Queen Bee Half Marathon Participants Buzzed with Race Joy!

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The Queen Bee Half Marathon on Saturday, October 8th buzzed through Cincinnati as more than 3,000 finishers took to the streets. Race organizers of the Flying Pig Marathon are also the hosts of this weekend’s women’s half marathon and offered RaceJoy’s interactive race day experience to their participants and spectators for free for the second time this year.

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Organizers offered RaceJoy at the Queen Bee Half in 2015, its inaugural running, and the response continues to be very positive. Nearly 1,500 participants and spectators used RaceJoy this year for its live phone tracking, GPS-based progress alerts and Send-a-Cheer features.

Each participant of the half marathon and 4-miler events were able to access RaceJoy to be live tracked by their supporting family and friends as they moved along the course. Participants carry their phones and spectators can see where they are in real-time on the race’s official course map.

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Participants are also able to receive progress updates that are based on the GPS location of their phone and include information like pace and estimated finish time. Queen Bee Half Marathon alerts were issued at every mile. More than 15,000 alerts were sent to participants and their supporting family and friends!

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Participants can also choose to post these progress updates to their personal Facebook and Twitter walls in real-time. More than 250 alerts were posted to social media during the event!

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The Send-a-Cheer feature is a RaceJoy favorite, allowing spectators to send fun, motivational audio cheers to their tracked participants. Almost 3,000 cheers were sent including great usage of our Halloween cheers for October! What an un-bee-lievable show of support!

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Check out these popular Halloween cheers!

The cheer feature also allows users to send custom Text-to-Cheer messages allowing personalized messages to be sent in audio format.

The Queen Bee Half Marathon is on a mission to promote the fun of fitness while raising support and funds for local charities that focus on women. The race weekend included plenty of pampering, swag and fun – all the perfect ingredients for a great girls’ weekend.

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The event offers a half marathon and 4-mile course that starts and ends at JACK Casino, buzzes through some of Cincinnati’s historic and scenic neighborhoods, and is lined with entertainment from bands and DJs.

Thank you race organizers for embracing RaceJoy and providing this one-of-a-kind race day experience for your participants and spectators!

 

Interested in RaceJoy for Your Race?

RaceJoy has moved to a free-only model for participants and spectators. If you’d like to offer RaceJoy at your upcoming race, affordable pricing options are available for any race or sponsor to offer the interactive experience. Innovative tools for race organizers are also included, such as race day monitoring, race operations team tracking and news alert system. Watch this overview to learn more.

More information about offering RaceJoy is available here.

 

RaceJoy Transitioning to “Free Only” Experience for Participants and Spectators

RunSignUp is changing RaceJoy’s business model to offer a “free only” experience for participants and spectators. Previously, race events were able to either purchase the buyout option or choose a consumer model where the participant and spectator paid an in-app upgrade fee of 99 cents for RaceJoy’s features. Key user features include continuous live tracking, GPS-based progress alerts and cheer sending.

The consumer model option will be phased out by the end of 2016 and will only be available for 2016 events that have already been loaded into RaceJoy. Going forward, race events that wish to have RaceJoy’s innovative race day experience will be required to offer the experience as a free service by purchasing the buyout option. RaceJoy’s pricing is set to be affordable for any race and includes significant value for the race itself.

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Why are we doing this?  

Consistent Experience

There are many reasons that led to the decision to move to this free-to-consumers model. One of the main motivations is to ease user confusion and potential frustration – participants and spectators are often confused when some races are providing free tracking and cheers and others are not. Having a consistent, “always free” app will help overcome this.

Affordable Innovation

Participants are expecting some type of tracking to be provided and RaceJoy offers the most innovative solution in the industry. The buyout price is competitively set so that any race can afford to purchase the buyout or have a sponsor cover the cost.

Higher Engagement

In addition, those races that choose the buyout can more easily promote the availability of RaceJoy to all of their participants and spectators. We have seen much wider adoption and better feedback for races who offer a free option.

Race Value

Another key reason for this adjustment is that RaceJoy is offering a lot of value not just to the participants and their supporting family and friends, but for the race as well. From sponsor promotion to race day monitoring, we are continuing to build and expand the features that help race operations. All of this requires significant resources in development and support. Some key offerings available through RaceJoy for the race and sponsor include:

Race Day Monitoring:

The RaceJoy Race Day Monitoring tool provides organizers with the ability to track runners/cyclists and operational staff live from a web console and have immediate access to information to manage race operations and respond to race day conditions. See more about this tool by reading this blog… 

Value for Sponsors:

RaceJoy provides a powerful way to provide sponsor promotion with a highly engaged and expanded audience through in-app advertising and branding opportunities.

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Race Promotion:

RaceJoy provides an opportunity for the race to attract more registrants and to reach each participants’ network of family and friends through its race listing in RaceJoy, social media promotion and through every GPS-based progress alert issued on the course.

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Race Operations Management:

RaceJoy offers the ability for organizers to track the location of key race operations like the Lead and Tail vehicle and to communicate with them. And, the Race News Alert system makes for a very useful emergency communications tool, and to inform races about race day changes or key information like parking and packet pickup.

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And yes, all of this is included in the buyout price. So, not only are races able to offer the most advanced form of tracking available in the market, they are able to then use this to help with their own management of race day.

Thank you, race organizers, for embracing RaceJoy and providing a one-of-a-kind race day experience and for your dedication to quality and innovation. Together, we are changing the race experience!

You can view additional information about offering RaceJoy here.

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