Registration Market Analysis

We are a very open company (with things like public annual and availability reports as well as public roadmap), and we thought we would share some analysis we have done as well as general thoughts on the future size and direction of the registration market. We do a biannual planning meeting (we start one on Monday) where we assess what we have done well and poorly over the past 6 months and figure out where we are going for the next 6-12 months and make sure we are on the right path strategically. As part of preparing for this meeting we realized we had grown quite a bit – but did not really understand in what context that growth was.

(NOTE: Since publishing this blog we have added our thoughts on Race Registration Market Trends and Race Registration Company Valuations.)

So we will share some numbers we came up with. Our numbers are accurate and based on only races who had more than 3 registrations on RunSignUp (eliminating most test races and certainly the Calendar only races), but other vendor numbers are based on what we could find on the websites and may not include all of their business. If anyone has updates to their numbers they would like to share, feel free to comment on the blog or send an email to bob.bickel at runsignup.com.

It is tough to estimate market share since there is no one place that has ALL races, and races are open for only part of a year, and different vendors have different search tools for finding races, so we took several approaches to looking at things.

RunningintheUSA CalendarRunningintheUSA Market Share
RunningintheUSA.com is the largest calendar of race sites in the US with 49,824 races listed. They use Active.com’s and RunSignUp’s automated API to load races from each of us – that is why you see the little logos for each of us on the calendar. This probably means that we are unfairly represented as they do not get every race from every other of the 100+ registration providers in the market.

Doing a sample of 500 races in October, 28% of races had registration on Active.com and 18% were on RunSignUp.

RunSignUp has had 9,009 races over the past 12 months that we have processed registrations for, which is 18% of the races in RunningintheUSA, so those numbers are probably fairly accurate.

October Market Share
There are over 100 registration systems, and not all of them have race listings. For example I could not find a list of Chronotrack Live races, but know from their public statements that they processed over 1 million registrations in the first half of this year.

Here is a list of registration providers by number of races in October as available on their public calendar listing:

  • Active – 2,300 (Estimated)
  • RunSignUp – 1,488
  • Eventbrite – 1,114 (Race category)
  • Get MeRegistered – 288
  • SignMeUp – 273
  • IMAthlete – 200?
  • RaceIt – 180
  • Race Roster – 153
  • Events.com – 35

Turkey Trots
We tried to find Turkey Trots and make comparisons on that.  We tried to target ones happening on Thanksgiving day. In the ones listed below, their search did not easily show by date, so we searched for the word “Turkey”, which you will find in the results below where you see (Turkey):

  • Using RunningintheUSA, Active had 106 and RunSignUp had 86 Turkey Trots
  • RunSignUp has 127 races on Nov. 26 and 86 of them have (Turkey) in their name.
  • Eventbrite – 36
  • GetMeRegistered – 26 (Turkey)
  • SignMeUp – 24 (Turkey)
  • RaceIt – 19 (Turkey)
  • Race Roster – 17 (Turkey)
  • IMAthlete – 13 (Turkey)
  • Race Entry – 10
  • RaceWire – 6
  • The Driven – 5
  • Events.com – 3

Alexa Rankings
Alexa is a cool tool that shows the ranking of websites based on page views. It is approximate, but is fairly accurate. As above, there are lots of caveats to this. For example not all registrations may come to that site – for example I think RaceIt is still the registration platform for RocknRoll races, but those are probably not processed on the RaceIt.com website. Anyway, these rankings among all US websites are from early September and will change (for example as of today the RunSignUp ranking has risen to 7,406 in the US):

  • Eventbrite – 261
  • Active – 1,198
  • RunSignUp – 7,874
  • RunningintheUSA – 8,102
  • IMAthlete – 17,706
  • SignMeUp – 26,326
  • GetMeRegistered – 27,383
  • RaceIt – 28,368
  • Race Roster – 30,385
  • Race Entry – 45,216
  • RaceWire – 51,313
  • RacePartner – 53,140
  • RaceMine – 64,523
  • Events.com – 124,901

So What Does This Mean?
Our objective in doing this was trying to understand how far we had gotten with our growth.  It looks like we will hit close to 10,000 races that use RunSignUp for registration and close to 3 Million people who registered (not including imports). We are guessing that we are at about 10% market share – assuming there are about 30 Million Registrations in the US. It looks like this will put us as the leading endurance-only focused registration provider in the US, and second only to Active.com of vendors who are in this space.

Next week, we will provide some perspective on how we see the registration market evolving to meet customer needs and take advantage of new technology.  There is a LOT of change going on now, with registration providers becoming marketing engines for races as well as helping to make race day better – but we will save that for another blog.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

7 thoughts on “Registration Market Analysis”

  1. Pingback: RunSignUp

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s