Referral Source Added to Dashboard

We are beginning to roll out the ability for races to see where their pageviews (and soon their registrations and transactions $ are coming from. This is all driven by our RunSignUp Analytics engine that tightly integrates promotion and web analytic data to your race registration data.

This initial release shows the raw website URL data – this will be consolidated in the coming weeks to just show the total for a website rather than 5 different URL’s. It will also show EMail and other sources as well in the near future.

Click on the green line to show the data.

Promotion Dashboard – Race Pageviews

We are starting to roll out our new Race Promotion Dashboard combined with our RunSignUp Analytics. While this will become very powerful over time, this initial release is very cool.

Screen Shot 2017-06-01 at 5.10.28 AM

This chart today only shows the number of Pageviews by day using the data we are collecting via the new RunSignUp Analytics engine underneath our infrastructure. Over time it will also show many more viewing options like time period and different data elements like registrations, $ of Transactions, Sources like EMail and Facebook, etc.

This is also combined with our User Experience Manifesto, where we will be bringing a whole new level of ease of use and power to race directors.

Sponsor Analytics

We released RunSignUp Analytics for Sponsor only 12 days ago. This gives sponsors a view on how many times their logo has been displayed on a page on the race website. For example, the 9/11 Memorial & Museum Run/Walk this past weekend shows the total number of page views for their sponsors (which are displayed on most pages).

Screen Shot 2017-04-24 at 5.47.33 PM

Since the release 12 days ago a total of 7,796,000 sponsor logo views have been recorded. Many races, like the 9/11 Memorial, have multiple sponsors and each of them gets a count for a single page view. About half of the races on RunSignUp have Sponsor Logos on their race websites.

We will report more analytics as we continue to expand the platform. We hope this helps expand race’s ability to understand how to better promote their races, and use the information to solidify relationships with key sponsors.

Sponsor Logo Views

analytics0250Thanks to our new RunSignUp Analytics, we can now show the number of sponsor logo views on a per sponsor basis. This now includes counting the sponsor watermarks on photo views.

Screen Shot 2017-04-14 at 11.32.54 AM

In this example, Lacas is the sponsor with their watermark on the photos, and  the number of views is much greater:

Screen Shot 2017-04-14 at 11.35.02 AM

Note the View count began on April 12, 2017, and the photo count started this morning, on April 14, 2017.

RunSignUp Analytics

analytics0250The first step of RunSignUp Analytics has been released into production. As the name implies, this is similar to Google Analytics for races using the RunSignUp platform. Over time it will collect and process all of the web interactions that your participants have with your race – and correlate it with the things that are important to races. This means not just page views, but knowing what actions, like emails or Facebook ads, resulted in participants signing up. This core infrastructure is the Analytics Engine that will drive our high level Promotion Dashboard we will be rolling out later this year.

The first application of RunSignUp Analytics is to show Sponsor Views – meaning how many times a sponsor’s logo has been viewed. This data started to be collected yesterday, April 12, 2017. Next week it will also include the watermark logo on photos. The data is shown on the Sponsor Management Dashboard:

IMG_0733

The RunSignUp Analytics Engine is a new part of our infrastructure. It is built on the latest scalable technology from Amazon AWS. We use their API Gateway to collect the web events sent from our servers or from browsers accessing our servers. That gateway has scalable Lambda processes running to take the information and batch it thru Kenisis Firehose. More Lambdas then process the information and store it in our scalable RunSignUp Analytics Database for use with various RunSignUp applications that will be built.

In this example, each time a webpage is hit by someone, we send a packet of information to the API Gateway that contains all of the Sponsor Logos that are on that page. We will be adding more asset types and more information over time, but this initial test shows the basic functionality. This will process over 10 Million sponsor logo views (races have over 30,000 sponsor logos loaded into RunSignUp for their races). Over time, we expect to collect over a Billion interactions per year.

Stay tuned for many further announcements and development on the RunSignUp Analytics platform this year. It is one of our two strategic projects (the other is Race Day Scoring) that will bring a whole new level of innovation to the endurance industry.