Registration Market Analysis – March 2016

Market-analysisWe did the first Market Analysis last September, and hope to continue to do this every 6 months and continue to make it better (so feel free to send suggestions or corrections to bob.bickel at runsignup.com). We do this as part of our own internal market evaluation processes, but share it since there does not seem to be a good source of information like this. Last year, we also added our thoughts on Race Registration Market Trends and Race Registration Company Valuations. These are largely the same – and the trends in the data seem to confirm our thoughts.

It is tough to estimate market share since there is no one place that has ALL races, and races are open for only part of a year, and different vendors have different search tools for finding races, so we took several approaches to looking at things.

RunSignUp Numbers
RunSignUp has been very public about sharing our numbers. You can read our Year End Report for 2015 to see that we had over 10,000 races use us to process 2.7 Million paid registrations in 2015. The trend continues positively – in February we added 949 races (averaging 32 per day) with payment accounts (meaning they were planning on doing registration with us and not just a race listing). This is in addition to 773 renewed races. The trend continues positively and we are estimating over 4.1 Million registrations in 2016.

RunningintheUSA CalendarRunningintheUSA Market Share
RunningintheUSA.com is the largest calendar of race sites in the US with 50,356 races listed. They use Active.com’s, RunSignUp’s, and  Race Entry’s automated API to load races from each of us – that is why you see the little logos for each of us on the calendar. This probably means that we are unfairly represented as they do not get every race from every other of the 100+ registration providers in the market.

We do a sample every 6 month of 500 races (limited by RunningintheUSA user interface) and do a count of the total races for each vendor:

Screen Shot 2016-03-25 at 2.22.13 PM

One data point does not make a trend, but our overall impression of Active losing market share and RunSignUp gaining share are confirmed with Active down 2 points and RunSignUp up by 3 points.

RunSignUp has had over 11,000 races over the past 12 months that we have processed registrations for, which is 22% of the races in RunningintheUSA, so those numbers are probably fairly accurate.

April Market Share
There are over 100 registration systems, and not all of them have race listings. For example I could not find a list of Chronotrack Live races, but know from their public statements that they processed over 1 million registrations in the first half of last year. Likewise, IMAthlete is much stronger than this list shows because of a number of large events they provide registration for like the LA and Philadelphia Marathons. In addition, the search tools may include non-endurance race events in some cases. And search methods change from period to period – for example Active has a new search tool and it is not clear all of the events were endurance.

We have added a number of registration companies to those we had in September to track the lower end of the market better with some samples and to try to catch any up and comers:

Screen Shot 2016-03-25 at 2.37.55 PM

Turkey Trots
This is not applicable for Spring, but we will keep it here for our next report.

We tried to find Turkey Trots and make comparisons on that.  We tried to target ones happening on Thanksgiving day. In the ones listed below, their search did not easily show by date, so we searched for the word “Turkey”, which you will find in the results below where you see (Turkey):

  • Using RunningintheUSA, Active had 106 and RunSignUp had 86 Turkey Trots
  • RunSignUp has 127 races on Nov. 26 and 86 of them have (Turkey) in their name.
  • Eventbrite – 36
  • GetMeRegistered – 26 (Turkey)
  • SignMeUp – 24 (Turkey)
  • RaceIt – 19 (Turkey)
  • Race Roster – 17 (Turkey)
  • IMAthlete – 13 (Turkey)
  • Race Entry – 10
  • RaceWire – 6
  • The Driven – 5
  • Events.com – 3

Alexa Rankings
Alexa is a cool tool that shows the ranking of websites based on page views. It is approximate, but is fairly accurate. As above, there are lots of caveats to this. For example not all registrations may come to that site – for example I think RaceIt is still the registration platform for RocknRoll races, but those are probably not processed on the RaceIt.com website. Anyway, these rankings among all US websites are from early September and will change (for example as of today the RunSignUp ranking has risen to 4,845 in the US):

Screen Shot 2016-03-25 at 2.41.32 PM

To put some context on these numbers, RunSignUp is doing about 2.5 Million Page Views per week now to get in the Top 5,000 sites.  In September, we were doing 1.8 Million Page Views to rank about 7,500. As further context, another company Bob is on the board of has a page rank of 35,064 and has 265 Thousand visitors per week.

So What Does This Mean?

Our objective in doing this was trying to understand how far we had gotten with our growth. We are guessing that we are at about 10% market share – assuming there are about 30-40 Million Registrations in the US. It looks like this will put us as one of the leading endurance-only focused registration provider in the US, and hopefully pass Active in the next year as the leading race registration provider.

We are really proud of the impact we are having on the endurance and race market. Especially since RunSignUp is a lot more than registration, as we have a number of other offerings.  The Race Director helps Timers score and provide results for over 11,000,000 participants annually. RD Go, our Cloud based Scoring and Results system used by Timers and Races hosts results for over 5,000 races and sends tens of thousands of result notifications each weekend. RaceJoy is by far the leading race GPS Tracking solution in the market. RunSignUp for Clubs is used by hundreds of clubs to help with membership management and tie to races. And our free services like Volunteer Management, Check-In App, Race Calendar Widgets are used by many races beyond those who do registration with us.

Thank you to all of our customers who provide us great feedback on what is needed in this market, and who tell their friends about us 🙂

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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