This past weekend, RaceJoy was offered at two premier road races, the Madison Marathon in Wisconsin and the Charlotte Marathon in North Carolina. The races provided RaceJoy’s live phone tracking, progress alerts and cheer messages to participants and their supporting friends and families.
Another big weekend for RaceJoy, with 12,400 people using the app and more than 145,000 progress alerts issued, the Madison and Charlotte Marathon events contributed to more than half of the users and alerts over the weekend.
The Madison Marathon starts and finishes in beautiful Capitol Square, taking runners through some of the most iconic areas of Madison, WI, attracting 3,500 runners and walkers. Race organizers offered RaceJoy for the second year, and had an overwhelming response with more than 130% usage – that’s a total of 4,550 runners and their supporting family and friends using RaceJoy!
The Charlotte Marathon is a race for all runners, enabling them to experience the sights and sounds of the Southeast’s fastest growing city, including the Queen City’s signature tree lined streets, historic landmarks, major sporting venues and the most eclectic neighborhood parties. The race attracted 4,000 runners and walkers. In its first year offering RaceJoy, there was an awesome showing with more than 3,600 participants and their supporting family and friends using the app!
Both of the races did a great job of promoting RaceJoy, posting information on their websites and social media platforms. This had a significant impact on the usage at both events.
Between the two events, a staggering 13,000 cheers were sent to participants! That’s what we like to see!
A very dynamic race, dedicated to providing a unique race day experience, Charlotte also utilized the Geo Cheer Point feature, sending custom cheer messages to participants as they passed certain milestones along the course.
The race director set up the geo cheer markers through his race dashboard. One of the cheers included a message toward the end of the race encouraging the runners to the finish. It said, “One. More. Mile. To. Go. You’ve got this! Let’s crush it and enjoy that finish festival!” This text-to-audio message was combined with one of RaceJoy’s pre-recorded cheers, Celebration, and was sent to participants as they crossed the last mile marker before the finish.
Here’s what the cheer sounded like on race day:
Thank you race organizers for embracing the technology and including RaceJoy in your race day experience. And, congratulations finishers on a job well done – you did it!
RaceJoy Ready Your Event
If you’re interested in offering RaceJoy at your upcoming event, check out our website or your RunSignUp dashboard for more information. Please note: we require a minimum two-week lead time prior to the race date and an electronic version of your course map (KML/GPX format preferred). To request a demo or if you have questions, feel free to send an email to email@example.com. We’re happy to help!