Registration and Your Runners

Working for a registration company is an interesting business: most of the time, runners only know we exist when something goes wrong. In general, when I’m asked to explain RunSignUp, the response I get is “there’s a whole company for that?Computer

Yes. There are many companies for that, and runners really are starting to notice the differences.

Earlier this year, we put some time into creating a faster, mobile friendly registration process to increase completion rates and help runners register quickly for races with fast sell outs.

Chatting with some friends about a race they had just completed, they (unprompted) had this commentary:

Friend 1: “They used RunSignUp, right? I love it, now that a lot of races are using it, it’s so easy. When I’m on my computer, I pretty much just click on my name and all my information is already there”.

Friend 2: “I love RunSignUp. I love that they save my credit card and all I have to do is enter the cvv. That’s how I registered for the Philly 10K [a sellout event] so quickly.”

It has been really cool to see our progress over the last few years:

  • We’ve reached a tipping point in some areas (this was in the Philadelphia area) where there are enough local races using RunSignUp that high-frequency racers are reaping the benefits of having saved profile information.
  • Our technology has progressed to the point that is noticeable that the registration process is easier than expected.

This technology isn’t just for fun: it’s functional, and runners are starting to notice!

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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