Sponsor Offers and Sponsor Promotion

We have completed our free Sponsor Management roll out with Sponsor Offers and Promotion. Sponsor offers provide a way for sponsors to create activation mechanisms beyond a simple logo. This is highlighted on the Sponsor page of the race website:

Screen Shot 2017-05-03 at 8.35.59 PM.png

And allows a sponsor to customize their own unique offer with logo, custom image and text:

Screen Shot 2017-05-03 at 8.36.13 PM.png

EMail Offers

In addition to appearing on the website (or widgets on a race’s own website), offers can be automatically sent to participants before and/or after the race. This gives participants something extra and provides your sponsors a way to engage with them. Here is an example email:

Screen Shot 2017-05-03 at 8.29.29 PM.png

Offer Creation

Sponsors can create their own offers, or the race director can via an offer creation/edit page accessed from the Manage Sponsors page:

Screen Shot 2017-05-03 at 8.30.08 PM.png

Then the offer is created with a few simple fields and an image upload. Note we automatically resize the image to the screen width as seen above in the email and sponsor page examples.

Screen Shot 2017-05-03 at 8.30.20 PM.png

Email Sponsor Offers

We have added a new Automated Email for Sponsors. This makes it simple to send an email to all participants automatically before and/or after the race. By default, we create an email for you that includes all of the sponsor offers and sponsors (even if they do not have an offer) that will go out 3 days before your race. You can create additional automatic emails before and/or after the race (but try not to be too pushy). This is done in the automated email section:

Screen Shot 2017-05-03 at 8.24.56 PM

The default email is based on your email template. We have added a new email tag for sponsors and their offers: %RACE_SPONSORS_AND_OFFERS%:

Screen Shot 2017-05-03 at 8.26.22 PM.png

We have added two new email tags that you can also use for your own ad hoc emails or create your own scheduled emails:

Screen Shot 2017-05-03 at 8.27.16 PM.png

Summary

This final piece completes the most advanced sponsor management, promotion and activation platform available for races – and it is all free.  Invite sponsors, keep track of their status in terms of commitments, invoice them and manage payments, provide a robust variety of visibility options including race websites, emails, offers, photo watermarks, TXT results, RaceJoy banner ads, RaceJoy Progress Alerts, and RaceJoy Sponsor Spots. Give Sponsor access to managing their own content, as well as report on their visibility with Sponsor Analytics.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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