Moorestown, NJ – RunSignUp released their Second Annual RaceTrends Report, coinciding with the kickoff of the Running USA Industry Conference kicking off on Sunday. The report was built by mining the RunSignUp registration data over a three period to generate transparent statistics, identify trends in the industry, and provide recommendations to keep endurance events competitive... Continue Reading →
RaceInsights now allows you to see specifically the amount of money coming from Registrations and Donations. Here is an example. Note how the table at the bottom shows the amount of each coming from website referrals and from email (you can drill down further to find which websites and which emails): Simply click on the... Continue Reading →
We introduced the basics of RaceInsights in this blog; now, we'll delve deeper into the technology and how you can use it. The basic theory behind RaceInsights is that race directors (you) need access to the actions behind your race registrations to make data-driven decisions about your marketing strategy. You need to know who, when,... Continue Reading →
In the increasingly competitive market of endurance events, effective marketing is critical to converting runners into registrants, as our 2016 RaceTrends report confirmed. As a race director, you need to make data-driven decisions about your race’s strategy to boost registrations and increase profits. With RaceInsights, powered by RunSignUp Analytics, RunSignUp integrates your race’s data in... Continue Reading →
