RaceJoy Record: Most Relay Teams at Colfax Marathon


RaceJoy had the most usage of relay teams at a single race since its inception at this last weekend’s Colfax Marathon in Denver, Colorado with close to 700 teams using RaceJoy. RaceJoy recently released an industry breakthrough where it virtually ties relay team phones together to provide progress alerts for the team. Colfax is one of the largest relay marathons in the country and offers various relay team options, from two-person teams to five-person teams.


Relay teams using RaceJoy have two ways to be tracked using RaceJoy. The first is the ability to see where team members are on an interactive map showing the official Colfax Marathon course. RaceJoy tracks the GPS location of the participant’s phone. So, people were able to see each other’s location in real-time. Also, as team members drew close to one another, they received NearMe alerts that included a cowbell alert sound along with a pop-up message.


The second form of tracking includes Team Progress Alerts when team members cross each mile on the course. Alerts are issued in audio format to the runner on the course and as in-app notifications to the rest of the team. Alerts include location, elapsed time for the team, split time for current leg, and estimated finish time for the team. Relay teams and individual runners clearly made full use of RaceJoy at Colfax with 78,000 progress alerts being issued in RaceJoy.


Relay teams could also use RaceJoy to support and communicate with each other during the Colfax Marathon using RaceJoy’s Send-a-Cheer feature. We saw more than 11,000 cheers delivered on race day. People could send pre-loaded audio cheer clips and ‘Can’t Touch This’ was the top cheer used.

Also, runners and supporting spectators made full use of RaceJoy’s text-to-cheer feature with more than 1,800 messages being delivered. This is where people can type in a custom message and it is delivered in audio format.


Most marathons offer a relay component to give more choices to runners. However, there aren’t many options in the running industry for tracking relay teams, and using the traditional bib tag tracking is typically very limited, if offered at all. Plus, many of the established larger events are hesitant to introduce new technology to their races. We want to recognize the race organizers of the Colfax Marathon for embracing RaceJoy’s technology to provide an interactive experience for their participants and supporting spectators. They also did a lot to help educate people on the new technology to ensure a positive experience. Thank you, Colfax Marathon, for helping us to change the race experience!


May Brings New Records for RaceJoy!

This is the third RaceJoy record in the month of May! We also had record breaking overall usage and the fastest runner to use RaceJoy. What’s next?! Stay tuned for the first to offer custom geo-positioning Cheer Points for race organizers!

Vermont City Marathon

This coming weekend brings another relay focused event on the other side of the country at Vermont City Marathon. RunVermont was the first marathon with a significant relay focus to offer RaceJoy. If you have a group of friends you like doing relays with, both Vermont City Marathon and Colfax Marathon offer a great race experience in beautiful parts of our country!



Google Analytics for Partner Websites

Screen Shot 2017-05-23 at 9.10.32 AMWe have added the ability to tie your Google Analytics account to Partner Websites. Like Race Websites, this enables tracking for the entire website, including e-commerce data and registrations.

For example, this is the type of report you can produce in Google Analytics if you tie your RunSignUp data to it (showing real data from the Scott Coffee race by event and donation (pretty cool!)). What is cooler is that this will become all automatic with the coming release of RunSignUp Analytics and even more insightful.

Fastest Runner to Run with RaceJoy! Places First in 2017’s Maine Coast Marathon


“Being able to share my race experience with my family and others with an improved level of detail via RaceJoy was pretty awesome.”

Rob Gomez


On May 14, Rob Gomez, placed first and won the Maine Coast Marathon with a finish time of 2:34 averaging 5:54 minute miles. Rob’s time would have been even less if it weren’t for an unintentional detour at the race caused by a volunteer accidently sending people the wrong way (something we actually see more than you would expect and something all race organizers and runners clearly wish to avoid). It was a cold and rainy day and Rob chose to run with his phone and use RaceJoy so that his family could track his location and progress since they could not make it to the race site.


We get some of the faster elite runners using RaceJoy, but many prefer not to carry their phone and are concerned that the extra weight might slow them down. Clearly, this was not an issue for Rob as he flew through the course.

We asked Rob a few questions about using RaceJoy…

-Why did you use RaceJoy?

Both my mom and my daughter wanted to follow my progress in the race but neither could make it to the course to watch in person. So, I thought using the RaceJoy app would be a great way for them to follow my progress more closely from afar than more traditional online tracking methods allow.

-Were you concerned that carrying your phone would slow you down?

A little bit, but I had run with my phone in my hand on numerous occasions before, even during workouts, and I realized that it didn’t bother me that much to carry it that way. It was raining pretty hard on race day so before the race I just started the tracking on the app and then put my phone in a Ziploc bag before stuffing it in an iPhone carrying arm band. The phone stayed perfectly dry and the arm band kept the phone close to my shoulder and therefore closer to my center of mass; that way, I was able to expend less energy carrying the phone during the race (as opposed to carrying it in my hand). Besides, an iPhone 6S is only a little over 3oz, so we’re not talking a lot of weight. In the end, carrying the phone didn’t bother me at all. An extra 3oz of weight isn’t going to slow anyone down very much – we’re talking maybe a few seconds over the course of an entire marathon. I was more than willing to make that trade-off.

-What was your experience with using RaceJoy? Did you like it? Did those tracking you like using it?

RaceJoy has a very easy-to-use and self-explanatory interface and it performed exactly how I expected it would. Not only were my family members able to follow along without any trouble, I found out after I had finished that other folks were following my progress as well on the app. Being able to share my race experience with my family and others with an improved level of detail via RaceJoy was pretty awesome.


RaceJoy was designed to meet the needs of all runners. Our initial planning meetings included a product roadmap that met the needs of what we call the “Serious Steves”, the “Novice Nancies”, and the “Fit & Fun Fran & Frank”. Where cheers may mean a lot to the first time marathoner, the Serious Steve may be more interested in just having the ability for others to track his/her progress with mile splits.

If we could, we also would recognize the slowest runner/walker in RaceJoy since those coming in last have an equally impressive story to tell. We’ve talked to many of you and know the struggles you have faced and the determination it takes to keep going and complete the goal you set out to accomplish. During the race, we live monitor the race field from RaceJoy’s monitoring system and we don’t stop until the last runner is in. If you are in the last of the pack and are using RaceJoy, know that one of us is tracking you and rooting you on!

For those of you that would like some coaching guidance on your running, Rob is actually a personal coach and offers a variety of options for all types of runners that you can do with him remotely. He has a strong background in running and in 2013 was New England Runner Magazine’s Maine Runner of the Year. Clearly, he knows what he is doing! You can find more information here: https://www.easternshoretraining.com/.

Thanks, Rob, and all of you who use RaceJoy and continue to support us in changing the race experience. We will catch you at the next race!

Special thanks to Maine Coast Marathon race organizers and Shipyard Brewing Company for offering RaceJoy again this year and being one of the original races to bring RaceJoy to Maine!









RunSignUp Symposium Expands Timer Day

Moorestown, NJ – The fourth annual RunSignUp Race Director/Timer Symposium is expanding its Timer Day to include timing software and hardware representatives from throughout the endurance community. The Symposium opens with a Reception on July 17th, and includes two days of educational programming: a set of broad ranging sessions for race directors, race management companies, and timers on Tuesday July 18th, and a day dedicated specifically to timers on Wednesday, July 19th.

Timer Day will consist of 3 components: an introduction to the framework of RaceDay Scoring, the cloud-based next generation scoring solution to The Race Director, timing software breakouts, and timing hardware breakouts. Each breakout session will be led by representatives of the software or hardware company; attendees will be able to pick and choose the sessions they wish to attend.

RunSignUp founder Bob Bickel said about the changes, “We’re looking forward to opening our doors more this year. We work to keep our Symposium focused on peer education and technology, and a wide range of timing professionals provides significant value to our attendees without the sales atmosphere of an expo.” The current list of represented software and hardware companies will include:

The 2017 Timer Day will provide an opportunity for timers to meet face-to-face with the purveyors of their timing components to learn about updates and best practices. ChronoTrack, a subsidiary of Life Time Fitness, announced a partnership with RunSignUp earlier this year and will be one of the leaders of a hardware session. ChronoTrack Sales Director Michael Milici said,  “We are excited that RunSignUp is expanding their Annual Symposium to include more of the timing industry, and are looking forward to the opportunity to meet with customers in person to share some of the progress that we have made on our partnership.”

Registration and more information on the Symposium can be found here: https://runsignup.com/symposium


About RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, fundraising, and race promotion, RunSignUp Go for RaceDay, RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Komen Race for the Cure Philadelphia, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2016, over 14,000 races used the system to register more than 4.2 million participants. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit http://www.RunSignUp.com.

May Brings New Usage Records for RaceJoy!

Part One!

Record Usage over One Race Weekend and One Race

We are seeing record RaceJoy usage on multiple fronts in this popular running month of May! This is a three part series demonstrating the full adoption of RaceJoy’s innovative race day technology.

First up is the record for overall usage over a single race weekend and at one race in particular. This involves a massive amount of data flowing instantaneously from RaceJoy, including 342,500+ progress alerts being issued to participants and those tracking them. And that’s not all…


May 6-7 Race Weekend Records:

RaceJoy Records: Highest Usage, Most Progress Alerts, Most Cheers over one weekend!

The first weekend in May brought record breaking RaceJoy usage at races across the country, including:

These races chose to offer RaceJoy’s live GPS tracking, progress alerts at every mile and cheer sending for participants and their supporting friends and family.

Highest Usage: 39,000+ Participant / Spectators using RaceJoy over the weekend.

Most Progress Alerts: 342,500 Progress Alerts Delivered instantly through RaceJoy.

Most Cheers: 55,000 Cheers Delivered to participants

It was great to see that RaceJoy’s system handled the load without issue and alerts and cheers were issued without delay. 

Record Breaking Usage at Single Race


Picture3The Pittsburgh Marathon’s participants and spectators used RaceJoy to its fullest and now represents the winning race for most usage, progress alerts and cheers delivered at a single race:

Highest Usage: 12,800 Participants / Spectators used RaceJoy

Most Progress Alerts: 157,500 Progress Alerts Delivered (Glass City Marathon previously held this record)

Most Cheers: 23,500 Cheers Delivered to Participants



“I ran my first Half Marathon today and used the RaceJoy app for the first time as well. I have to say it was one of the major reasons I made it through. Getting cheers from my friends and family was amazing. Also getting updates on my progress and pace was incredible. My family loved using it to track my progress. I really appreciate this app and how it got me through this huge accomplishment. Thanks!!” – Jessica K.

Runner Up!


Picture5The Flying Pig Marathon who previously held the record for most cheers was very close on all usage points with:

Usage (so close!): 12,300 Participants / Spectators used RaceJoy

Progress Alerts: 141,800 Progress alerts delivered

Cheers: 19,300 Cheers delivered




“What a fun way to race!!! I really enjoyed having all my family near and far in my “pocket” as I did the Flying Pig Half Marathon. It was so encouraging to see love from all over pouring in as I did my race. I would highly recommend it.” – Becks 

Special shout out to all the races who offered RaceJoy and gave your participants the opportunity to use RaceJoy and the ability to have their friends and family support them during the race. Those 48,000 cheers means a great deal to many of the runners and walkers and helps them to achieve what they set out to do at your event. Also, thank you to all of you who used RaceJoy and for posting your positive reviews to help encourage others to try RaceJoy.

Together, we are changing the race experience!

“I used this app for a half marathon race and enjoyed the mile splits, finish time estimates and (what was really enjoyable) the cheers from family and friends that were tracking me race. I hope other races will consider using this app!”  – Apple App User Review from H. Gaitonde


Stay tuned for the Next RaceJoy Record in May: Fastest runner to ever use RaceJoy…


User Experience Manifesto

Our Commitment: RunSignUp will not only have the most feature rich race management platform, we will also have the leading user experience for participants, race directors, race management companies and timers by the end of 2017, and will continually improve the user experience into the future. Our goal is to create easy to use technology that makes a difference to our customer’s business and participant experiences, and make that pleasurable.

It has been over 3 years since we refreshed our Race Director Dashboard and 2 years since we refreshed our free Race Website user interface. During that time, we have been focused on building out the complete Race Management Platform from a functional perspective from Promotion (free tightly integrated email marketing, Referral Rewards, Social Sharing, etc.), to Registration innovations (1-Click Registration, Participant Management, Reporting, Daily Payment, PCI Compliance, free Sponsor Platform, free Volunteer Platform, etc.), to Fundraising (with fully integrated fundraising, multiple charity management and payment, outside fundraiser integration, etc.) to Race Day (acquisitions and integration of The Race Director and RaceJoy, Kiosk apps from SignUp and CheckIn and Results, a free Photo Platform and more).  And of course our normal 2,000 “little” changes each year.

This was a strategic decision where we saw so many opportunities to improve the status quo and have an impact we needed to put our resources there. With the recent hiring of Jeff Kiesel, our UI Lead, and additional developers joining us next month we are expanding our resources and our focus and expertise to improve the User Experience.

We are now turning our attention to a major push over the next 6-12 months to do major updates to the User Experience. With all of the functionality we have released, we now want to put that in context to make it simpler for races to absorb and give participants a better race experience.

We will be pursing improvements across our platform that will roll out incrementally.  In the beginning they will be smaller improvements, such as our planned roll out for a new Results table. Here is a wireframe of the first version of it:


This first version cleans up the interface, and improves usability. The second release we have planned incorporates fun elements like photos and profile pictures while also providing further clean-up like minimizing the race website menu, repositioning sponsor logos and other elements:

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We will be rolling out the following major improvements over the course of this year:

Promotion Dashboard and Analytics. New graphics to show you not only how your race is doing in terms of registrations, but also where those registrations are coming from so you can focus your promotional efforts and know what is paying off and what is not.

New Race Website Template. We will be giving you a second choice to the existing race website template. While the current version has served well and has demonstrated great conversions and broad appeal because of the Facebook-like style, the new template will introduce a number of modern elements to keep your race on the cutting edge.

Results Table, Individual Results Page and Profile Page. In addition to the new overall results look and feel, we will also be providing a new look when a runner drills down on their own performance. The design will be like a custom website for the runner at that race, with fully integrated chip and GPS results, photos, videos, and historical performance. Returning participants will not only be able to see past year performances, you will be able to reward them with badges for multi-year participation. And of course perfect for sharing on Facebook, Instagram or Twitter. This concept will also be migrated over into the Profile page, where it will be a much richer experience for runners, with simpler access to participant management features.

Participant Relationship Management (PRM). With the improvement in Profile information to the participant, we will also be upgrading our great Participant Management features to a fuller Participant Relationship Management (PRM) approach. CRM systems like Salesforce do not meet the needs of races and participants – PRM provides not only repeat participation types of reports but also integrates tightly with our new Analytics engine, Email Marketing Engine and leverages assets like result data and race photos. This will allow races to use PRM to market their unique Experiences.

Race Director Dashboard Phase 1. We will be enhancing the existing dashboard incrementally by redesigning the header to provide more value and “at a glance” information. We will also be improving the functionality and visibility of My Race List, in addition to the new Promotional Dashboard being elevated to the new race dashboard “homepage”.

Race Director Dashboard Phase 2. A complete redesign and rationalization of the race dashboard. It will center around two elements.  First, that we are a platform with solutions in Promotion, Registration, Fundraising and Race Day.  Second, we will be centering more around common task areas – for example PRM or Reporting or Financial or Promotional. We will also be creating a Simple version, where the basics are shown. Race Directors will be able to discover more, and we will detect which features have been added so those show up on the Simple version incrementally.

Partner Dashboard. This will receive many of the improvements mentioned in the Race Director Dashboard Phase 1 as well as the Promotion Dashboard. This will provide race management companies with the tools and visibility they need to maximize their businesses.

Timer Dashboard. We will be introducing a new Timer Dashboard that will be working with the Race Day Scoring and The Race Director offerings. In addition, it will give the timer calendar management tools similar to what we offer with Sponsors – enabling them to keep track of customers, do automated renewals, mark commitment level, mark paid, send and collect invoices, etc.

In summary, we are shifting more of our resources to giving users of all kinds an experience that can make a difference.

Adroll Advertising and Tracking Updated

adroll-logo-cmykYour RunSignUp Race Website can now do Adroll remarketing by simply adding your Adroll Advertiser ID and Pixel ID in the RunSignUp dashboard. We are running a quick experiment on the Scott Coffee race over the next couple of weeks and will provide a fuller report on the benefits of Adroll in June.

You can activate your Adroll remarketing for your RunSignUp Race Website by simply adding your Addroll Advertiser ID and Pixel ID. You can find this information in your Adroll Dashboard (click here for more information). The two important parameters have been bolded in this example above – adroll_adv_id and adroll_pix_id. The exact values need to be copied from your Adroll Dashboard (do NOT use the parameters above).

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