RunSignUp Analytics – E-mail Registration Source

We have released E-mails as the first source tracking for registrations in our RunSignUp Analytics platform – the equivalent of Google Analytics customized for races. This gives race directors new levels of visibility into their promotional efforts that were unavailable before. And it is easy and automated.

If you click the green line in the Overview graph on the Dashboard, you get a table below that shows the number of registrations coming from e-mails. In this case, they got 646 registrations from their 4 e-mails (352, 260, 34 and 0):

Screen Shot 2017-09-13 at 3.27.26 PM.png

The Non-Race e-mail is an e-mail that was sent from a different race in RunSignUp, and that participant eventually came and signed up for this race. This will happen if you have multiple races that you promote.

We will be making a number of improvements over the next month or two:

Email Marketing Reports. This information will also be available in E-mail Marketing Reports directly.

 $ Transactions. In addition to registrations, it will show the total $ from each source.

 Other Sources.  Right now we just show emails as a source for registrations.  Eventually this will be everything.  The general order will be adding a way to track things we know about already like referrals and affiliates.  We will also add a general “Create Tracking Code” that would be used for example to append to a Facebook ad link or running store email to track conversions very accurately.  Eventually this will also include non-attributed web referrers (someone does a google search and comes to the page for example).

RunSignUp Analytics will be changing the way Race Directors approach race promotion over the coming years, with increasing amounts of insight, automation and applied AI.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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