ChronoTrack – RunSignUp: The Open Example

chronotrackchipbundleOne of the most interesting aspects of the recent ChronoTrack-Athlinks-RunSignUp announcement is it is built on an open foundation.

The companies are collaborating to allow their mutual customers choice in meeting their race needs. This means timers and their races will be able to mix-and-match what fits them best.

One of the most frequent comments we have received since the announcement is: “But don’t you both do the same thing? You both have registration systems. You both have Results systems. You both have photo systems. Therefore you must be competitors and someone has to win.”

The reality of the world is that customers have diverse needs and single vendor, lock-in types of solutions forcing an entire stack does not encourage innovation and best of breed. In fact customers are increasingly demanding non-exclusive contracts and saying no to multi-year lock-in deals that can result in lawsuits.

But before you think it is entirely altruistic, by partnering we can actually both increase sales. By offering a better, complete, more cost effective solution for a customer we will both win more business. Sure some people might choose one of us over the other for one of our services, but that will balance out.

And this really is an Open Partnership. It is built on an Open API, and it is non-exclusive. RunSignUp is completely committed to a vendor agnostic approach and will work with any company in any area if they have a strong desire and there is customer demand. Our partnership with ChronoTrack does not mean we will abandon other Chip or results companies or registration companies we collaborate with. We serve our customers, and we will keep it that way.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit

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