HeatMaps for Races and Partners

We have introduced Heatmaps for Races and Partners (folks who manage multiple races). Here is an example of a small Race Series Partner Heatmap:

Partner Heatmap

You can see the cities where they have races and how many people relatively have signed up from each area. The Philadelphia area is hot (pun intended) for them.

As you drill down closely, you can see the zipcodes and how many people have registered for each zipcode (this will show lifetime registrations for races, but Partners can drill down more finely). In the example below from the Scott Coffee race, most people come from 08057 (Moorestown), with 1,609. 08054 had 377 and 09077 had 178.

Local Race Heat Map

This can be very useful for figuring out which zipcodes to target market with ads on Facebook, and other places.

For example, in this partner’s heat map of the Denver suburbs, you can see which zipcodes should be targeted the most – 80229 has 200 people registered, but they should not target the area right below if where I270 and I70 split.

Denver Zipcodes

Zipcode CSVThere is also a convenient CSV download which will download all of the zipcode and how many in each.

The map is drawn based on the location of the top 1,000 zipcodes. Colors are automatically applied to the most densely populated (Red) to the least densely populated (Green). The colors are proportional, so if there is a large disparity like the Scott Coffee race above you will still see Red.  If there is a diverse set of races and zipcodes, then drilling down will yield more green like the Denver example above.

Partner Heatmaps are under the Participants Menu. Race Heatmaps are under the Reports -> Marketing Reports menus.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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