More Ad Marketing Conversion Codes

Screen Shot 2017-01-05 at 1.07.19 PM.pngWe have added some new marketing ad conversion codes:

The current full list is on the right. If you have one that you use, let us know and we can add it. If you don’t do web marketing yet, please consider using one of the ones we already support 🙂


Google Tag Manager Support

We have added Google Tag Manager support to our long list of ad a analytic tracking mechanisms. Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity, and is being used more frequently by race management companies who are fully utilizing web analytics.


RaceJoy Overview Video for Race Organizers

Below is a new video we just put out that provides an overview of RaceJoy for race organizers thinking of offering advanced runner tracking for their event. The video is about 12 minutes and covers RaceJoy’s key features of live continuous tracking, GPS-based progress alerts and cheer sending. It also covers the additional value the race receives, including race operations management features, news alert system, sponsor advertising and race advertising. Many races will have a single sponsor cover the cost for RaceJoy and this video is a helpful tool to use with potential sponsors.

Click Below for the Video:


A how-to video for participants and spectators will be available soon!
Please see RaceJoy’s Website for additional information or send us an email at
We look forward to changing the race experience with you!

RunSignUp Race Day Results Now in RaceJoy!

RunSignUp is continually bringing innovation to the race industry, and as one of the many announcements at its annual symposium, it is rolling out the delivery of mobile results through its industry leading tracking app, RaceJoy. RunSignUp customers who utilize its Race Day Results service can now deliver these through RaceJoy’s mobile platform. Races using RunSignUp Results can deliver results data through all key communication vehicles – text, email and mobile – giving participants convenient and immediate access to scored results information.

With this integration, live results data is available immediately in RaceJoy as data is posted to RunSignUp Race Day Results. RaceJoy deploys a user friendly results display for participants and spectators, and people can quickly search and view detailed individual participant results in addition to age group and leader divisions result lists.


Race organizers, timers and race management service providers have shown a high interest in offering their races the delivery of results on a mobile platform. This gives them the tool to issue immediate results along with all the innovative benefits of RaceJoy:

  • Real-time live phone tracking
  • GPS-based progress alerts
  • Cheer sending
  • Sponsor in-app advertising
  •  Advertising for the race

RunSignUp race events can easily turn on mobile results in RaceJoy’s set up section or from the the Results area on RunSignUp’s dashboard. Current requirements are that Race Day Results are posted to RunSignUp with Divisions Setup and the race has enabled RaceJoy for live course tracking with GPS-based progress alerts.

Click here for more information about RunSignUp’s Race Day Results. More information about RaceJoy can be found here.


Google Universal Analytics

unnamedWe have added support for the new Google Universal Analytics tracking. This is particularly important for races with their own websites who either have a RunSignUp widget or redirect to the RunSignUp site for registration.

If you use an old Google Analytics tracking mechanism, it is now suggested by Google to upgrade. The new tracking enables tracking of users across devices and better support for cross domain tracking.

You will need to add the new tracking code in RunSignUp in the Promotion -> Google Analytics -> Setup page:

Universal Analytics Setup.png

RunSignUp & Google Analytics

RunSignUp has just released our initial integration with Google Analytics!

This feature is available under your race dashboScreen Shot 2014-07-10 at 2.16.04 PMard under “Promotion” -> “Google Analytics”.

This new release will allow you to see the number of pageviews, and unique visitors that hit your RunSignUp Race Info page. Future updates will provide more information about pages throughout the registration process, and even ecommerce data that will show how much revenue your race is generating from each of it’s traffic sources.

Please note, this data will show only traffic to your Race Info page today. If users land directly on the “Registration” or “SignUp” page on RunSignUp via a widget or a race link, they will not be included in this traffic sources report.

Update 9/17: You can now view Traffic Sources for a variety of pages.

Common Traffic Sources and what they mean!

Direct Traffic, are visitors to your page who got their by typing the URL into the browser, or by following a bookmark.

Search Engines, are visitors to your page who used a search engine and found a link to your website.

Referral Traffic, are visitors to your page who came from another website. Most of the time these are users who clicked on a link on another website and were then sent to your race.

Facebook, are visitors to your page who came through Facebook. Note: This includes all Facebook traffic including mobile Facebook traffic.

Your Website, are visitors who got to your race info page from your website. This can happen in two ways, first someone could click on a link on your website which takes them to the race information page. Second, if you have a race info page widget installed on your website, anyone who uses that widget will show up in this report as being referred by your website.