Explore the Sea at the 2017 RunSignUp Symposium Reception!

This year’s RunSignUp Race Director/Timer Symposium will kick off with a seaworthy event: our opening reception will be hosted at the Independence Seaport Museum. The reception is included in all Symposium packages, or as a stand-alone option for friends and family of attendees, or local race directors who have a conflict during the remainder of the Symposium.

We work to keep our Symposium focused on Education: a space for endurance industry professionals to share experiences and best practices, and time to learn the latest in advances in technology. But we believe that the best learning comes from peers, and there is no better way to expand your network than to have a beer and a laugh with a room full of like-minded professionals. Whether you’re starting your first event or celebrating 30 years in the business, we all have something to learn from each other!

The museum, which was founded in 1961, is the region’s primary repository of art, artifacts, and archival materials exploring the maritime history of the Greater Philadelphia Valley, the Port of Philadelphia, and the other major urban ports of the Delaware Valley. Enjoy appetizers, drinks, and wander through the exhibits with your new (and old) industry friends!

Registration for the full symposium, or just the Opening Reception is open: https://runsignup.com/symposium

 

Racepass

Screen Shot 2017-05-11 at 3.05.53 PM.pngRacepass recently launched. They received some initial press (although Competitor.com took down their article) and that has elicited some concerns from some of the race directors who use RunSignUp. This blog will hopefully clear up any confusion and let you know your options.

UPDATE (5/13/2017): We have requested Racepass to take off any races that they have copied from our API off of their website and to seek permission directly from races until they have cleaned up a number of their operational issues. We are suggesting an opt-in process for races until they incorporate technology to have the participant sign waivers directly, but we will see how they respond.

UPDATE (5/12/2017): This from Chase Rigby of Racepass:

-The coverage has been overwhelming, we have had hundreds of runners signing up every day and more and more outlets are covering it. Runner’s World hasn’t pulled the article, we just did another interview with them today because it’s been so noisy so they are publishing another soon.
-We are working hard on building out race director tools so that you can have access to runners data, emails, make bib transfers, special questions, donations, photos, etc. Those will roll out over the next months.
-We’re constantly fixing the data (one of the messiest and hardest pieces) so that we won’t have duplicate listings (the Scott Coffee Run came directly from RunSignUp API, we just parsed it wrong, our bad) and eventually race directors will be able to own, edit and update their content because after all it is theirs and we only want to present it to the runner in the best way possible.

What is Racepass?

Racepass allows a runner to buy a yearly pass that then allows them to sign up for some number of races:

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How does it work?

A runner registers for a Racepass and enters details like their date of birth, shirt size and emergency contact info. They see a list of races around where they are located, pick a race and signup with one click. Today Racepass manually takes that and goes to the registration provider and uses their own credit card to sign up for the race, entering the information of the runner. I (Bob) tried this yesterday, registering on Racepass around 8:30 AM and getting my confirmation (from RunSignUp) around 3:00PM.

Why this might be good

Making signup simple is good.  If a race has multiple places where people can find them, they might get more participants.

Concerns for Race Directors Today

I have talked with Racepass and they assure me they are working on a tighter connection with the RunSignUp API for a more integrated experience. Until that happens, there are a number of concerns.

One primary concern for races is the fact the participant does not sign the waiver, and there is no smooth way to find the participants who have been entered by Racepass. If there is data required beyond shirt and emergency contact, that is not collected – think custom questions or USAT membership number, etc.

Races also miss out on getting to interact directly with participants. This takes the form of not being able to ask for a donation, or join a fundraiser, buy an add-on, the inability to create or join a team, inability to collect phone numbers for results txt notifications, missing page views for Sponsor logos, and so forth.

Participants also are not creating an account, so there is no ability to have self-serve participant management like transferring events or exchanging bibs.

Another concern that I saw for the race I help with, Scott Coffee Run, is they had it listed 4 times. I think this is because we have 4 Events, yet there is no differentiation between those 4 events on the Racepass website – so I have no idea if I am signing up for the 8K or the 1Mile.

Do you want Racepass for your race?

Racepass has gone to a couple of registration sites, like RunSignUp, and duplicated the race info on their site. RunSignUp has no way to control this, and some races may want to have the potential of extra registrations.

Therefore, if you want your race taken off of RacePass, please contact them directly at support@racepass.com.

New Race Website Headers

We have created two new options for the header on your free race website. The purpose is to minimize the amount of real estate at the top of the page so your race banner gets better positioning and is highlighted more. This also reduces the branding of RunSignUp, so your race becomes even more of the hero for your free race website.

All races were switched to this new thin header:

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On Mobile:

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That option is called the “Mini”. You can also choose the “Micro” in your Race Dashboard under Race Theme:

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This loads a thin navigation over the top right of your banner image:

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On Mobile:

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Watch for more exciting changes for our free race websites (you know any race can use these – not just races that use RunSignUp for registration, right?). If you have friends with race websites that are old, creaky, or non-existent tell them to check out this cool video of our features:

Bulk Transfer Improvements

The Bulk Transfer tool makes it simple to transfer participants from one race or event to another. This is useful if you are signing up participants for multiple races.

In the past, you had to enter the registration ID’s manually. We have added a new capability that automatically takes the first 250 participants and inputs their registration ID’s for you.

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If you have never used the bulk transfer tool, after the first step, there is a confirmation page:

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The next page is picking the race to be transferred into:

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Then the event:

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Then those participants go thru the normal Import process, where data is mapped and then imported.

RunSignUp Completes Sponsor Platform with Sponsor Offers

Moorestown, NJ – RunSignup has released the final stage of their Sponsor Platform, a system that makes it easy for race directors to manage and activate the critical revenue source for their event. The RunSignUp Sponsor Platform provides tools to organize and communicate with sponsors and creates new ways for races to demonstrate value to their sponsors through increased visibility options and the tracking of impressions across mediums. The latest piece of the platform, Sponsor Offers, makes the role of sponsor more dynamic, allowing for sponsors to reach runners with deals and coupons that will draw them in as customers.

The Sponsor Platform is free to all RunSignUp customers, and can be found on each Race Director’s dashboard. The platform accomplishes two goals: race director management of sponsors, and increasing the visibility and activation of sponsors.

Sponsor Management tools enable a race director to track sponsor statuses, payments, and communications easily from year-to-year.

  • Customizable Sponsor Levels, with options to cap the numbers at each level
  • Editable Sponsor information for the RunSignUp race website with HTML editing capability
  • Sponsor invitations allowing sponsors to edit and manage the look and text of their sponsor space on the RunSignUp race website
  • Easy Renewals from year to year
  • Sponsor reports to see sponsor level, contact info, commitment, payment status, and visibility on the website at a single glance
  • Invoicing and payment tracking for each sponsor

Sponsor Visibility and Activation tools help a race to increase the value of a sponsorship through more views and engagement, and provide the reporting to demonstrate that value to their sponsors.

  • Broad dissemination options, with opportunities for sponsors to be seen on the race website, in confirmation & marketing emails, in pre-race Sponsor Offers email, as photo watermark, in TXT results notifications, on RaceJoy banners, and with RaceJoy Progress alerts.
  • Sponsor Analytics: a running total of the number of views each sponsor logo has gotten via all the channels it is displayed on.
  • Sponsor Offers, the latest release designed to drive engagement between participants and sponsors. Sponsor Offers allow a sponsor to provide runners with a specific discount or deal and prompts runners to view the deal with a clear call to action right on the race website.
  • Automated Sponsor Offer Emails allow the race director to send an automated pre-race email that includes all the available Sponsor Offers (and other sponsors), providing value to both sponsors and runners and increasing the likelihood of a sponsor turning a participant into a customer.

More information about the new Sponsor Offers can be found here: https://runsignup.wordpress.com/2017/05/03/sponsor-offers-and-sponsor-promotion/

About RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, fundraising, and race promotion, RunSignUp Go for RaceDay, RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Komen Race for the Cure Philadelphia, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2016, over 14,000 races used the system to register more than 4.2 million participants. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.