Race Analytics Dashboard

The Race Analytics Dashboard has released a flurry of new capabilities to help races understand their promotion, demographics, registrations and transactions better. (You may also have noted the nice progress on the overall User Experience of the race dashboard with the new fresh colors.) There are now more than 15 graphs giving you a quick snapshot of al of the important parts of your race. The main dashboard now gives you 4 main options:

  • Overview
  • Transactions
  • Demographics
  • Registrations

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The Overview page today shows a quick view of Pageviews on your race website and registrations. There is drill down today on web sources for page views by clicking on the green line. This page will expand significantly over the coming weeks to show more source information along with registration and transaction impact of those sources (like email, referrals, Facebook ads, etc.)

The Transactions pages show drill down and Year over Year reports for the total Transactions processed:

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The Demographics graphs show Registrations by:

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The heatmap allows you to drill down and see individual zipcode counts:

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Registrations show the following drill-down graphical reports:

  • Giveaways
  • Question Responses
  • Registration periods
  • Revenue by Event
  • Imported Registrations
  • Day of Week
  • Time of Day

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The combination of the RunSignUp Analytics Engine and our expanded team working on User Experience is bringing new ways for races to understand your customers better.

Referral Source Added to Dashboard

We are beginning to roll out the ability for races to see where their pageviews (and soon their registrations and transactions $ are coming from. This is all driven by our RunSignUp Analytics engine that tightly integrates promotion and web analytic data to your race registration data.

This initial release shows the raw website URL data – this will be consolidated in the coming weeks to just show the total for a website rather than 5 different URL’s. It will also show EMail and other sources as well in the near future.

Click on the green line to show the data.

New Dashboard

We have released our new Dashboard (well, the beginnings of it!).

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The Overview page shows a quick snapshot of the past 7 days, with convenient totals above the graph. Date ranges can be quickly changed. The more detailed chart is shown below the quick summary graph.

In addition to the Overview, you can see the Transactions in the top drop-down menu:

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And you can show this on a cumulative basis so it is easy to see how you are doing in total vs. a previous year:

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Stay tuned because we have a LOT more planed, such as:

  • Registration Sources like Websites, EMails, Facebook Ads, Affiliates, Referral Program, etc.
  • $ Transactions
  • Differentiate $ from Registrations and Donations and other sources
  • Overlay Events like price increases, emails, coupon code expirations, and race date (for example with this race, you might be able see price increases or emails drove these spikes in registrations:Screen Shot 2017-08-01 at 12.53.57 PM.png
  • Demographic Data like Location, Age and Gender
  • Registration Data like Giveaways, Question responses, Registration periods, Revenue by Event, Day of Week, Time of Day, etc.
  • Promotion Data like Loyalty, Referrals, Coupons, EMail and Incomplete Registrations

The idea is to bring all of this good data to the forefront to give dashboards into your central race CRM database.

Note: Pageviews data began in May, 2017.

Note: We will be introducing a new security setup for this page to allow partial access to specific reports on the page on a per person basis.

Promotion Dashboard – Race Pageviews

We are starting to roll out our new Race Promotion Dashboard combined with our RunSignUp Analytics. While this will become very powerful over time, this initial release is very cool.

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This chart today only shows the number of Pageviews by day using the data we are collecting via the new RunSignUp Analytics engine underneath our infrastructure. Over time it will also show many more viewing options like time period and different data elements like registrations, $ of Transactions, Sources like EMail and Facebook, etc.

This is also combined with our User Experience Manifesto, where we will be bringing a whole new level of ease of use and power to race directors.

Google Analytics for Partner Websites

Screen Shot 2017-05-23 at 9.10.32 AMWe have added the ability to tie your Google Analytics account to Partner Websites. Like Race Websites, this enables tracking for the entire website, including e-commerce data and registrations.

For example, this is the type of report you can produce in Google Analytics if you tie your RunSignUp data to it (showing real data from the Scott Coffee race by event and donation (pretty cool!)). What is cooler is that this will become all automatic with the coming release of RunSignUp Analytics and even more insightful.
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Adroll Advertising and Tracking Updated

adroll-logo-cmykYour RunSignUp Race Website can now do Adroll remarketing by simply adding your Adroll Advertiser ID and Pixel ID in the RunSignUp dashboard. We are running a quick experiment on the Scott Coffee race over the next couple of weeks and will provide a fuller report on the benefits of Adroll in June.

You can activate your Adroll remarketing for your RunSignUp Race Website by simply adding your Addroll Advertiser ID and Pixel ID. You can find this information in your Adroll Dashboard (click here for more information). The two important parameters have been bolded in this example above –¬†adroll_adv_id and¬†adroll_pix_id. The exact values need to be copied from your Adroll Dashboard (do NOT use the parameters above).

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