Pricing and Differentiating Your Race

Fueled Insights, a market research firm, recently published a report that helps races understand why they need to differentiate their race. The report is available (and highly recommended!) as a PDF below:

Fueled Insights – The Fight for Runners’ Recreational Dollar

One of the analyses they dive into is the rising price of races:

Source: Fueled Insights analysis of RunningUSA data.
Source: Fueled Insights analysis of RunningUSA data.

The report also provides further insight into what activities runners choose to do and even why runners choose not to do a race:

Source: Fueled Insights Proprietary Research
Source: Fueled Insights Proprietary Research

There are a number of very good insights for every race director in this report and well worth spending the time to read.

For more information about Fueled Insight’s services, please visit – http://www.fueledinsights.com/

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