Technology Really Does Matter

Most people do not understand technology, which is fine. The problem is that many people translate that into not valuing technology or the complexity behind the many simple uses of the web and mobile apps they see every day.

This winds up being a risk for race directors when it comes to evaluating registration systems. They assume all systems are always available and never crash under heavy load. The reality is it is very, very hard to really implement things like a system that only has 8 minutes of downtime in a year.  It is very, very hard to build a system that will do 50,000 registrations in 7 minutes. Even far larger companies than RunSignUp, like Ticketmaster’s many documented issues, do not have these capabilities. Much less many small endurance registration providers.

This can result in having your runners post pictures like this on your Facebook page:

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Of course this only applies to fast sell-out races. But their are countless areas where technology matters to a race. Remember, the registration website is your face to your customers.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit

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