Bring on the Chocolate Town Challenge!


Runners and walkers can’t resist the draw of the Chocolate Town Challenge in Hershey, Pennsylvania – the Sweetest Place on Earth!

The challenge consists of two events; one in the Spring that was held this last weekend and offers a 10k distance and then a Fall half marathon event in October.


This past weekend held the 6th Hershey 10K Race and RaceJoy was a new addition that race organizers brought to the experience. Participants who downloaded RaceJoy and carried their phones during the race were also treated to innovative race day experience with live tracking, progress alerts and cheer sending.


So, while runners made their way through Hersheypark, they received continual progress updates letting them know their pace and estimated finish time. Friends and family used RaceJoy to watch their blue dot move through the park and knew exactly where they were on the course. More than 3,000 progress alerts were sent on race day!


And while participants were passing the many attractions like Fahrenheit, Wildcat and Skyrush, they were receiving supportive cheers from friends and family.

Photos from Chocolate Town Challenges Facebook


Close to 900 cheers were flying on race day – That’s some seriously sweet motivation!

Photo from Chocolate Town Challenges Facebook

The Hershey Half Marathon is scheduled for October 15 and offers single and relay options for runners and walkers. What a nice way to treat yourself to some sweet memories!


Hershey The Sweetest Place On Earth

When Milton S. Hershey opened his first chocolate factory in the middle of a Pennsylvania farm field, he dreamed of one day building the perfect town where his employees could live, work, and play. Since 1903, Hershey has become a year-round resort destination offering deluxe accommodations, unique culinary events, distinctive golf, a chocolate-themed spa, and a world class theme park for families and guests of all ages.

You can find out more information about the Chocolate Town Challenges here.


If you’d like to add your event to RaceJoy, follow the easy setup wizard on our site, or your RunSignUp dashboard. To learn more about all the features available in RaceJoy check out this Organizer Overview or review RaceJoy’s Website. Please note, we require a two-week minimum load time and an electronic copy of your course map (in KML/GPX format).


Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit

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