January Webinar – Promotional Ideas and Scalability

We covered a number of promotional ideas for races in this video:

  • Promotion Ideas for the New Year
    • Age-Based Pricing
    • Group-based Pricing
    • Coupons
    • Discounts
    • Gift Certificates
    • Virtual Race Bags
    • Facebook & Social Media
    • Email
  • •50,000 Registrations in 7 Minutes
  • •100,000 Results per Minute

Race Director January Newsletter

Promotional Ideas for 2013!

There are lots of ways to promote your race.  In this newsletter we will highlight some of the ones that might help increase participation in your races:

Age-Based Pricing – Target younger runners or older runners to your race!  If movie theatres do it, why not you?

Group-based Pricing – How about doing a Family Plan?  Perhaps give $5.00 off per family member, or $25 off for a family of 4 or more?

Coupons – Offer your local running store a coupon to give to their customers or advertise in their email.  Or get aggressive and use GroupOn or Living Social to do a big marketing effort – we have seen these really increase registrations at some races (although it can be expensive.)

Discounts – Make a simple discount available to runners.  A lot of races do this for USATF or RRCA members.

Gift Certificates – We are seeing more and more friends and family buying gift certificates for their favorite runner.

Virtual Race Bags – Help your race go green.  Give an extra perk to your runners and your sponsors with this great replacement to the old style goodie bag.

EMail – This remains the most impactful way to draw people to your race.  All it takes are a couple of simple reminders.  Don’t forget to use all the email addresses from previous year’s races, and look into list rental from magazines like Runners World if you have a marketing budget.

RunSignUp First Tuesday Webinar

This month we will be reviewing Promotion Options as well as discussing our Scalability Tests that attained 50,000 registrations in 7 minutes and over 100,000 result views per minute. We will also open the floor to questions and try to answer all of them!

See our last webinar by clicking here.  And join us on our next First Tuesday Webinar on January 8 at 7PM Eastern. Click here to register!

In addition, we are having a special Webinar on Thursday highlighting Virtual Race Bags at 2PM Eastern.  Click here to register!

This Month’s Popular Race Director Blogs

Remember, you can stay current with all our news and suggestions at our Facebook Page or our Blog.

Better Reports

Participant ReportAs part of our roll out of our new User Interface for Race Directors and Timers, we have introduced new table views for viewing reports.

The new report is faster, much easier to read and has nice features like sorting on a column just by clicking at the top.

In the future we will add the ability to customize and memorize these reports so they look exactly like how you want to see them.

2012 Availability Report

redundancyWe’ve done a lot of work this year on improving the availability of our Service.  Over the past several months we have moved to completion of that in parallel with our scalability project and have reached a point of stability and the highest level of service we can think of in our architecture.

This means you and your runners can use our site all the time!

Of course we are not perfect, but we did pretty well in 2012.  During the first 6 months we had 14 HOURS of downtime.  All of that downtime would have been eliminated with the changes we have made in the last 6 months.  In the second half of the year we had 36 MINUTES of downtime.  Most of that was due to either updating our infrastructure which took the service offline momentarily or because of our scalability testing when we were testing and improving our limits.  We also started using New Relic in July so that we would have an outside service testing our uptime for us.  Here is their report on a weekly basis:

Availability Report Screen Shot 2012-12-27 at 2.32.34 PM

 

We are striving for downtime of less than an hour in 2013.  Let’s hope we meet that goal for the benefit of all of us!

December Race Director Newsletter

50,000 Registrations in 7 Minutes!

Your race probably does not need to sign that many people up that quickly, but all of our customers are going to benefit from theScalability and Availability project we have recently concluded.  We were motivated as runners because of race websites that are unresponsive during registration, or after big races trying to see results.  We were motivated as technology people to solve this very difficult problem with our industry leading Cloud Technology.

It took over 500 servers to test and successfully complete this monumental effort.  As a result we found lots of ways to improve our system under this much stress.  You might notice how much faster RunSignUp is than Active – this be because of the hard work we have done that benefits even the 100 person 5K.

Oh, and we can handle over 100,000 requests per minute for results viewing.  So if you have a big race – we are ready for you!

New Race Director User Interface

We have just rolled out the new UI for Race Directors and Timers! This not only makes RunSignUp look great, but adds some nice functionality and great ease of use!

Highlights include a quick view on registration count vs. previous year, wider layout, Action Links at the top, clearer Tab layout, and redesigned accordion styling to take action on one or all events.

Over the coming months we will continue to improve the usability of each page.  We are starting on the left and moving to the right along the familiar Tab structure everyone loves.

Let us know how you like the new look, and if you have any suggestions (or find bugs!) by emailing us at info@runsignup.com.

RunSignUp Webinar

We have started a new way to better service our customers by holding a monthly “First Tuesday Webinar”. We will pick a topic that people are interested in and do a live video feed that anyone can join. We will also open the floor to questions and try to answer all of them!

See our first webinar by clicking here.  And join us on our next First Tuesday Webinar on January 8 at 7PM Eastern. Click here to register!

This Month’s Popular Race Director Blogs

Remember, you can stay current with all our news and suggestions at our Facebook Page or our Blog.

New Race Director UI

Race Director User InterfaceWe are very happy to release the new Race Director User Interface. This not only makes RunSignUp look great, but adds some nice functionality and great ease of use!

Highlights include a quick view on registration count vs. previous year, wider layout, Action Links at the top, clearer Tab layout, and redesigned accordion styling to take action on one or all events.

Over the coming months we will continue to improve the usability of each page. We are starting on the left and moving to the right along the familiar Tab structure everyone loves.

Let us know how you like the new look, and if you have any suggestions (or find bugs!) by emailing us at info@runsignup.com.  Here are some of the highlights:

Track your Yearly Registrations:
Registration Count

Quick Action Items to Copy, Renew and Edit your Race:
Actions

Accordion Style let’s you edit one event or all:
Screen Shot 2012-12-17 at 4.41.57 PM

Age Based Pricing:
Age Based Pricing