Locked-In Pricing for Cap Priced Events

With our Participant Count price increases always has the downside of people being upset they did not get the price they wanted. The default way it works is the first X people who click Submit on the Checkout page to process their transaction. The problem with this is that we redirect the participant back to that checkout page to tell them they need to re-enter their credit card (for PCI security reasons) at the new price level.

We have added an option (on Miscellaneous Settings) to set a window for people to complete the checkout page before the price expires. This means that more than your limit would get the special pricing – so be careful on this.

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Strike-Through Pricing

You can now add Strike Through pricing to your race website.

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Set this up in the Race -> Registration -> Dates, Pricing and Options page. This gives the flexibility of setting a specific strike through price for each event and each registration period. For example, you may want to run a Valentine’s Day special – just set a registration period for February 14, and set a strike through price and your one day price. Or you may want to let people know what the price is on Race Day, as we did in the example below.

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Participant Count Pricing for Races

We already introduced pricing based on participant count on a per-event basis. For example the 5K is $5 for the first 25 people and $10 for the next 25 and then $25.

We have expanded this to Race based as well. This aggregates the total number of people across all events. This is configured by clicking on an event’s “Pricing based on Event Size” and then clicking on the Overall Race Options:

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And then clicking on the Overall Participant Count option:

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Then set up the pricing you want, for the above example:

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You would set this pricing up in each event. This gives your the ability to set a $5 price for the 5K and a $10 price for the 10K.

Note this can be done for each registration period – so you could run a big promotion each time your price increases and give a special price for the first 50 people in each registration period.

Remember, the count is done on checkout. If there is only one spot left at $5 and three people all click roughly within 1 second of each other, they may all get the $5 price. If one person clicks a couple of seconds before the other person, then the second person will get an error and the new price will show. They have to enter their credit card number again, but if it a fast selling race and there are few spots at each price level then they may get a second error.

New MultiEvent Pricing SignUp

We have created a new way to allow multi-event discounts, as well as a nice user experience that allows you to highlight the discount. Here is a simple example of giving a $10 discount if you sign up for both the 10K and the Half (although this can be used for lots of ideas like adding tickets for an After Party, etc.):

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After the participant picks their first event, they get the following message and option to pick another event:

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To set this up, first go to Financial – > Pricing -> Multi Event Pricing:

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There are a number of options:

  • Any combination of % and $ off.
  • If you pick %, you can choose to have it be the % off the highest $ event or the lowest $ event.
  • You can choose not to allow a giveaway for the additional event – this is great if you just have one shirt and that is part of the discount justification. Note that when a person signs up for multiple events, they will only be asked for add-ons once and it will be all add-ons available with any event.
  • Turn off age-based pricing, or honor it.

Next, you can make the user experience like the above example by going to Race Page -> Misc Settings:

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Make sure you pick the right option for displaying multi-event registration.

This setup also works very well for alternative types of events. In the following example, participants sign up for time slots. Instead of a maximum of 2 events, they are allowed three events (note you can change the word “Event” to anything else, like “Timeslot) under Misc Settings as well):

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The setup for this shows how you can add different rules for

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The display settings are on the Misc Setting page as before:

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As you can see, this can be quite powerful in terms of setting up different options and rules. And there is a strong “Call to Action” that engages participants to sign up for more than just one event.