Sponsor Offers and Sponsor Promotion

We have completed our free Sponsor Management roll out with Sponsor Offers and Promotion. Sponsor offers provide a way for sponsors to create activation mechanisms beyond a simple logo. This is highlighted on the Sponsor page of the race website:

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And allows a sponsor to customize their own unique offer with logo, custom image and text:

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EMail Offers

In addition to appearing on the website (or widgets on a race’s own website), offers can be automatically sent to participants before and/or after the race. This gives participants something extra and provides your sponsors a way to engage with them. Here is an example email:

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Offer Creation

Sponsors can create their own offers, or the race director can via an offer creation/edit page accessed from the Manage Sponsors page:

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Then the offer is created with a few simple fields and an image upload. Note we automatically resize the image to the screen width as seen above in the email and sponsor page examples.

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Email Sponsor Offers

We have added a new Automated Email for Sponsors. This makes it simple to send an email to all participants automatically before and/or after the race. By default, we create an email for you that includes all of the sponsor offers and sponsors (even if they do not have an offer) that will go out 3 days before your race. You can create additional automatic emails before and/or after the race (but try not to be too pushy). This is done in the automated email section:

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The default email is based on your email template. We have added a new email tag for sponsors and their offers: %RACE_SPONSORS_AND_OFFERS%:

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We have added two new email tags that you can also use for your own ad hoc emails or create your own scheduled emails:

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Summary

This final piece completes the most advanced sponsor management, promotion and activation platform available for races – and it is all free.  Invite sponsors, keep track of their status in terms of commitments, invoice them and manage payments, provide a robust variety of visibility options including race websites, emails, offers, photo watermarks, TXT results, RaceJoy banner ads, RaceJoy Progress Alerts, and RaceJoy Sponsor Spots. Give Sponsor access to managing their own content, as well as report on their visibility with Sponsor Analytics.

RunSignUp Quick Hits…Features Even Advanced Users May Missed

Over the next few days, we’ll be sharing a host of resources from our 3rd annual RunSignUp Symposium. First up: some blog links to features you may have missed. Even our most advanced users often have a hard time keeping up with all our updates (2,000+ in 2015); RunSignUp Sales Lead Bryan Jenkins picked a few to highlight:

email-imageSearch Box Bib/Email
Need to find a participant quickly? Instead of navigating to the participant report first,
there is a search bar at the top of each page of your Dashboard.

https://runsignup.wordpress.com/2015/10/27/quick-participant-search/

Automated Emails
We have a few (and soon will have more) automated emails for things like incomplete registrations & RaceJoy. Turn these on to cut down on manual notifications sent to runners.
https://runsignup.wordpress.com/2016/03/01/automated-emails/

Email Reporting
Track opens, bounces, clicks, spam reports, etc. on emails that you send out from the system.
https://runsignup.wordpress.com/2016/03/31/email-reporting/

Shared Reports
Share limited participant data with other users, securely.
https://runsignup.wordpress.com/2015/11/18/share-secure-reports/

Custom Reports
Pick and choose the information that you want to see on a participant report, and filter out all other data.
https://runsignup.wordpress.com/2014/07/21/reporting-2-0/

Financial Report
You probably know that financial reports exist, but do you understand what each field means, or that you can download a detailed participant report?
https://runsignup.wordpress.com/2015/10/26/new-race-financial-reports/

Giveaway Inventory
In addition to having the ability to track the inventory on your giveaways, we have a giveaway projection tool that will help you plan how many giveaways to order based on previous orders.
https://runsignup.wordpress.com/2014/07/24/giveaway-inventories/

Loyalty Program
Reward runners from previous years, volunteers, or any other specific group by offering early registration…matched directly on personal info, so there’s no password to be shared around.
https://runsignup.wordpress.com/2014/11/26/loyalty-program-for-priority-registrants/

Reserved Entries
Allow runners to register for an event that is (technically) full, without manual processing of payment and data import.
https://runsignup.wordpress.com/2013/04/18/reserved-entries/

google-analyticsGoogle Analytics
View demographic information on the visitors to your site…and monitor the effectiveness of your marketing with analytic web data on your dashboard.
https://runsignup.wordpress.com/2016/04/18/runsignup-and-google-analytics-part-one/
https://runsignup.wordpress.com/2016/04/25/runsignup-and-google-analytics-part-two/
https://runsignup.wordpress.com/2016/05/02/runsignup-and-google-analytics-part-three/

Custom Content Display, Menu, and Pages
Our race websites have a lot of flexibility: you can pick what items are on the main menu, which ones are sub-menu items, and the order that it all shows up.
https://runsignup.wordpress.com/2015/08/31/race-website-customize-content-and-menu/

Giveaway Reports
View your Giveaway Report by males and females.
https://runsignup.wordpress.com/2014/07/22/malefemale-giveaway-reporting/

Repeat Participant Reports
See how many (and who) of your runners from previous years have registered again…and see who has not so you can target them directly.
https://runsignup.wordpress.com/2015/10/01/repeat-participant-reports/

Misc Settings
Looking for something that doesn’t seem to fit anywhere else on the dashboard? It’s probably in Misc Settings; for example, for events that are not actually races (like a Symposium!) you can customize the wording used throughout your site.
https://runsignup.wordpress.com/2016/05/17/changing-race-enhancements/

Quick Multi-Race Access/Editing
If you have multiple races, sometimes you want to switch between races on a single page. Perhaps you are adding coupon codes across multiple races and want to do that on all 4 of your races.
https://runsignup.wordpress.com/2016/04/18/view-races-options/

Bryan Jenkins