We released our First Annual Registration Trends Report this winter because, after years of increasing registrations, by the end of 2016, we had reached a critical mass of data that is comprehensive enough to demonstrate useful trends for our customers (and the broader running industry).
It’s a lot of data, though, and not everyone has the time to comb through 27 pages of graphs and text to draw their own conclusions. To make the project more accessible, we collaborated with Peter Abraham of Abraham Content Marketing to package and disseminate the insights in a way that is visually appealing, while including real data points and takeaways. These PDF’s show his final work in enlarged detail.
Check out his blog on his perspective of the project here.