St. Louis BizDash Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This BizDash Case Study creating a Corporate Team event. 

View the PDF Version of the St. Louis BizDash Case Study

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bizdash-logoAbout the St. Louis Biz Dash and RunSignUp:

The St. Louis Biz Dash was created in 2016 by the St. Louis Sports Commission. Race Director Kyle Stegeman shared some of the goals of the new event:

 

  • Create an annual event that supports the local community and highlights downtown St. Louis
  • Encourage corporate wellness
  • Engage the business community and celebrate each of the industries

In their inaugural year, the Biz Dash used the RunSignUp Corporate Team System.


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The Setup: Corporate Teams on RunSignUp

The Biz Dash took full advantage of the flexibility of the RunSignUp Corporate Team System.

Registration Types

A) Employees can register as scored members of their company’s team

B) Friends and family can register as non-scored members of a company’s team

C) An individual without a company can register on the “St. Louis Sports Commission” team

Company Payment Options

A) Pay for the registrations for their runners

B) Pay some of the registration cost for their runners

C) Create a team, but require runners to pay for their own registration fee

Teams had the ability to set (and change) limits on what their company was willing to cover. This flexibility allowed the Biz Dash to appeal to companies regardless of their budget for Corporate Wellness: subsidizing registration is obviously a good way to get out runners, about a company can participate even if they have little to no budget for this type of event.


Team Type Customization for Sponsors

The St. Louis Sports Commission worked closely with each of their sponsors to put together the package that best met their individual needs. Customization was important here, too: Kyle could create a separate Team Type for each sponsor, or even edit and update the parameters of the package at a later date.


Keep it Simple: Using RunSignUp widgets, ALL race info was found on sltbizdash.com


Going the Extra Mile: Getting Teams and Captains on Board

A successful corporate event doesn’t exist without strong buy-in from the business community. The St. Louis Sports Commission was able to use their relationships with current Board Members and Supporters to kick-start the process of raising awareness and getting companies involved. They had success meeting with HR representatives and Wellness Professionals at each business.

The Biz Dash team built a comprehensive set of resources for team captains on their
website. In addition to extensive instructions for creating and managing teams and detailed information about the event, they provided a virtual promotional kit to help Captains get their employees involved. This included printable posters, flyers and graphics, as well as content to share on social media. Kyle took it a step further: he personally sent each captain an email with a link to registration, their company password, and a customized paragraph to recruit employees to “Join our Team”.

picture6By using an intuitive registration system, providing ample resources, offering flexible payment options, and giving personal attention to the captains, the biz dash was able to engage more companies without making them feel like their workload was increasing.


Miscellaneous Notes on RunSignUp for Corporate Teams

  • Logos: Because sponsors and teams uploaded their logos into RunSignUp, the Biz Dash had easy access to these logos for use on their website and throughout the event. Teams feel included when they see their logo.
  • Other Visual Components: In addition to logos, runners could also see exactly what to expect from their giveaway via images uploaded on the Giveaway page.
  • Import Feature: As a first year event, the Biz Dash tried to be as accommodating as possible, including a few last minute updates to teams just after team registration closed. To do this, they were able to either re-open only the teams that needed updates, use the import tool, and apply the cost to team invoices.

“I don’t know why every city doesn’t have a Corporate Event like this. The [RunSignUp] software is so customizeable; it’s awesome. To me, it’s a no brainer to use software that we only have to pay for off of processing fees. Matt, Bryan, and all the customer service was so accessible.” – Kyle Stegeman, Race Director

If you have a success story about your race, store or club, big or small,  email us
…we’d love to explore a Case Study on your topic!

Corporate Team Name & Link in registration records

This feature will save some administrative time for races with corporate teams.

We have added “Corporate Team” as a field in the participant registration record so a race director can easily view a runner’s corporate team affiliation. The team name is also a link for quick and easy access to the corporate team management page. This line will not appear if a participant is not part of a corporate team.

Corporate Team Name

Corporate Teams and Age-Based Pricing

We now offer an option to allow for age-based pricing with corporate team registrations. If this option is turned on, the age-based pricing will override any special corporate team pricing the race may have set-up.  This is a very nice option for races where students and/or seniors receive discounts that might be greater than the discounted corporate team pricing.

This setting can be found under Participants>>Corporate Teams>>Setup. Once corporate teams are enabled, you will see the age-based pricing option for each team type.

Age-Based Pricing

If you want to utilize this setting, don’t forget to set-up your age-based pricing. You can find more information about Age-Based Pricing here.

With this option enabled, RunSignUp will apply the age-based pricing discount instead of the special corporate team pricing, so you can make sure these discounts are applied even for corporate team runners.

Agebased

Corporate Teams – Purchase Additional Entries

We now give Corporate Team Captains the ability to buy additional entries for the race. The cost is the same set for that team type in the Corporate Team setup.

This is a new option that is enabled in the Corporate Team Pre-Paid Package dashboard setup:
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You can also set up packages with defined # of registrations:

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Team Captains will see a new option on their Corporate Team Captain page:

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The Team Captain will see an option something like this. Note only credit cards are allowed for this option. If you want to do invoicing, then set up the number of entries and pricing included in the Team Type setup.

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Corporate Team Store Items Paid By Invoice

Corporate Team races (races where companies are paying for race registration in various ways) can now enable the purchase of store items to be paid by invoice. This is useful for store items that Corporate Team Captains might be purchasing like Tent Rental.

Turn this capability on in the Corporate Team Setup:

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This means that when Captain go into the race Store for Team items, they are able to oder them and select to pay later via Invoice:

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The checkout will look like this:

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And this will appear on the invoice along with other items like the original fees. Races need to remember to issue and track Invoices in the Corporate Team system.

Multiple Corporate Team Types

Corporate Team LabelsWe have always had the ability to set up different team types in Corporate Teams, but we now allow you to have them listed on the race page as different tabs. This will make a lot more sense and work better when we come out with the new runner facing user interface with a menu system.

An example of this is if there are two corporate team types – one for Non-Profits and one for Companies:

Corporate Teams