RunSignUp CRM – Your Participant Hub

RunSignUp is the hub of information about your participants since your race can use us for your entire race lifecycle – Promotion – Registration – Fundraising – Race Day. We now give you better visibility to your participants across all of their races with you across history with our new CRM View:

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This view is reached when you are searching for participants in your race, and click on “Manage”. Some of the key features:

  • See all the races they have done with you, as well as Referrals,  Fundraisers, and Donations. This let’s you make sure you  know who your important customers are.
  • Quick view if they are part of Teams or Corporate Teams.
  • Most recent races.
  • Information about their current registration
  • Quick access to our Participant Management features

You can see how the old User Experience has been updated:

1. Resend Confirmation Email for this participant
2. All the race-specific registration information
3. Find your action buttons here on the right hand side!

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We will be releasing more features to expose your customer data, as well as provide you with powerful actions as part of our focus on providing the most powerful CRM for races available.

2017 RunSignUp Symposium Presentation Videos

We’ve been busy editing and collating the videos from this year’s RunSignUp Symposium…and while the collection is not yet complete, we wanted to share the ones that are ready!

You can find links for all completed presentation videos here: http://resources.runsignup.com/2017symposiumpresentations/

Links for individual presentations are below.

Customer/Industry Presentations

Supercharging your Sponsor Program, with Peter Abraham

Driving Registrations with Referrals and Social Media Marketing, with Erik Young

Using your Database to Enhance the Experience for Runners and Race Directors, with Healthy Kids Running Series

Motivating and Engaging Fundraisers, with Kathy Wise

Delivering a Race that is Flexible and Enjoyable for Runners, with Cherie Santiago

Course Creation, with Ted Metellus

Equipment Management & Logistics, with Ryan Griessmeyer

Working with Races as a Third Party, with Crisp McDonald

RunSignUp Tutorials & Presentations

RunSignUp Intro and Overview, with Bob Bickel

Quick Hits for Advanced Users, with Bryan Jenkins

RunSignUp 101, with Lauren Bergren & Herman Kinard

Participant Management Tools with Jordan Desilets & Joe McMackin

Fundraising Tools with Eric Cone & Natalie Young

RaceDay Apps with Megan Cary & Matt Avery

RaceJoy with Shelly Harris & James Harris

RaceDay Photos with Ryan Snell & Matt Sinclair

Stay tuned for more videos!

Undeliverable Addresses

We have added a mechanism for Race Directors to mark addresses as “Undeliverable”. This is convenient for races who want to do physical mailers and want to save postage costs. You can do this by Editing a User (reach this from View participants -> Edit User):

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In the View Participants, you will need to turn on this Hidden Field in the View Participants View options:

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Then select the field doing a new query:

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This will generate the report like this, which can be exported and sorted in a spreadsheet:

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Negative Split Productions Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Case Study focuses on RunSignUp Race Websites, the Referral Program, and the RaceDay CheckIn Mobile App. 

Download PDF Version of the Case Study

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About Negative Split Productions and RunSignUp

Tony Sapp is the owner of Negative Split Productions, and 50% owner of Houston Race Series, LLC, a collaboration with Aaron Palaian’s Onurmark Productions. Houston Race Series, LLC owns and operates the Run Houston! Race Series and the Bayou City Half Marathon Series.

The Houston Race Series Races were moved over to RunSignUp from another registration platform in June of 2016. In their short time on RunSignUp, they have taken advantage of a number of opportunities afforded by RunSignUp’s comprehensive suite of tools.


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In Depth: Using Race Websites to Relay Information Seamlessly

Negative Split Productions takes full advantage of the customization options for RunSignUp’s free websites, with 3 key results: (1) keeping runners informed, (2) reducing customer service, (3) maintaining brand integrity. They achieve this is a few ways:

  • Extensive custom pages with logical menu-order: The pages cover virtually picture4every question that a runner would have, including Packet Pickup Info, VIP All Access Details, Spectator Instructions, Award Breakdowns, and more. Additionally, sub-menus organize information while keeping a clean interface.
  • Integration with Series Websites: To connect the races within each series, there is a series website with information that is relevant to all races; each individual race also has it’s own website on RunSignUp. To ensure that runners can find series information on the individual websites, as well, specific tabs (like the Series Charity info) simply link back to the series website.
  • Page Branding: Each page has its own logo and theme for the specific event; series branding is maintained with a common page header.
  • Participant Management Access: Each event page includes tabs to find a participant, review the refund policy, and manage registration (i.e., errors in entering participant info, changes in t-shirt size, etc) directly from the website. This consistent, easy access to participant data reduces customer support over time as runners become accustomed to managing their own data.

“Managing your registration has worked out really well for us – it’s an education process, but getting people to do it on their own is a really big time saver. It reduced the amount of work I had to do to answer emails, etc.” – Tony Sapp


Run Houston! For Free: The Referral Program

The Run Houston! Race Series is using the RunSignUp Referral Program in a creative way by branding it as a “Run Houston! For Free” Program. In their pilot test of the program, they are offering a $10 refund every time a runner gets 5 runners to register with their referral link. The results from their first try:

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In spite of a late start to the program (registration was not opened on RunSignUp until June, and marketing for the Run Houston! For Free program kicked off shortly before the race),

Referrals brought in 122 registrations with only $60 of refunds given. Each registration acquisition cost the race only 49 cents.

Over time, they will watch the ROI and if the program seems to stagnate, may try increasing the amount of refund given.


Speedy CheckIn with RaceDay CheckIn Mobile App

Previously, check-in for races was done by downloading a participant list, assigning bib numbers, and using a picture6google sheet for check-in. Runners would need to know their bib number to check in quickly.

With the RunSignUp Mobile App, the race sent out QR codes for each registrant to speed
check-in. With 60-70% of runners bringing their code and a simple search option for the remaining runners, a single volunteer was able to check-in almost 500 runners in the first 90 minutes of packet pickup.

In addition to speed, the check-in reports made it quick and easy to predict the number of runners who still needed to pick up bibs on race morning, and helped the race to staff volunteers accordingly.

If you have a success story about your race, store or club, big or small,  email us
…we’d love to explore a Case Study on your topic!

Event Transfers After Registration Closed

By default, when a person to person transfer is completed, RunSignUp will put the new registrant on the same team as the original registrant. This was causing an issue for transfers that were initiated after the team joining-end date had passed, even if the participant management cut-off date was in the future.

We have updated the logic in RunSignUp to ignore the “team joining end date” for a person to person or event transfer – as long as the participant management end date has not passed. If a race has turned on a “team joining end date” (under Participants>>Group/Teams>>Set-up) the new registrant or registration will be an individual registration and not tied to the original team once the transfer is complete. 

Participant Management Usage Statistics

Data is now recorded for the following participant management changes:

  • Waiver Signed
  • USAT Waiver Signed
  • Refund Request
  • Event Transfer
  • Participant to Participant Refund Transfer
  • Participant to Participant Gift Transfer
  • Race Transfer
  • Deferral
  • Giveaway Update
  • Addon Change
  • Custom Question Change
  • Corral Change
  • Transfer Edit

Races can find this report here:

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Partners can find the report here that will accumulate across all races:

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The reports look like this:

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New RaceJoy Race Day Monitoring System

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We are very excited to share that our first version of RaceJoy’s Race Day Monitoring system is now available for race organizers who offer RaceJoy’s live tracking! Organizers can track runners/cyclists and the race operations team live from a web console and have immediate access to information to help them manage race operations and respond to race day conditions.

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Organizers are able to see the exact location of its race operations team, including the lead and tail vehicle, and other key personnel. In addition, with a click of a button, organizers have a global view of participants out on the course, and access to the number of race participants who have passed certain milestones to better project the support needs on the course. Individual race participant progress information, including location, pace and estimated finish time is provided for every participant who uses RaceJoy.

Race organizers can also bring their race field to life for those who are on the race grounds by projecting the view of race participant’s traveling the course to a large screen display at the race site.

Soon to be released features include Off Course Alert System and Participant Replay. RaceJoy’s new Race Day Monitoring System is included with RaceJoy’s buyout option at no additional charge.

See the press release for more information…