Race Analytics Dashboard

The Race Analytics Dashboard has released a flurry of new capabilities to help races understand their promotion, demographics, registrations and transactions better. (You may also have noted the nice progress on the overall User Experience of the race dashboard with the new fresh colors.) There are now more than 15 graphs giving you a quick snapshot of al of the important parts of your race. The main dashboard now gives you 4 main options:

  • Overview
  • Transactions
  • Demographics
  • Registrations

Screen Shot 2017-08-25 at 8.29.16 AM.png

The Overview page today shows a quick view of Pageviews on your race website and registrations. There is drill down today on web sources for page views by clicking on the green line. This page will expand significantly over the coming weeks to show more source information along with registration and transaction impact of those sources (like email, referrals, Facebook ads, etc.)

The Transactions pages show drill down and Year over Year reports for the total Transactions processed:

Screen Shot 2017-08-25 at 8.21.57 AM

The Demographics graphs show Registrations by:

Screen Shot 2017-08-25 at 8.15.58 AM.png

The heatmap allows you to drill down and see individual zipcode counts:

Screen Shot 2017-08-25 at 8.17.14 AM.png

Registrations show the following drill-down graphical reports:

  • Giveaways
  • Question Responses
  • Registration periods
  • Revenue by Event
  • Imported Registrations
  • Day of Week
  • Time of Day

Screen Shot 2017-08-25 at 8.19.27 AM.png

The combination of the RunSignUp Analytics Engine and our expanded team working on User Experience is bringing new ways for races to understand your customers better.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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