RunSignUp’s RaceDay Photos Platform Goes Mobile with RaceJoy!

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RunSignUp’s RaceDay Photos platform is now being delivered in RaceJoy’s race day mobile app. Participants can now have quick access to their race day photos in addition to RaceJoy’s live tracking and cheer sending.

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A free and open platform, RunSignUp’s RaceDay Photos enables race organizers, photographers or timers with the ability to easily manage their race day photos. Uploaded photos are automatically tagged using Google Vision through participant identifiers like BIB tags or names.

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Photos can be manually tagged for those that aren’t captured by the automated detection. Users can then look up photos based on a specific location on the course like the start, finish, or a specific milestone.

RunSignUp’s RaceDay Photos also enables races to place a sponsor or race logo on every picture. With photos receiving six times more views than race day results, this provides a significant opportunity for impressions and greatly enhances sponsor value.

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Quick Photo Access in RaceJoy 

Those races that use RaceJoy’s live tracking can now deliver their race day photos through RunSignUp’s photo platform. Photos are automatically paired with the participant’s profile in RaceJoy based on their bib tag number or name. When race day photos are ready, a photo banner ad appears in RaceJoy to let them know their photos are ready. The participant simply clicks on the banner to instantly see their personal tagged photos.

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RaceJoy’s integration with the photo platform is as instantaneous as the race, timer or photographer chooses. The tagged photos are immediately available in RaceJoy once they are uploaded to RunSignUp’s RaceDay Photos engine.

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Photo banner ads also appear in the Results section of RaceJoy for those events delivering RunSignUp RaceDay Results through the app. One of the key features of RunSignUp’s RaceDay Photos platform is the ability to automatically sync with results data, which generates “near time” tagging of the photos.

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This addition of race day photos is yet another way in which RaceJoy is helping events to change the race experience by delivering real time race day services like tracking, progress updates, race news and results. If you’re interested in learning more about the app, check out the RaceJoy Website or contact info@racejoy.com. For more about RunSignUp’s RaceDay Photos Platform, click here.

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34,000 Photo Views in 800 Person Race

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They generate 6 times more interest (page views) than Results:
Photos: 41 Views per participant
Results: 7 Views per participant

The Scott Coffee Race was the race that RunSignUp was originally inspired by. This year we were able to keep track of photo and sponsor views with the new RunSignUp Analytics engine. The results are pretty impressive.

828 Finishers.

750 Photos Posted on Saturday.

34,000 Photo views by Wednesday morning.

That is an average of 41 views per participant.

Results had a total of 5,800 views for a total of 7 views per participant.

We were helped by the fact we got those 750 photos up on Saturday about 3 hours after the race and sent an email to all participants about 5 hours after the race. We put up a later set of photos on Tuesday evening and received far fewer pageviews even with an email.

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Bib Fonts for Photos

We use Google Vision to automatically tag photos in our Race Day Photo platform. We are collecting more data on what works best and what does not.

Screen Shot 2017-04-05 at 7.47.12 AMThis past weekend, Run the Bluegrass used the photo platform and had bad tagging results with Google Vision reading the “7” as a “1” in many photos. For example, this gentleman was tagged as “1412” rather than “1472”. And it tagged him that way in multiple photos.

The previous weekend, Best Damn Race used a new bib color scheme and font for their New Orleans race, and got much better results. For example, Google Vision picked up all of the images of bib 1472 correctly:

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So what are the recommendations? Here is what we can determine so far:

  1. Use High Contrast between the background and the number. It seems to work for Black on White or White on dark.  Having a dark number on a dark background does not provide enough contrast for Google Vision to pick it up. So be careful with multi-colored backgrounds.
  2. More Spacing Between Numbers. This is called kerning.
  3. Use Thinner Numbers. Thick numbers like the ones used for Run the Bluegrass are not read well. Don’t use fonts in a “Bold”, “Condensed” or “Black” style. Examples: Impact, Helvetica Black, and Arial Condensed Black.

And remember some of our older advice. Use only 4 or 5 digit numbers – that way you can use the ability to ignore tags with 2 or 3 digit numbers where a runners arm may be blocking some of the bib. There are other tricks in our Bib Exclusion algorithms as well.

 

Sponsor and Photo Stats of the Day

Just a couple of interesting stats.

Races have loaded over 38,000 Sponsors into our Sponsor Management System.

Best Damn Race in New Orleans recently uploaded over 15,000 photos for their race. 64% of those photos were tagged with our Google Vision software. Not all of these tags were correct, and not all photos had tags in them, but still pretty good!

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RunSignUp Ushers in 2017 – The Year of Free Race Photos

Moorestown, NJ – RunSignUp announces the release of RaceDay Photos, the free race photo platform effective immediately. The system has been in beta since the summer, with hundreds of thousands of photos uploaded by hundreds of races. Suggestions made by beta-testing customers have helped shape the product.

“Having a free, simple platform for race day photos continues our efforts to make technology easy and accessible to every race,” said Bob Bickel, RunSignUp Founder. “We consciously did not add a payment wall for photos because we believe races will quickly realize that the potential to connect with their participants and sponsors outweighs any income from glossy paper photos. 2017 is truly the year of Free Race Photos.”

The photo platform is free and unlimited for RunSignUp registration customers. It includes:

As part of the release in production, RunSignUp has upgraded the infrastructure to handle over 500,000 photos per day, with the ability to scale higher as photos become a standard part of every race.

Unlike traditional photography systems or services, the RunSignUp Photo Platform is a free and open platform that puts races in control of their content. Race directors can upload photos themselves, or they can give access to a photographer or timer to enable uploading and tagging of photos. This open architecture allows for races to hire professional photographers or get volunteers to upload photos. Multiple photographers can cover the course and each can upload to their location, allowing for simpler management for large races. Since photos can also be uploaded for past years, races and participants can catalog themselves over the years.

Other features of the RunSignUp system will also take advantage of the Photo platform over the course of 2017, providing new ways for races to use photos. In addition to creating Sponsorship opportunities, photos also will be a part of the Email marketing system and offer races the ability to market to repeat participants. The new RaceDay Results platform will also increase the visibility of photos, as participants will be able to see photos across races in their profile and in the RaceJoy mobile app.

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About RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Susan G. Komen Philadelphia, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal.  RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.