Using Email to Promote Referrals

With the release of Referrals 2.0, there is an opportunity to send reminders to participants to share with their friends.

The integrated RunSignUp Email system is perfect for this, since emails are generated right from the database. So you can add Placeholders to customize the email to each registrant. In this case, you will want to give them the URL they should share with friends so they can earn Referral Refunds:

Screen Shot 2016-01-25 at 2.35.20 PM.png

Use the second HTML Link if you want to have a live link in your email. The third option of just the raw URL will not have a clickable link.

One good way of using this is to encourage participants to a couple of days before a price increase and remind them they can get a referral reward if they remind their friends there are only 2 days before a price increase.

Another good strategy is to create a custom coupon that is good for a limited time and send that to all participants and encourage them to share. That way you can track the effectiveness of the coupon for that email campaign.

Screen Shot 2016-01-27 at 10.10.39 PMIf you have registration open when we release this, you can generate Referral Codes for all previously registered participants. Set that up from the Menu of Referrals shown on the right.

You will simply select an event to generate referral codes, and they will automatically be assigned.

Screen Shot 2016-01-27 at 10.13.47 PM


Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit

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