How We Grow Turkey Trots

As we reported in our Thanksgiving Stats blog, we handled a record number of Thanksgiving Day registrations this year - 423,306 compared to 365,618 in 2017. Some of that growth is because we are growing as a company, adding 68 races, and some of that can be attributed to the national increase in Turkey Trot... Continue Reading →

Webinar Recap: Email Marketing

Check out our nifty new templates! The latest installment of our RunSignUp Webinar Series dropped today, with Account Manager Allison Bickel taking attendees through the steps to create emails, send emails, and interpret your email reports...so, for those of you who missed the webinar, here's your chance to catch up! You can explore the full... Continue Reading →

Webinar Recap: Swag Rewards

100% of RunSignUp employees recommend using our Referral tools to promote your event. The latest installment of our RunSignUp Webinar Series dropped yesterday, with Technical Account Manager Natallie Young taking attendees through the steps to setup, promote, and capitalize on a Swag Rewards program. Natallie is a staunch advocate that every  race should be using Swag... Continue Reading →

Re-Live the Symposium: Marketing Panel

We captured some of our favorite presentations from the RunSignUp Symposium on video and will be gradually sharing them with all our customers and friends. We posted about RaceDay Scoring earlier today, but up first in our set of sessions led by non-RunSignUp industry professionals is our Marketing Panel. This session was run by Ryan... Continue Reading →

Auto-Applied Coupon URLs

We have added a way to auto-apply a coupon code through a specific URL. In order to use this feature, you must first set-up the coupon code. Once the code is set-up, you can go to the bottom of the coupon set-up page under Financial>>Pricing>>Coupons. In the Auto-Applied Coupons section, click the link to set-up the... Continue Reading →

Click Click Run Marketing Services

We are seeing more and more races use marketing to drive their registration numbers. Getting in front of runners and making them aware of your race and encouraging them to sign up for your race is increasingly important as more races emerge and new types of races like Blacklight Run, Night Nation and Bubble Run... Continue Reading →

Personality Perceptions By Event Type – Guest Blog

Guest Blog by Victoria Waldman and Theresa Lewis of Fueled Insights. Highlighted in Fueled Insights’ previous article “The Fight for Runners’ Recreational Dollar,” household income is flat, entry fees are on the rise and there is an abundance of fitness activities.  Runners’ disposable income and time are being squeezed.  Therefore, it’s important to understand the... Continue Reading →

Gobble Gobble Four Miler Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Gobble Gobble Four Miler Case Study focuses on creating techniques for fundraising and engaging Sponsors.  View the PDF Version of the Gobble Gobble Four Miler Case Study Overview: The Gobble Gobble... Continue Reading →

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