RunSignUp Analytics – E-mail Registration Source

We have released E-mails as the first source tracking for registrations in our RunSignUp Analytics platform – the equivalent of Google Analytics customized for races. This gives race directors new levels of visibility into their promotional efforts that were unavailable before. And it is easy and automated.

If you click the green line in the Overview graph on the Dashboard, you get a table below that shows the number of registrations coming from e-mails. In this case, they got 646 registrations from their 4 e-mails (352, 260, 34 and 0):

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The Non-Race e-mail is an e-mail that was sent from a different race in RunSignUp, and that participant eventually came and signed up for this race. This will happen if you have multiple races that you promote.

We will be making a number of improvements over the next month or two:

Email Marketing Reports. This information will also be available in E-mail Marketing Reports directly.

 $ Transactions. In addition to registrations, it will show the total $ from each source.

 Other Sources.  Right now we just show emails as a source for registrations.  Eventually this will be everything.  The general order will be adding a way to track things we know about already like referrals and affiliates.  We will also add a general “Create Tracking Code” that would be used for example to append to a Facebook ad link or running store email to track conversions very accurately.  Eventually this will also include non-attributed web referrers (someone does a google search and comes to the page for example).

RunSignUp Analytics will be changing the way Race Directors approach race promotion over the coming years, with increasing amounts of insight, automation and applied AI.

Race Analytics Dashboard

The Race Analytics Dashboard has released a flurry of new capabilities to help races understand their promotion, demographics, registrations and transactions better. (You may also have noted the nice progress on the overall User Experience of the race dashboard with the new fresh colors.) There are now more than 15 graphs giving you a quick snapshot of al of the important parts of your race. The main dashboard now gives you 4 main options:

  • Overview
  • Transactions
  • Demographics
  • Registrations

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The Overview page today shows a quick view of Pageviews on your race website and registrations. There is drill down today on web sources for page views by clicking on the green line. This page will expand significantly over the coming weeks to show more source information along with registration and transaction impact of those sources (like email, referrals, Facebook ads, etc.)

The Transactions pages show drill down and Year over Year reports for the total Transactions processed:

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The Demographics graphs show Registrations by:

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The heatmap allows you to drill down and see individual zipcode counts:

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Registrations show the following drill-down graphical reports:

  • Giveaways
  • Question Responses
  • Registration periods
  • Revenue by Event
  • Imported Registrations
  • Day of Week
  • Time of Day

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The combination of the RunSignUp Analytics Engine and our expanded team working on User Experience is bringing new ways for races to understand your customers better.

Dashboard Graphs Secure Access

The front Dashboard will become much more powerful in the coming weeks with over a dozen different graphical reports being added. To prepare for this, we have added specific access management for just the Dashboard. To invite others to get access to dashboard graphs, click on the lock in the upper right corner:
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This will show a list of people with access and a button to add people:
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This brings up a page that allows you to turn on access to groups of pages or specific pages:

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Users who do not have access to a page also have a way to ask for permission to access that page that is sent to the race director(s).

RaceJoy Brought the Joy!

From Florida to Utah and Louisiana in between!

This past weekend RaceJoy was available at a lot of races, but three stood out with high usage from participants and spectators. These races showed that runners, walkers and spectators alike are embracing RaceJoy’s advanced tracking and cheers, opting for a special race day experience.

The three races that had the highest RaceJoy usage last weekend were:

RaceJoy provides an innovative race day experience with interactive features like live, real-time tracking, GPS-based progress alerts at every mile, and Send-a-Cheer.

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The highest usage award this past weekend goes to Zion Half Marathon in Zion Canyon, Utah. The race organizers provided RaceJoy as a free service to participants and spectators by choosing the RaceJoy buyout option. Clearly, this was appreciated because more than 350 runners were tracked on race day and nearly 1,100 people at Zion Half used the app over the course of the weekend.

Across all three races, close to 11,370 GPS-based progress alerts were sent out! Zydeco Marathon took the lead, with more than 5,600 alerts sent. The progress alerts are sent at every mile along the course based on the GPS locations of the participants using their phones as trackers. People sent thousands of cheers over the weekend showing encouraging support to runners.

The Gate River Run was one of the first races to offer RaceJoy back in 2014. It’s exciting to see nearly 1,000 people came back to experience all that RaceJoy has to offer since first being launched to the race industry.

Thank you to all of you for embracing RaceJoy this weekend and congratulations on a great race! We enjoyed tracking you at such beautiful race courses!

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Download RaceJoy to see the latest in interactive race experiences!

You can easily add your race into RaceJoy through RaceJoy’s Website or, if you use RunSignUp, on your race’s dashboard. There is a free to the race option or an affordable buyout option for providing RaceJoy as a free service for your race. We require a two-week minimum load time, and you will need to load your electronic course map in GPX or KML format or build your own map using our Course Builder tools.

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Let’s change the race experience together!

How to Build Your Own Race Map!

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To have a race loaded into RaceJoy, races need to submit an electronic course map in GPX or KML format so that RaceJoy’s system can create an interactive race course for the event. These maps are then used to track race participants and to provide GPS Progress Alerts at every mile. The alerts sent are based upon the map you provide. So, map accuracy is essential for a positive user experience for your race.

An accurate course map is a must for a positive experience for your race.

Each race is different and, up until now, many have used PDF files to share their maps with others. Building and customizing your map is easy and below is some help to get your race loaded with the most accurate course map possible.

Existing Map Tool

First, whatever map building tool you are using, you can keep using it! You will simply need to convert the file to GPX or KML to load into RaceJoy.  If you are using a map building tool like MapMyRun, RunningAHEAD, AllTrails or MapoMeter, you can still use it to import, maintain and customize your RaceJoy course map. If you use Google Earth or Google Maps, these will also directly produce the KML file RaceJoy needs. Follow the simple instructions outlined in the videos below to help you load your map according to the format you currently use.

No Map Tool

If you aren’t currently using any map building tools, no worries! There are great, free tools for you to use. Google Earth is a free, downloadable application you can use on any computer and then upload into your RaceJoy dashboard to customize. Or you can use RaceJoy’s map builder. You can also take advantage of tools like MapMyRun by walking, running, or biking the official race course and then importing your new file. The videos below can guide you on how to build your map using any of the tools you might choose.

Customizing your map:

You will want to customize your map by adding points along the course such as mile markers, water stops, aid stations, entertainment and so on. Some map building tools offer this ability, but you can choose to use RaceJoy’s map editor to customize your map. The videos also show you how to place your course’s mile markers according to your course certification document or the most accurate mile readings based on GPS.

Maintaining your map:

We know that courses change frequently. However, maintaining your map to be as accurate as possible is very important to ensure a positive user experience at your race. Below are a couple of options to maintain your course map:

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  1. Maintain with RaceJoy’s editor :
    1. If you don’t currently use a map building tool, you can maintain the map using RaceJoy’s Map Builder to make any changes to the course.
  1. Maintain in your current tool(s) and reimport the path:
    1. If you are already using a map building tool for other purposes, like for your website, you can update the course in your map building tool and just reload the map to the RaceJoy dashboard.

Helpful Videos

You can find these helpful how-to map building videos when setting up your race with RaceJoy.

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The videos are between 5 and 12 minutes long and cover topics like how to import your electronic course map, how to maintain your course map, and how to build a map using RaceJoy’s Map Builder or with tools like Google Earth. 

Accuracy is crucial! Many features in RaceJoy, like the GPS-based progress alerts at every mile, are dependent on the accuracy of your course maps. Participants and spectators receive progress alerts with information like current mile, pace and estimated finish time based on the mile markers on your course maps. Any changes in your course should be reflected in your RaceJoy course map to provide your participants and spectators with the best race day experience possible. Also, please make sure to do a thorough review of the map loaded into RaceJoy prior to race day.

If you have any questions about how to build your own map, please contact us at info@racejoy.com.

Together we are changing the race experience!

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