that we are unfairly represented as they do not get every race from every other of the 100+ registration providers in the market. Note they also remove non-pure running events.

We do a sample every 6 month and do a count of the total races for each vendor:

Screen Shot 2017-04-06 at 9.50.06 PM

We increased the sample size this time from 500 to 1,000 races to increase accuracy of this estimate.

RunSignUp will be used by over 16,000 races this year for processing their registrations, which is 33% of the races in RunningintheUSA, so those numbers are probably fairly accurate for RunSignUp.

May Market Share
There are over 100 registration systems, and not all of them have race listings. For example we could not find a list of Chronotrack Live races, but know from their public statements that they processed over 1 million registrations in the first half of last year. Likewise, IMAthlete is much stronger than this list shows because of a number of large events they provide registration for like the LA Marathon and Gasparilla Distance Classic. In addition, the search tools may include non-endurance race events in some cases (for example Events.com mixes a lot of different types of events and there is no advanced search filter). And search methods change from period to period – for example RaceIt introduced a much better race search, which allowed for a better count of races on RaceIt, although RaceRoster and Running Guru took away the ability to do a count from search. Active changed their search criteria as well so it is difficult to get an exact count of races in the US, so we have eliminated them from the current report.  And final caveat to this data is that some race calendars may include races that do not have registration on their sites (the RunSignUp data is accurate since we have a search flag internally we can use to look for races that are open for registration on RunSignUp).

Screen Shot 2017-04-07 at 7.58.56 AM

Alexa Rankings
Alexa is a cool tool that shows the ranking of websites based on page views. It is approximate, but is fairly accurate. As above, there are lots of caveats to this. For example not all registrations may come to that site – for example we think RaceIt is still the registration platform for RocknRoll races, but those are probably not processed on the RaceIt.com website. Also note that EventBrite, Active and Events.com all are covering much more than the endurance market and their numbers are inclusive of those other markets.

Anyway, these rankings among all US websites are from April 5 and will change. The % change is from the Spring of last year.

Screen Shot 2017-04-05 at 8.45.21 PM

To put some context on these numbers, RunSignUp is doing about 10 Million Page Views per month now to get in the Top 6,000 sites.  Active has recently added a line in their press releases saying they get 50 Million views per month to get to the 1,815th place.  In March last year, we were doing the same page views to rank about 4,800 – so the volume to achieve a ranking is getting larger.

The big change this year is that the scale from Alexa may have changed. Alexa generally uses the past 3 months of data and our page views are up 2% over last year. Perhaps Alexa is measuring more mobile apps and there are simply more sites stuffed into those with more than RunSignUp’s 28 Million Page Views in Q1.

Largest Races

We are adding an analysis of the Top 100 festivals of 2016 as reported by Running USA. This table shows the total # of registrations for each vendor as well as the # of races that are represented. We broke out Rock and Roll (RaceIt) and Disney (Active) and Chronotrack Live (CTL) is owned by Lifetime Fitness (LTF) since they have such a large volume, so to get the total for those vendors, add the two numbers together.

Screen Shot 2017-04-08 at 1.39.57 PM.png

So What Does This Mean?

Our objective in doing this was trying to understand how far we had gotten with our growth. We are guessing that we are at about 11% market share with our 4.2 M paid registrations in 2016 – assuming there are about 40 Million Paid Registrations in the US.

We are really proud of the impact we are having on the endurance and race market. Especially since RunSignUp is a lot more than registration, as we have a number of other offerings.  The Race Director helps Timers score and provide results for over 11,000,000 participants annually. RD Go, our Cloud based Scoring and Results system used by Timers and Races hosts results for over 5,000 races and sends tens of thousands of result notifications each weekend. RaceJoy is by far the leading race GPS Tracking solution in the market. RunSignUp for Clubs is used by hundreds of clubs to help with membership management and tie to races. Our Promotional Tools help races with growing their races with tools like free Email Marketing, Referral Rewards, Facebook and Social integration, integrated Google Analytics and ad tracking and more. And our free services like Sponsor Management, Volunteer Management, Check-In App, Race Calendar Widgets are used by many races beyond those who do registration with us.

Thank you to all of our customers who provide us great feedback on what is needed in this market, and who tell their friends about us!

U.S. Registration Market Analysis – September 2016

We did the first Market Analysis last September, and a second one in March. We will continue to do this every 6 months and try to make it better with your feedback (so feel free to send suggestions or corrections to bob.bickel at runsignup.com). We do this as part of our own internal market evaluation processes, but share it since there does not seem to be a good source of information like this. Last year, we also added our thoughts on Race Registration Market Trends and Race Registration Company Valuations. These are largely the same – and the trends in the data seem to confirm our earlier thoughts.

It is tough to estimate market share since there is no one place that has ALL races, and races are open for only part of a year, and different vendors have different search tools for finding races, so we took several approaches to looking at things.

RunSignUp Numbers
RunSignUp has been very public about sharing our numbers. You can read our Year End Report for 2015 to see that we had over 10,000 races use us to process 2.7 Million paid registrations in 2015. The trend continues positively – and we are estimating over 14,000 races processing registrations on RunSignUp and 4.3 Million paid (not including imported) registrations in 2016.

RunningintheUSA CalendarRunningintheUSA Market Share
RunningintheUSA.com is the largest calendar of race sites in the US with 49,749 races listed. They use Active.com’s, RunSignUp’s, and  Race Entry’s automated API to load races from each of us – that is why you see the little logos for each of us on the calendar. This probably means that we are unfairly represented as they do not get every race from every other of the 100+ registration providers in the market.

We do a sample every 6 month and do a count of the total races for each vendor:

Screen Shot 2016-09-13 at 10.05.12 AM.png

We increased the sample size this time from 500 to 1,000 races to increase accuracy of this estimate.

RunSignUp will be used by over 14,000 races this year for processing their registrations, which is 26% of the races in RunningintheUSA, so those numbers are probably fairly accurate for RunSignUp.

October Market Share
There are over 100 registration systems, and not all of them have race listings. For example we could not find a list of Chronotrack Live races, but know from their public statements that they processed over 1 million registrations in the first half of last year. Likewise, IMAthlete is much stronger than this list shows because of a number of large events they provide registration for like the LA and Philadelphia Marathons. In addition, the search tools may include non-endurance race events in some cases (for example Events.com mixes a lot of different types of events and there is no advanced search filter). And search methods change from period to period – for example RaceIt introduced a much better race search, which allowed for a better count of races on RaceIt. Active changed their search criteria as well so it is difficult to get the US market only. We actually went thru each page and used the “Active Advantage” as a general flag meaning registration was on Active (although that is not always the case). We did a rough estimate based on the US only and looking at the number of pages for weekend days. For example we counted pages 122-157 for Oct. 1 and multiplied by the 12 events per page. We eliminated events marked with “Various Dates” since many of them were clubs or continual training programs.  And final caveat to this data is that some race calendars may include races that do not have registration on their sites (the RunSignUp data is accurate since we have a search flag internally we can use to look for races that are open for registration on RunSignUp).

We have added a number of registration companies to track the lower end of the market better with some samples and to try to catch any up and comers:

Screen Shot 2016-09-13 at 11.26.47 AM.png

Turkey Trots
We also started tracking Turkey Trots. This year we also changed the way we counted the Active and RunSignUp races – doing the count based on doing a hand count of races on Nov. 24 on RunningintheUSA. For other providers we just used a manual count from their race calendars.

Screen Shot 2016-09-13 at 11.28.15 AM.png

Alexa Rankings
Alexa is a cool tool that shows the ranking of websites based on page views. It is approximate, but is fairly accurate. As above, there are lots of caveats to this. For example not all registrations may come to that site – for example we think RaceIt is still the registration platform for RocknRoll races, but those are probably not processed on the RaceIt.com website. Also note that EventBrite, Active and Events.com all are covering much more than the endurance market and their numbers are inclusive of those other markets.

Note also that early September is a lower volume time than late March to collect this data because there are more races happening at that time and more large races having more registration activity across the board. So some negative growth is expected. If there is positive growth, then it indicates there is probably more growth in the business.

Anyway, these rankings among all US websites are from early September and will change (for example as of today the RunSignUp ranking has risen to 4,845 in the US):

Screen Shot 2016-09-18 at 8.38.30 PM.png

To put some context on these numbers, RunSignUp is doing about 2.5 Million Page Views per week now to get in the Top 5,000 sites.  In September last year, we were doing 1.8 Million Page Views to rank about 7,500. As further context, another company Bob is on the board of has a page rank of 35,064 and has 265,000 visitors per week for about 750,000 page views.

So What Does This Mean?

Our objective in doing this was trying to understand how far we had gotten with our growth. We are guessing that we are at about 12% market share with our 4.4 M paid registrations in 2016 – assuming there are about 40 Million Paid Registrations in the US.

We are really proud of the impact we are having on the endurance and race market. Especially since RunSignUp is a lot more than registration, as we have a number of other offerings.  The Race Director helps Timers score and provide results for over 11,000,000 participants annually. RD Go, our Cloud based Scoring and Results system used by Timers and Races hosts results for over 5,000 races and sends tens of thousands of result notifications each weekend. RaceJoy is by far the leading race GPS Tracking solution in the market. RunSignUp for Clubs is used by hundreds of clubs to help with membership management and tie to races. And our free services like Volunteer Management, Check-In App, Race Calendar Widgets are used by many races beyond those who do registration with us.

Thank you to all of our customers who provide us great feedback on what is needed in this market, and who tell their friends about us🙂

Technology Market Critical Mass

This article from the WSJ on RackSpace partnering with Amazon AWS caught my (Bob) attention:

Rackspace Hosting Inc., a seller of cloud-computing services, is teaming up with Amazon.com Inc. to make it easier for corporate customers to move computing operations from their own facilities to Amazon Web Services, the retailer’s cloud computing platform.

RackSpace had been a bitter competitor with Amazon. They had started hosting websites and servers before Amazon started offering a similar service. Amazon AWS has gone onto dominate in the Cloud infrastructure market.

RackSpace has figured out that they do not have the technology or cost advantages Amazon has built up with a much larger market share. So instead of trying to fight them, they are finding interesting ways to add value and use the Amazon AWS Cloud Infrastructure.

The reason this is interesting to RunSignUp, is that we have worked with a couple of companies already to help them migrate out of the race registration market to focus on other parts of the market like marketing or consulting services. As we pointed out in our blog about the future of the race registration market, smaller vendors will come under increasing pressure. Much like Amazon AWS, we want to be a friendly partner for companies, who much like Rackspace refocus on other areas of expertise and work with them and their races cooperatively with our open platform.