Pricing and Differentiating Your Race

Fueled Insights, a market research firm, recently published a report that helps races understand why they need to differentiate their race. The report is available (and highly recommended!) as a PDF below:

Fueled Insights – The Fight for Runners’ Recreational Dollar

One of the analyses they dive into is the rising price of races:

Source: Fueled Insights analysis of RunningUSA data.
Source: Fueled Insights analysis of RunningUSA data.

The report also provides further insight into what activities runners choose to do and even why runners choose not to do a race:

Source: Fueled Insights Proprietary Research
Source: Fueled Insights Proprietary Research

There are a number of very good insights for every race director in this report and well worth spending the time to read.

For more information about Fueled Insight’s services, please visit – http://www.fueledinsights.com/

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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