Shared Coupon Reports

We have added the ability to share a coupon report with outside parties who do not have access to the rest of the race dashboard. You can navigate to the shared report setup via the Actions drop-down on Financial -> Pricing -> Coupons.

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On the Shared Reports page, you will be able to enter email addresses for people who should be able to see a report with all coupons beginning with a specific prefix. This could be used, for example, if you have a sponsor who offers coupons to their customers, with various specific codes for each method of offer. You can use the coupon codes “BankEmail, BankFacebook, and BankStore”, and then provide access for them to view all coupons beginning with “Bank” to give them immediate access to the results of their coupon offer.

 

Once the user with access has signed into (or created) their RunSignUp account, they can pull up a report with details on each coupon beginning with the set prefix.

Corporate Team Coupon Support

Corporate Teams members can now use coupons. The setting is int he Corporate Team Options:

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If you enable coupons for corporate team members please note the following:

  1. If a team is partially paying for it’s members, the discount is applied after the team portion is determined. For example, if the event is $100 and the team will pay 50% for it’s members and a member then uses a coupon for 50% off, then the corporate team will be charged $50 and the member will get a discount of $25 and will pay $25.
  2. If corporate team members get special pricing, the discount will be on that pricing, so be careful with fixed amount discounts.

Coupons for Add-Ons and Store Items only

CouponsWe have added an advanced Coupon pricing option that will allow you to set up coupons for store and add-on items only.

We implemented in a powerful way so it could be used for other things as well – basically if you select the option it EXCLUDES the race fee from the discount. So it could be used to enhance team fees or other Extra Fees if you selected them.

If checked, the event cost will not be discounted. For example, if the event costs $25 and the participant purchases $10 in add-ons, this option will allow you to discount the $10 in add-ons without discounting the $25 for the event.

Dirty Dog 15K Trail Run Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Dirty Dog 15K Trail Run Case Study focuses on tiered pricing for a sellout race, building bib labels, and differentiating your race to create positive word of mouth. 

View the PDF Version of the Dirty Dog 15K Trail Run Case Study

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Dirty Dog 15K Trail Run and RunSignUp

Picture1 The 2015 Dirty Dog 15K Trail Run came to RunSignUp after hearing about the integration with Race Director during a Webinar, and seeing results of a poll indicating that a high percentage of Race Director users prefer RunSignUp.  The important factors in the move included a lower cost (the race chooses to absorb processing fees), and the potential to better integrate with their club system.


About the Dirty Dog 15K Trail Run:

2015 marked the 12th edition of the West Virginia Mountain Trail Runners’ Dirty Dog 15K Trail Run, directed by club member Daniel Todd.  The event was initially named to indicate that runners’ “dogs” (feet) would get dirty…but someone suggested that Daniel allow actual dogs as well, and the idea took off.  Dogs are not only allowed to participate, but are actually encouraged and provided accommodation (at no additional cost).


Offering Low Cost, Tiered Pricing with a Sellout Race

While the race started with just 63 runners, it has grown over the years and now caps out each year. Because of this, Daniel is able to use a unique tiered pricing system that allows him to reward early registrants.

  • The first 100 Runners pay just $15
  • The next 150 Runners pay $25
  • The remaining Runners pay $35Picture2

To accomplish this in the RunSignUp system, Daniel sets the race at $35, and uses publicly posted coupon codes (limited to the number of users for that price range) for the discounted options.

This year, Daniel used the RunSignUp Loyalty Program to give last year’s runners first access to the $15 slots by allowing them to register earlier.  60 runners took advantage of the Loyalty Program access; the remaining $15 registrations sold out in a few hours when regular registration opened.Picture3


Because the race sells out, the tiered pricing allows Daniel to know ahead of time exactly how many registrations will be sold at each price point, and budget accordingly.  This also helps him to maintain a low price point on the race: his goal each year is just to collect enough in registrations to offer runners a good process, make a donation to a local animal shelter, and put a little bit of funding into the West Virginia Mountain Trail Runners Club.


 Building Bib Labels for an Easier Packet Pickup

DPicture4aniel used to do Bib Assignment in Race Director; this year, he assigned his bibs in RunSignup and then synced it with Race Director.  He was able to customize his bibs to include ALL information that volunteers at Packet Pickup might find important, including information collected in custom questions (like whether they have a dog and need a bandana).  The system saves his Bib preferences, so he can re-use that bib label.Picture5

The Bib label builder was very easy and saved automatically. Always, no matter what system I use, somewhere in the mix the labels get screwed up and print off the label…this time, every page printed perfectly.  In other words…it WORKED.  That’s the key.”
– Daniel Todd


Communicating with Runners: Widgets & Email Marketing

The Dirty Dog 15K is listed on the WVMTR’s website; to keep traffic there (and engaged with the club), they use a widget on their Club site for sign ups.

“I really like the addition of widgets.  It appears that people are staying on your website; you can customize it and really make it a part of the site.  Our entrant list on our website is just a widget to RunSignup.”

The second tool that Daniel used to keep runners informed was the new Email Marketing system.  He likes to send both pre and post race emails to his runners, and values the ability to use RunSignUp to communicate effectively with those runners.


“One thing we try to do is to make the race a little bit better each year: that much more organized, that much more efficient…the only way you get a good word of mouth is by putting on a good, efficient race with a positive experience for runners.”


Differentiators:  Creating a Unique Race Experience

The goal of every race is to create an experience that differentiates it from other race options. While allowing dogs was more of a post-naming accident, it has become an integral part of why runners to Charleston, West Virginia from throughout the area for the 15K trail run. In 2015, they had runners from 15 states, as far as Florida and Ontario, Canada.

Runners can bring 1-2 dogs; dogs must be on a leash for the first mile, but can run the rest of the race off-leash within eyesight, and running dogs receive a bandana.  There is also a “Top Dog” prize for the first dog to finish.  A full 107 runners (27% of the race) indicated that their dog was running as well.

There are a few other bells and whistles that Daniel uses to set this race apart:

  • Notifications: Because of the remote location, there is no internet and runners cannot get instant notifications; however, notifications are still turned on and go out as soon as an internet connection is made.  For a 400-person race, this is a nice perk even with the delay.  In 2015, 187 SMS notifications, and 168 Email notifications were sent out.
  • Results Scrolling on a TV Screen: Daniel further addresses runners’ desire to see their results instantly by setting up a scrolling results screen on a TV within about 10 minutes of the first runner finishing.
  • Video Results: There are video results for all runners.  This is complicated by the off-sets of having wave starts for a non chip-timed race, but is popular with the runners regardless. Video Bonus: it also helped Daniel to recognize and disqualify a few runners who were running under someone else’s bib, and had “placed” in an incorrect division.Picture8

Why it matters: As a custom question, the race asks runners a multiple choice question regarding how they heard about the race. 40.8% indicated that they had heard from Family/Friend; another 34.4% were previous participants coming back.

That means an overwhelming 75.2% of participants are registering because either they, or someone they know, had a great race experience.Picture7

Photo credit to Mary Shannon Johnstone…fantastic photos and a fantastic race!

If you have a success story about your race, store or club, big or small,  email us
…we’d love to explore a Case Study on your topic!

Coupon per Event for Multi-Event Registration

Per Event Coupon CodesWe have had the ability to set a coupon code on a per event basis for quite a while. This new feature allows a runner to sign up for multiple events in one transaction and get the coupon code for only the events they are applicable to.

For example, if someone signed up for both the “Welcome Event” and the “Festival and Walk” in the above example, the coupon $ or % off would only apply to the “Festival and Walk”.