Enhanced Sharing and Facebook

Screen Shot 2016-01-21 at 7.58.05 AMAs part of our Referrals 2.0 release, we have made major improvements to allow participants to share with their friends. This is enhanced when you provide incentives for participants to share, and coupons for their friends.

The enhanced sharing can be customized by going to the Promotion -> Social Sharing page. You can create dynamic custom messages at key interaction points:

  • Registration Confirmation to Registrant
  • Referral Coupon Message to Registrant
  • Facebook Shared Link Description – default text that will be put into the Facebook post.
  • Shared Link Referral Text – included in participants Facebook posts if Coupons are turned on.
  • Registration Email Confirmation Message – reminds the registrant in their email to share with their friends.

Screen Shot 2016-01-25 at 1.59.26 PM.png

You will note in the above messages, there is the ability to put in the following Placeholders that will dynamically add the appropriate dynamic information:

  • %REFERRAL_LINK%
  • %COUPON%
  • %EXPIRATION%

We create a default example message that you can customize. We fill this with more static information for the race – such as race name, date and refund rules. Note that if you change these refund rules, you will need to modify the text.  Also note that our dynamic attempt to explain your refund rules may not be as good as you can create, especially for more complex rules.

Once these are set up, then the following are examples of the pop-ups on the Confirmation page when someone registers. The first pop-up allows the registrant to share on Facebook, Twitter or EMail. Note the messages from the above setup appear on the top as instructions, and the registrant puts in their own message to their friends.

Screen Shot 2016-01-29 at 1.50.16 PM.png

 

The next step is picking your friends:

Screen Shot 2016-01-21 at 7.58.05 AM

There is an acknowledgement that the post went to Facebook:

Screen Shot 2016-01-21 at 7.58.23 AM

And your friends are tagged in your post so they will be sure to see it! The message includes the coupon code and the discount, along with the deadline.

Screen Shot 2016-01-25 at 11.27.21 AM

EMail and Twitter work in a similar manner.

Registrants are reminded on the Confirmation Page as well as in the Confirmation Email:

Screen Shot 2016-01-25 at 11.31.36 AM.png

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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