Slideshow: Email Marketing with RunSignup

Looking for a refresher on RunSignup's email marketing platform - or using it for the first time - and not really in the mood for a full webinar or a bunch of how-to's? Check out our step-by-step powerpoint on Email Marketing.  It covers: Whitelabeling, and who should do it Creating email templates Adding content and... Continue Reading →

Email Deliverability

One of the common questions we get is "My Email did not get through to all recipients. What happened?" Email deliverability is much less than most people know. According to Sendgrid, fully 21% of emails never make it to a users inbox. Given that RunSignup sends over 15 Million emails per month, that means over... Continue Reading →

New Email Marketing Template Option

We have released a new email marketing template option that is now the default for all new race email templates created in the RunSignUp system. In addition to the new email template, there are some ease-of-use updates for races to customize RunSignUp's templates or provide their own. The highlights of this update include: Fully mobile-responsive... Continue Reading →

Passing Referral Codes to MailChimp

RunSignUp Referral Rewards Program is one of the best ways to increase viral participation. You can reward participants to promote your race by offering them partial or full refunds when they get X number of their friends to sign up for your race. Now we make it simple for races that use our MailChimp integration... Continue Reading →

Improved Email Subscriber Scrubbing

We have improved the scrubbing of email lists that might be shared between races and partners. There is a new partner level tool to download email lists under Email Marketing -> Manage Lists: When you download, all unsubscribed email addresses are scrubbed from the download. So you can import these into another race or partner... Continue Reading →

Mailchimp Integration

We have released an integration with MailChimp that automatically puts participant information into specific MailChimp lists as they sign up or are bulk imported to your race. This makes it simple for race directors who prefer to use MailChimp in addition to RunSignUp's free email service to maintain accurate and current mailing lists. To set... Continue Reading →

Fundraiser Email Updates

Now, when a fundraiser sends an email through their fundraising center, they can select specific contacts from the fundraising list. Before, a fundraiser needed to select all contacts on their list. Here is an example of the selection option in the fundraising center: We also added the option for fundraisers to save draft emails. During the... Continue Reading →

Email Trends

With the recent release of RaceInsights, we are giving customers in depth insight into how your marketing efforts are being received. But how is your race doing compared with others? What can you learn from others? In February, we will be releasing the Second Edition of our Race Trends analysis at Running USA that looks... Continue Reading →

Why Races Use RunSignUp Email

With such great, well established email vendors like Mailchimp and Constant Contact available, why are more and more races turning to the RunSignUp Email system? Free Our email system is free. Constant Contact costs $500 per year for up to 2,500 contacts and MailChimp costs $300+ per year for up to 2,500 contacts. They include some... Continue Reading →

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