Automated Coupons

As part of the Referrals 2.0 release, participants can now receive an automatic coupon to share with their friends and family to encourage word of mouth marketing for your race.

First, set up the Referral Tracking Set this up in the Dashboard under Promotion -> Referral Tracking -> Automated Coupons. Before you set this up, make sure to create a Coupon that will be the “Parent” coupon for all the “Sub-Coupons” referral tracking will automatically create when people sign up.

Screen Shot 2016-01-25 at 11.03.21 AM

As seen above, “REFER” is the Coupon code that is set up in the Coupon section of the Dashboard. The Coupon capability is very flexible – allowing you to create any combination of % and $ off. We suggest you keep it simple – something like $5 off. This will allow you to do reports and track the overall ROI of your coupon referral program.

Use the Subcode Prefix to be appended before the coupon that is generated – so the coupon will look like PrefixX72HREN1.

Also, set the number of hours the coupon is good for. In most cases you will want to keep this to just a few days so that you encourage people to take action quickly – perhaps 72 hours = 3 days from the time a person registers and the sub-coupons is generated.

You can see Coupon Reports for more information on usage of your Referral Coupons:

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And more detail and ROI measurements:

Screen Shot 2016-01-25 at 1.14.54 PM.png

Warning for Potential Fraud

Currently, it is possible that a person signs up, gets the coupon, clears their registration, then registers again using the coupon. We feel this is a fair trade-off since it would be frustrating for a person to try to register with the coupon right after their friend registered and not be able to process it.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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