How We Grow Turkey Trots

As we reported in our Thanksgiving Stats blog, we handled a record number of Thanksgiving Day registrations this year - 423,306 compared to 365,618 in 2017. Some of that growth is because we are growing as a company, adding 68 races, and some of that can be attributed to the national increase in Turkey Trot... Continue Reading →

Webinar Recap: Email Marketing

Check out our nifty new templates! The latest installment of our RunSignUp Webinar Series dropped today, with Account Manager Allison Bickel taking attendees through the steps to create emails, send emails, and interpret your email reports...so, for those of you who missed the webinar, here's your chance to catch up! You can explore the full... Continue Reading →

New Email Marketing Template Option

We have released a new email marketing template option that is now the default for all new race email templates created in the RunSignUp system. In addition to the new email template, there are some ease-of-use updates for races to customize RunSignUp's templates or provide their own. The highlights of this update include: Fully mobile-responsive... Continue Reading →

Webinar Recap: Swag Rewards

100% of RunSignUp employees recommend using our Referral tools to promote your event. The latest installment of our RunSignUp Webinar Series dropped yesterday, with Technical Account Manager Natallie Young taking attendees through the steps to setup, promote, and capitalize on a Swag Rewards program. Natallie is a staunch advocate that every  race should be using Swag... Continue Reading →

Re-Live the Symposium: Marketing Panel

We captured some of our favorite presentations from the RunSignUp Symposium on video and will be gradually sharing them with all our customers and friends. We posted about RaceDay Scoring earlier today, but up first in our set of sessions led by non-RunSignUp industry professionals is our Marketing Panel. This session was run by Ryan... Continue Reading →

RunSignUp CRM Offering

See more on CRM: What is CRM for Races RunSignUp CRM Vision Why a Race CRM? This blog covers the new CRM capabilities RunSignUp is rolling out in addition to all of the tools and functionality we have today to enable races to manage and grow their races by leveraging the complete lifecycle tools we... Continue Reading →

RunSignUp CRM Vision

See more on CRM: What is CRM for Races RunSignUp CRM Offering Why a Race CRM? One of the original concepts of RunSignUp was that we would have a single place where your race could interact with participants and make that easy for race directors to manage their participants and grow their races. In essence,... Continue Reading →

What is CRM for Races?

See more on CRM: RunSignUp CRM Vision RunSignUp CRM Offering Why a Race CRM? CRM, or Customer Relationship Management, is a term that has been around since the 1990’s when Siebel used it to position their software for sales organizations. Today, CRM has become a hot topic for races who are looking to maximize their... Continue Reading →

CRM Promotions

We are happy to introduce the next key area of our work on CRM - Promotions. While the CRM Participant Hub, Notes and Search are very useful, the real key to a great CRM is being able to DO something. We call these Promotions. Eventually you will be able to implement a wide variety of... Continue Reading →

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