Sponsor Offers and Sponsor Promotion

We have completed our free Sponsor Management roll out with Sponsor Offers and Promotion. Sponsor offers provide a way for sponsors to create activation mechanisms beyond a simple logo. This is highlighted on the Sponsor page of the race website:

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And allows a sponsor to customize their own unique offer with logo, custom image and text:

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EMail Offers

In addition to appearing on the website (or widgets on a race’s own website), offers can be automatically sent to participants before and/or after the race. This gives participants something extra and provides your sponsors a way to engage with them. Here is an example email:

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Offer Creation

Sponsors can create their own offers, or the race director can via an offer creation/edit page accessed from the Manage Sponsors page:

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Then the offer is created with a few simple fields and an image upload. Note we automatically resize the image to the screen width as seen above in the email and sponsor page examples.

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Email Sponsor Offers

We have added a new Automated Email for Sponsors. This makes it simple to send an email to all participants automatically before and/or after the race. By default, we create an email for you that includes all of the sponsor offers and sponsors (even if they do not have an offer) that will go out 3 days before your race. You can create additional automatic emails before and/or after the race (but try not to be too pushy). This is done in the automated email section:

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The default email is based on your email template. We have added a new email tag for sponsors and their offers: %RACE_SPONSORS_AND_OFFERS%:

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We have added two new email tags that you can also use for your own ad hoc emails or create your own scheduled emails:

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Summary

This final piece completes the most advanced sponsor management, promotion and activation platform available for races – and it is all free.  Invite sponsors, keep track of their status in terms of commitments, invoice them and manage payments, provide a robust variety of visibility options including race websites, emails, offers, photo watermarks, TXT results, RaceJoy banner ads, RaceJoy Progress Alerts, and RaceJoy Sponsor Spots. Give Sponsor access to managing their own content, as well as report on their visibility with Sponsor Analytics.

EMail Templates with Race Headers

IMG_2641We have expanded the options for email marketing templates to include race headers and buttons. The example on the right shows the new template capability using Full Header as delivered to an iPhone email, which includes the SignUp and Donate Action buttons that take a recipient directly to those pages if they click.

The full options can be found in your race dashboard under Email Marketing -> Email Settings:

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Here is an example that picks up all the race color themes as well as a border turned on:

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The option to include just the race header looks includes the race name and date text we automatically add just like the race webpage:

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Note that sometimes the editor on certain browsers may not show alignment well, but will look good on most email clients. For example, the Scott Coffee race template email looks strange on certain browser widths. Change the % scale of the browser window and it will look fine, or send a test email to see that it works well. This is due to a limitation in the editor we use.

How To Use Images and HTML Templates in RunSignUp Emails

RunSignUp’s email system allows users to enter their own HTML into their emails. This allows users to copy and paste any pre-existing formatted email into the RunSignUp email system. It also allows users to show images in their emails, as long as those images are hosted on the web. In order to use these options, you’ll need to click on the “Source Code” button in the Email Editor as shown below…

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This will open a window in which you can view the email HTML and insert your own HTML…

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Which will then be reflected in the email editor after closing the window…

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How To Add Images

In order to add an image to the email, you will need to know where the image is located on the web. This can usually be found by right-clicking the image on the web, and choosing the option to open the image in a new tab, as shown below…

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Once the image has been opened in a New Tab, you can copy the URL of this page, which will allow you to use it in your emails…

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Once you have the URL of the image you wish to insert into the email, you’ll create an <img> tag in the HTML editor of the email system pointing to the image’s location on the web, by setting the “src” value shown to the image’s location.

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This will then grab the image from the web, and insert it into your emails, allowing you to use images from around the web in your RunSignUp emails.

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How To Use Existing HTML Email Templates

If you already have an email template that you wish to use in the RunSignUp email system, you can copy the HTML of that email using a very similar process. First copy, the HTML of the email template you wish to use, and then copy it into the HTML editor, as shown below…

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Adding the Email Template HTML as shown then generates the formatted email, which can be edited or updated as needed within the email editor…

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If you are copying an HTML template from an external system, please make sure to remove any unsubscribe links, or other content that references that external system before sending. RunSignUp will automatically add Unsubscribe links to all emails, but leaving references to the other system in your email will cause confusion.

RunSignUp will soon be releasing new base email template options, allowing for easy insertion of a race’s banner or logo and will also include default formatting. Users will still be able to start with a blank template if they wish, and will continue to be able to use these options to use custom templates and images.

Referral Sharing Code in EMail Marketing

We’ve removed the tag %REGISTRATION_REFERRAL_CODE% from the Email Marketing system. Some customers were confused that this was a link that could be used by referrers – when it was actually just the code itself. Please use either:

  • Link – %REGISTRATION_REFERRAL_CODE_LINK%
  • URL – %REGISTRATION_REFERRAL_CODE_URL%

Unsubscribed Emails

There is a now a list of unsubscribed emails for Email marketing. This is available in a  report as well as a downloadable CSV. This is helpful if you use other email marketing tools and want to make sure you honor all unsubscribed addresses across various email marketing platforms.

This report is available under EMail Marketing -> Unsubscribed participants.

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