Meet the RunSignUp Symposium Presenters (Part 3)

Symposium Presenters

The Tuesday Symposium sessions are dual-track: half the presentations
are led by RunSignUp employees and focused on feature-based tutorial; the other half are led by customers and endurance industry
professionals, and offer race education in a broader context. We’ll be introducing each of them in the leadup to July…next up, Cherie Santiago from Vacation Races!

Registration for the 2017 Symposium! SignUp and find more information:
https://runsignup.com/symposium

Endurance Industry Presenters

Presenter: Cherie Santiago
Vacation Races

Cherie’s love of the outdoors hasn’t changed since moving from Southern California where she grew up surfing ans sailing in the sun – in Southern Utah today, she can frequently be spotted running or biking the trails.

Cherie started with Vacation Races in their first year for the 2012 Zion Half Marathon, as race crew. Since then, she filled in on the course crew on race weekends, with things growing from there. Today, her full time position at Vacation Races is Registration and Customer Service…a job the company describes as “her perfect position [bringing] the best of our events to everyone participating.”

At the Symposium, Cherie will share her experience with delivering a race that is flexible and enjoyable for runners.


Presenter: Peter Abraham
Abraham Content Marketing Studio

Peter Abraham got his start producing thousands of commercials for brands such as Toyota, Ford, Honda and Target. In addition, he produced a number of action sports films that helped popularize sports like snowboarding, motocross, and skateboarding. In 2002, he financed and produced the acclaimed documentary, “I Am Trying to Break Your Heart: A Film About Wilco.”

He then created the Santa Monica Classic 5K/10K and subsequently became the head of marketing & creative director at the LA Marathon. He was part of a team that rescued the event from near bankruptcy and rebuilt it into the 3rd largest marathon in the US in just two years.

Peter now works with purpose-driven brands & events to engage consumers directly with compelling experiences.

At the Symposium, Peter’s talk will focus on supercharging your sponsorship program via a simple process he uses with many running events.


Presenter: Erik Young
Sour Fish Events, CEO

Erik co-founded Sour Fish Events (formerly Riff Raff Productions)
with his wife Courtney in 2012, focusing primarily on 5K trail runs. Sour Fish has a small team of 5 that plan and execute each event they host – including the Hard Cider RunThe Great Pumpkin Run, and The Cheddar Challenge – on farms and in towns across the country. At the Symposium, Erik will focus on how they use referrals and social media marketing strategies to increase registrations.


Presenters: Tamara Conan (National Director), Brooke Magni (HKRS Manager), Katie Sullivan (HKRS RunSignUp Database Manager)
Healthy Kids Running Series

The Healthy Kids Running Series hosted over 23,000 runners nationally in 2016 and manage over 150+ race coordinators and their events across the country. They will discuss how they use their RunSignUp database to impact their families and the community coordinators nationally.

Check back for more presenter bios in the coming weeks!

Symposium Registration is open here: https://runsignup.com/symposium

 

Sponsor Analytics

We released RunSignUp Analytics for Sponsor only 12 days ago. This gives sponsors a view on how many times their logo has been displayed on a page on the race website. For example, the 9/11 Memorial & Museum Run/Walk this past weekend shows the total number of page views for their sponsors (which are displayed on most pages).

Screen Shot 2017-04-24 at 5.47.33 PM

Since the release 12 days ago a total of 7,796,000 sponsor logo views have been recorded. Many races, like the 9/11 Memorial, have multiple sponsors and each of them gets a count for a single page view. About half of the races on RunSignUp have Sponsor Logos on their race websites.

We will report more analytics as we continue to expand the platform. We hope this helps expand race’s ability to understand how to better promote their races, and use the information to solidify relationships with key sponsors.

EMail Templates with Race Headers

IMG_2641We have expanded the options for email marketing templates to include race headers and buttons. The example on the right shows the new template capability using Full Header as delivered to an iPhone email, which includes the SignUp and Donate Action buttons that take a recipient directly to those pages if they click.

The full options can be found in your race dashboard under Email Marketing -> Email Settings:

Screen Shot 2017-04-21 at 11.41.43 AM

Here is an example that picks up all the race color themes as well as a border turned on:

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The option to include just the race header looks includes the race name and date text we automatically add just like the race webpage:

Screen Shot 2017-04-21 at 11.48.07 AM.png

Note that sometimes the editor on certain browsers may not show alignment well, but will look good on most email clients. For example, the Scott Coffee race template email looks strange on certain browser widths. Change the % scale of the browser window and it will look fine, or send a test email to see that it works well. This is due to a limitation in the editor we use.