Customize Event Details on Race Websites

We have made some nice customization capabilities for generating a stronger “Call to Action” over the past month or so, including Strike Through Pricing and Event Highlighting with images and call-outs.

By default, we include Details on each events that explain the ending registration date or the date of the next price increase. For example, the default for this Night Nation race is:

Screen Shot 2016-11-29 at 8.46.14 AM.png

The new option on the Registration -> Event Display Options allows you to replace this with custom text. Here is the setup (including the nice Highlight, Image and Description):

Screen Shot 2016-11-29 at 8.45.48 AM.png

This changes what participants see on your Race Info page for the event list:

Screen Shot 2016-11-29 at 8.45.11 AM.png

Coupled with the detailed view participants see when they start signing up, this delivers a very strong “Call to Action” that any race can take advantage of (Not just more advanced marketing organizations like Night Nation).

Screen Shot 2016-11-29 at 8.53.03 AM.png

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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