Automated Emails for Price Increases

We have released a new type of Automated Email for Price Increases. This is a great “set and forget” feature for races to enable during their initial race set-up (or at any time). The automated emails will notify current participants of the next price increase and prompt them to share their referral link (if referrals are turned on). These emails will also automatically notify past participants, who are not yet registered, that the price increase is coming soon! You must have price increases set-up for these automated emails to be sent out. Race Directors can set their prices increases in Step 3 of the Race Wizard.

By default, the automated price increase emails are turned off. When enabled, there are 2 different types of emails that are generated:

  • Current Registrants – This email will go out to your current list of registered participants. This email has text congratulating them on registering, provides additional information about the race, and encourage them to invite their friends to register before the price goes up.
    • If a race has referrals/referral refunds turned on, the email will also include a prompt with the participant’s referral link to encourage them to have their friends sign up through their referral link.
  • Past Participants – This email will go out to ALL of the race’s past participants who have not registered yet. This email will prompt past participants to register before the price goes up so they “Don’t miss their chance to register!”

Only one email will go out to any given email address, including when multiple people are registered with the same email address (for both past and current registrants).


Here are the steps you can follow to enable automated price increase emails:

  • Go to Email Marketing>>Automated Emails>>Price Increases
  • Choose the option to Enable Prices Increases  Choose Option
  • Select email intervals or specific date ranges (You can choose to send the emails a set number of days before each price increase or on a specific calendar date. Multiple intervals can be set)


  • Once you have saved the automated email settings, you can customize each version of the email by clicking “View/Customize Email”


  • We give you a few different options for both emails:
    • Choose all current participants or just specific events
    • Include a custom list with these automated emails
    • Customize the Email Subject
    • Customize the content of the email, remove certain placeholder tags
    • Use HTML code for further email customization, add images, etc
    • You can click the REMOVE EMAIL button if you don’t want to send an email to current or past participants.


  • Here is the default Current Participant Email:

Current Participants


  • Here is the default Past Participant Email

Past Participants

  • The red text are email tags which will pull information directly from the race settings and information from the participant database.
  • Race Directors also have the option to create multiple versions of the current registrant emails or past participant emails. This is helpful if you want to send version #1 to current registrants in the 10K and a second version to current registrants in the 5K.

Add Additional Version

New to RunSignUp and don’t have past participant data in the system? Here is more information on how to import past participant data into previous years. Happy Emailing!

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RunSignUp Race Day Results Now Available in RaceJoy

Immediate Scored Results Delivered through Mobile Platform


RunSignUp announces the delivery of mobile results through its industry-leading tracking app, RaceJoy! RunSignUp customers who utilize its Race Day Results solution can now efficiently deliver chip timed scored results through RaceJoy’s mobile platform – in addition to RaceJoy’s interactive race day features such as live tracking, GPS-based progress alerts at every mile and cheer sending. The future of race timing is to combine Gun, Chip and GPS results. Click here to view the press release.

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RaceDay SignUp Updated

Screen Shot 2016-07-21 at 3.34.41 PMWe released a new version of the RaceDay SignUp App (0.1.7.). It is available now on Chrome browsers at (make sure you bookmark this rather than the versioned URL that comes up). It should be available in the Android and Apple stores in a few days – make sure to update it. Thanks for the feedback from our early testers!

  • Fixed hidden password field for new accounts
  • Start Over button
  • $0 registrations
  • Allow optional E-mail
  • Allow coupon entry
  • Restructured r
    egistration code
  • Fixed hidden input/scrolling bug with keyboard.
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RunSignUp 2016 Roadmap

Screen Shot 2016-07-25 at 9.33.44 AMWe held our annual Race Director and Timer Symposium last week. As usual, we shared an overview of RunSignUp and talked about our roadmap ahead.

The core message is that RunSignUp is providing an open platform that provides technology to help races thruout the yearly cycle of Promotion -> Registration & Management -> Race Day. We shared two significant investments we are making:

  1. Promotion Dashboard – to control, automate and monitor your promotional efforts.
  2. RaceDay Go – A new brand that encompasses a wide range of tools to manage race day and help races offer memorable experiences.

Promotional Dashboard
RunSignUp has significantly expanded the set of promotional tools available to races over the past several years with things like Social Sharing and Tagging, Groups, many pricing options, fully integrated email, Refund Rewards, free Race Websites designed to deliver maximum conversions with strong call to action, first class mobile support and more.

We are announcing that we are moving to the next level to create a powerful Dashboard over the next year that will provide the following capabilities:

  • Track all Promotional activities in one place with one schedule – eg. schedule price increases, email campaigns, advertising, travel and expos including cost.
  • Track Source and Action of all registrations – eg. an email or a Facebook ad as a source for a registration.
  • Track ROI – eg. show how many registrations and $ came from a Facebook Ad.
  • Extend Referral Program to include Add-Ons as Rewards in addition to Automated Refunds – eg. give away a free pair of Asics Socks from the local running store to anyone who referred over 3 friends.
  • Extend Affiliate Program – eg. provide incentives to a local running store if they promote your race in their newsletter or on their website.
  • Automate Advertising – eg. provide a way to set aside part of registration fee to pay for remarketing ads or Facebook Ads that automatically are placed 2 days before a price increase and are monitored to increase or decrease budget depending on ROAS.

RaceDay Go Platform
The RaceDay Go Platform brings together all of our existing Race Day technology under a new brand and outlines our future strategy for building an open platform that races and timers can use in any combination for very low cost or in many cases for free. The various components support the full lifecycle of Race Day:



Open Platform
RaceDay Go is a truly open platform, which includes:

  • Plug & Play – use any components you want
  • Any Timing System
  • Any Registration System
  • Any Results System
  • Branded separately from RunSignUp to encourage broad adoption

RD.pngThe Race Director
The Race Director is one of the two (along with RunScore) most widely used scoring solutions in the market with over 11 Million individual results delivered in 2015. Since Roger Bradshaw joined us in 2015, we have doubled the number of integrations with registration companies, demonstrating our open approach (which we intend on continuing). We also have made significant investments in The Race Director to improve support, add more documentation, and extend features (since Roger has more time for development with Matt and Megan helping him). We intend to continue to develop and improve The Race Director for several years and support The Race Director for at least 5 years.

RD Scoring.pngRaceDay Scoring – The Next Generation of The Race Director
While The Race Director is widely used, it is built on old PC based technology that needs to move to the Cloud and Mobile. RaceDay Scoring is a product which will be coming out in early 2017 and will eventually eclipse The Race Director in terms of functionality and ease of use. We will be providing RaceDay Scoring and The Race Director together – meaning if you have a current support subscription for The Race Director, then you get RaceDay Scoring for free (and vice-versa). This will give timers an option to use one or the other or both to score races. We expect this to be a couple of years before RaceDay Scoring is able to reliably score all the different types of races reliably that The Race Director can, although for the “simple 5K”, RaceDay Scoring will provide faster and simpler functionality within the first year.

RD SignUpRaceDay Kiosks – SignUp, CheckIn, and Results
We have introduced a whole new generation of Kiosk Apps over the past several months for RD SignUp, RD CheckIn, and RD Results.  These new apps all share the following attributes:RD CheckIn

  • Native Apple and Android, with Web version available for Chrome Browsers
  • Off-Line Auto-Sync in case Internet is spotty
  • Customizable – pick the fields that are important for your raceRD Results
  • Secure, PCI Compliant Swipe Device
  • Phone Camera for Bar and QR Code Reading
  • “Wet Finger” signature on Phones and Tablets for Waiver Signatures

RaceJoyGun, Chip and GPS Splits and Times
The future of timing for races will be to bring together Gun, Chip and GPS splits and times. RaceJoy is an integral part of the RaceDay Go platform and adds the participant and Social elements that can make a great race day experience. We have seen races that use RaceJoy as their native app for delivering results and providing a social platform have had large adoption and great feedback. For example, the Vermont City Marathon had the following numbers:

  • 5,664 Finishers
  • 2,119 RaceJoy Participants
  • 6,159 RaceJoy Spectators
  • 60,734 Progress Alerts delivered (with Sponsor message)
  • 4,852 Cheers sent

RaceDay Photos
We released the Beta version of RaceDay Photos to the public for general use. RaceDay Photos is a comprehensive, open platform to provide races with cutting edge technology to create a better race day experience for their participants:

Screen Shot 2016-07-15 at 6.23.04 PM

From an already strong base, over the next year we will be bringing more powerful Promotional and Race Day features that were once only available to the largest races. The open platform allows races to use their own creativity and mix of other systems to reach participants and give them amazing race day experiences.

The Video of the Symposium Kickoff is available now, andthe slides from the Symposium Kickoff are below:


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Display Pages in Draft mode

We have added the capability to show select pages even when your race in in draft mode. This is convenient for those who are not yet ready to turn on registration, but need a website up and running.


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Partner Notifications for Race Changes

We have added an option where a Partner (like a Timer) can be notified any time there is a new race or a race has been changed by one of their race directors. This is in the EMail Notifications page of the Partner Dashboard.

Screen Shot 2016-07-26 at 9.46.43 AM.png

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Simple Calendar Updates for Participants

Confirmation emails generated from RunSIgnUp contain an “ics” file. This makes it simple for participants to add your event to their calendar. We have made some updates to the formatting and information. This is what the ics content now looks like:


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