How Run The Bluegrass Leverages Facebook

Run The BluegrassRun the Bluegrass is one of Kentucky’s premier races. They hold a Half Marathon, 7 miler and some fun races for the family and kids. Race Director Eric Marr has created a real community on their Facebook Page. They have over 3,700 “Likes” and really engage runners via Facebook.  They regularly post on Facebook and get lots of activity and building of their brand.

Facebook RegistrationThis year, they partnered with RunSignUp and RaceFace to move to the next level. Participants can register right within Facebook – RaceFace helped the race set this up and it really looks beautiful as you can see in the screen shot. Note they also us the widget to let people register right on their own website.

RaceFace is also providing additional social features around their photo and results capabilities. For example in the screen shot below photos can be searched, tagged and commented on.  The same is true of results.

You can learn more about RaceFace (and see some amazing demos) on their Facebook page. They are going to emerge as one of the true cutting edge tools for Race Directors who want to engage more with their running community.

RaceFace Social Photos

Author: RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. In 2016 over 14,000 races will use the system to process over 4.3 million paid registrations. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.

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