Run The Bridge Uses Repeat Participant Report to Reach Runners

The Cooper Norcross Run the Bridge Event presented by AmeriHealth NJ (benefiting the Larc School) is coming up on it’s fourth year with registration on RunSignUp.  As Race Day nears, they were looking for some ways to remind runners to sign up.

larcUsing the Repeat Participant Report to view runners from previous years who have not yet signed up for 2015, the Race Director was able to pinpoint nearly 9,000 runners who have raced the Bridge at some point since 2011, but have not yet registered for 2015.  They were then able to upload that list as a custom list in the Email Marketing system, and send an email targeting that specific group of potential participants.

They can now track response to their emailing effort by monitoring how much the report on previous participants not registered shrinks in the coming days.

The race has the benefit of having 4 years worth of data on RunSignUp…but if you’ve moved over more recently, you can always upload historical data to take advantage of the same tools.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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