Referral Rewards Deliver Large ROI

ROIThe next time you hear that viral word of mouth marketing does not pay off for a race, show them this page (or you hear silly people say a registration vendor can’t have an impact on race registration).

We have had a couple of large race series turn on Referral Rewards. They are both doing a threshold of about ~5 people before the referrer receives a refund reward of $20. They are not turning on the coupon feature (although that is probably a good idea for more expensive races – this one is only $20).

In one race series, they turned this on 5 days ago. So far referrals have produced 10% of the new registrations (and 13% of the total $):

Screen Shot 2016-02-02 at 5.11.53 PM.png

Here are the details.  They have issued 1,926 referral codes in that time, which has drawn 7,788 page views (some of these are false positives like GMail auto-polling the page URL in the email). There have been 420 page views of the main SignUp page, with 183 completed transactions representing 237 registrations. The total registration amount is $6,731.60. They have only had to issue 10 refunds for a total of $200.  A crazy 3,266% return on investment!

Screen Shot 2016-02-02 at 5.12.00 PM.png

Here are the totals for another race series.  Not quite as good – but still 6% of the total registration volume.

Screen Shot 2016-02-02 at 5.10.52 PM.png

Screen Shot 2016-02-02 at 5.11.05 PM.png

This also seems to work for smaller races with less volume:

Screen Shot 2016-02-03 at 9.37.01 AM

Of course, we do not have enough races that have turned on this great new feature yet. We will produce more reports in about a month when we have more data. In the mean time, you should be turning this feature on and getting more registration!

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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