Technology Market Critical Mass

This article from the WSJ on RackSpace partnering with Amazon AWS caught my (Bob) attention:

Rackspace Hosting Inc., a seller of cloud-computing services, is teaming up with Inc. to make it easier for corporate customers to move computing operations from their own facilities to Amazon Web Services, the retailer’s cloud computing platform.

RackSpace had been a bitter competitor with Amazon. They had started hosting websites and servers before Amazon started offering a similar service. Amazon AWS has gone onto dominate in the Cloud infrastructure market.

RackSpace has figured out that they do not have the technology or cost advantages Amazon has built up with a much larger market share. So instead of trying to fight them, they are finding interesting ways to add value and use the Amazon AWS Cloud Infrastructure.

The reason this is interesting to RunSignUp, is that we have worked with a couple of companies already to help them migrate out of the race registration market to focus on other parts of the market like marketing or consulting services. As we pointed out in our blog about the future of the race registration market, smaller vendors will come under increasing pressure. Much like Amazon AWS, we want to be a friendly partner for companies, who much like Rackspace refocus on other areas of expertise and work with them and their races cooperatively with our open platform.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit

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