Technology Change Rates

I attended a talk by Thomas Friedman last night. He showed a slide that relates very much to what we do here at RunSignUp:

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His point was more global – that technology is changing faster than human’s ability to keep up with the change. For example at one point in the US, 98% of the population was agrarian, and it is now 2%. That change took many, many years, allowing humans to make the adjustments. Now, there is not the luxury of time – to be successful you must harness technology and leverage its power.

He pointed out 2007 as a key year that was the initial start of this next wave. That was the year the iPhone came out and Amazon became really serious about the AWS Cloud (who could have imagined a website like RunSignUp that had a half a million page views from cell phones on Thanksgiving day 10 years ago?). This democratization of technology brought a huge shift that allows many, many downstream technology enhancements that simply were not possible before. Many people are having trouble with this pace of change.

As we pointed out a few weeks ago, RunSignUp is on the right side of technology. We are bringing out new technology that races can use for free or very inexpensively. Race Directors who are stuck in the past will get passed by with advances like GPS tracking with phones, Photos, marketing and promotional tools. And much like Amazon’s success with AWS, the key to our strategy is the democratization of technology for races – even little 5K’s can have the types of tools that used to be available only to races like New York or Boston.

As we continue to pour out technology, we want to make sure you can take advantage of it. This is the reason for our extensive How To’s, our Case Studies, Customer Videos, the RunSignUp Symposium, our Webinar Series, and of course our customer support and account management teams. But as Thomas pointed out, the new world driven by technology only works well for the humans who adapt to it and spend the time to learn about how to make the technology part of their lives, businesses – and races.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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