Personality Perceptions By Event Type – Guest Blog

Screen Shot 2015-04-22 at 5.38.15 PMGuest Blog by Victoria Waldman and Theresa Lewis of Fueled Insights.

Highlighted in Fueled Insights’ previous article “The Fight for Runners’ Recreational Dollar,” household income is flat, entry fees are on the rise and there is an abundance of fitness activities.  Runners’ disposable income and time are being squeezed.  Therefore, it’s important to understand the reason(s) participants choose your event and to optimize your event’s positioning by highlighting its key differentiators in a way that is relevant to your target audience. 

Fueld Insights SurveyThe following Personality Perceptions By Event Type is just an excerpt of a larger study conducted by Fueled Insights which offers a glimpse into the perceptions of participants of various event types among runners.  The nuanced differences affect how you message your event.  For example, while “color” run and obstacle/mud run participants are perceived as equally fun and extroverted, the latter are perceived as significantly more driven, competitive and successful.  If your obstacle/mud run event is going head-to-head against a “color” run, emphasize the challenge of your event in your marketing in order to peak the curiosity and interest of this ambitious group.  Another hypothesis that can be inferred from the data is that themed runs are bringing newbies onto the scene because they are perceived as attracting less serious people than road races. 

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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