We have added some new tagging to help Google recognize races on RunSignUp so they display high in search results. One of the things we added helps add an image to search results displayed on mobile phones, as you can see above on this search for “scott coffee”.
Note the image is taken from the race logo. Also note Google only shows this on phones. And finally, this does not show on all variations of search results – for example, the image does not show on a search for “scott coffee run”, but the website is still listed first on search results.
Since over 60% of race website traffic is from phones, this is another nice little step RunSignUp takes to make sure your race website represents your brand well and you attract as many participants as possible.