RunSignUp Optimizations for Web Traffic

RunSignUp provides races with 4 major ways for races to get the most traffic to their website.

1. Your website! Yes, nearly half of the traffic for registration on RunSignUp is coming thru widgets that are actually on other websites. Having your own website is simply the best way to build YOUR brand and get awareness for YOUR race or Timing service. RunSignUp was the first and offers the best alternative for putting a widget into your website with only one line of code.  And it is mobile friendly!

2. Google Search.  16% of our registrations originate from a natural Google search – like “Scott Coffee Race” or “Mercedes Marathon” (you will see we are right below the marathon’s website. Our RunSignUp race page is optimized to give the best chance of being found by Google and ranked highly.  We do things like optimize the URL, offer you the opportunity to create your own URL, include appropriate tags and headers, and have the fastest and most scalable system, which Google ranks highly.

3. Facebook. 11% of our registrations originate from Facebook. RunSignUp has developed a number of integration points with Facebook to ensure easy social sharing. Facebook pops up a chance to share their registration with friends every time someone registers for a race on RunSignUp. And a number of races are building RunSignUp registration right into their Facebook pages.

RunningintheUSA.com4. Affiliates provide over 20% of registration originations. There are a number of races calendars, like the leading country-wide RunningintheUSA.com, that list RunSignUp races. They, and over a dozen others, automatically sync races listed in RunSignUp into their calendar each week.RunningintheUSA.com

 

There are also many local running stores and clubs that are using the RunSignUp Calendar Widget to display races in their area, such as Playmakers and RunningCo.

This all fits the RunSignUp model that the running community is made of many, many micro-communities that intersect – races, timers, running stores, running clubs, etc.  Our strategy is to provide technology that fits these running communities.

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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