Sponsor Analytics

We released RunSignUp Analytics for Sponsor only 12 days ago. This gives sponsors a view on how many times their logo has been displayed on a page on the race website. For example, the 9/11 Memorial & Museum Run/Walk this past weekend shows the total number of page views for their sponsors (which are displayed on most pages).

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Since the release 12 days ago a total of 7,796,000 sponsor logo views have been recorded. Many races, like the 9/11 Memorial, have multiple sponsors and each of them gets a count for a single page view. About half of the races on RunSignUp have Sponsor Logos on their race websites.

We will report more analytics as we continue to expand the platform. We hope this helps expand race’s ability to understand how to better promote their races, and use the information to solidify relationships with key sponsors.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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