Glass City Marathon Offers Live Race Day Experience with RaceJoy!

138,000 Progress Alerts Issued!

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As one of the first marathons to ever offer RaceJoy, the 2017 Mercy Health Glass City Marathon delivered a live race day experience for those at the race site and for remote spectators. RaceJoy was a significant component of this along with the event’s live streaming and interviews on race day. And clearly people embraced the technology with 138,000 progress alerts being issued through RaceJoy – breaking the record for most alerts at a single race.

 

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Photos from Glass City Marathon Facebook

The Glass City Marathon likes to bring new race day experiences and this year race organizers implemented a new live race day page on the Glass City Marathon website. This offered quick access to the RaceJoy app, a live leaderboard, which provided instant official results information, and a live streaming video of the race. This was really awesome since it wasn’t just a static streaming of the finish line. It also included the local news anchor from BCSN The Blade covering the race day and performing live interviews with participants. It also included a split screen where you could watch finishers come in while seeing what was going on at other areas of the finishing area in the Glass Bowl. In addition, for those participants that setup their profile for auto tweeting of progress, their alerts showed in the twitter live streaming (#RunGlassCity) shown on the live race page.

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Screenshot from the Glass City Marathon Website

With the RaceJoy app, Glass City Marathon also provided participants and spectators with live race day features like continual progress updates, live phone tracking, cheer sending, and scored results within moments of crossing the finish line. This year, more than 7,000 people used RaceJoy at the Glass City Marathon!

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The Glass City Marathon is one of the few races RaceJoy also offers Bib tag tracking along with RaceJoy’s industry first GPS-based progress updates. This meant that thousands of participants and spectators were receiving progress updates at every mile on the course. Updates included information like location, pace, and estimated finish time. Participants also had the option of posting their progress to their Facebook and Twitter walls. A record breaking number of alerts were sent out over the course of the Glass City Marathon weekend, with 138,000 progress alerts being issued!

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One of the great things about Glass City Marathon offering both tracking in RaceJoy and the live streaming of the finish line is that supporting family and friends could track participants’ blue dot as it moved along the course in the app and then watch them live in the streaming video as they crossed the finish line. Most runners have a friend or family member that can’t make it to the race. So, this offered an easy way to support the participant remotely and share in the race experience whether at the race site, at home or in another country (we saw you Canadians and Brits tracking your runners!)

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Watch This Video!

Supporting family and friends were also able to track runners live as they moved along the course by using RaceJoy’s GPS phone tracking feature.

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Supporting friends and family sent close to 9,000 cheers to Glass City Marathon participants! Way to support the runners!

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The Glass City Marathon takes place in our nation’s “Glass City”; Toledo, Ohio and is hosted by the Toledo Roadrunners Club. Northwest Ohio’s largest springtime event finishes in the Glass Bowl and the race organizers go all out to provide a special race experience. on. Thank you race organizers for including RaceJoy again this year, and congratulations finishers on a job well done!

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Photo from Glass City Marathon Facebook

Race Organizers: If you’d like to be on the forefront of race day technology, get your event loaded in RaceJoy by checking out our website for information or go to your RunSignUp dashboard. Please note that we require a minimum two-week load time prior to the race start and an official course map in KML or GPX format.

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Large Races Using Partner Websites

We have a couple of large races like the Philadelphia Marathon and the Fifth Third River Bank Run that are now using our Partner Website infrastructure to host their race website. They are finding it more secure than WordPress, and quicker to add content and take advantage of their race database on RunSignUp. And it looks nice!

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We have continued to enhance this over time as shown by the large number of releases noted on our blog – https://runsignup.wordpress.com/?s=partner+website. We have added several new options, that are used in the Philadelphia Marathon website

Option to change font between Open Sans and Libre Franklin. This option is on the Partner Website Setup page. You can see the Libre Franklin font in the Header of the Philadelphia race, and the Open Sans font in the Fifth Third race.
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Option to make banner image fullsize (default off, but always stretch to sides). It is difficult to see in the two screen shots, but the Philadelphia race has the banner photo across the entire width of the browser, while the Fifth Third cover image has a little padding on each side to align with the content below.
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Option to use “custom” header/footer, with the ability to choose different background/foreground colors. Probably the most striking difference between the two websites is the header color with the dark charcoal background and white menu text on the Philadelphia site. This can also be customized on the setup page:
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– Option to upload separate partner website logo (that is separate from partner logo and overrides partner logo on partner websites). In the case of the Philadelphia Marathon, they have a default partner logo that has a background to it. With this option, they were able to add a transparent background logo image with white text and just a little bit of shadow to help make the image pop on that dark charcoal background of the header.
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Note Partner Websites are only available for our large races or partners. The initial use of this capability has been for timers who support a number of races with nice features like automatic page creation for results for each race and race calendars and listings. It is nice to see large races discovering the power of this free option.

Meet the RunSignUp Symposium Presenters (Part 3)

Symposium Presenters

The Tuesday Symposium sessions are dual-track: half the presentations
are led by RunSignUp employees and focused on feature-based tutorial; the other half are led by customers and endurance industry
professionals, and offer race education in a broader context. We’ll be introducing each of them in the leadup to July…next up, Cherie Santiago from Vacation Races!

Registration for the 2017 Symposium! SignUp and find more information:
https://runsignup.com/symposium

Endurance Industry Presenters

Presenter: Cherie Santiago
Vacation Races

Cherie’s love of the outdoors hasn’t changed since moving from Southern California where she grew up surfing ans sailing in the sun – in Southern Utah today, she can frequently be spotted running or biking the trails.

Cherie started with Vacation Races in their first year for the 2012 Zion Half Marathon, as race crew. Since then, she filled in on the course crew on race weekends, with things growing from there. Today, her full time position at Vacation Races is Registration and Customer Service…a job the company describes as “her perfect position [bringing] the best of our events to everyone participating.”

At the Symposium, Cherie will share her experience with delivering a race that is flexible and enjoyable for runners.


Presenter: Peter Abraham
Abraham Content Marketing Studio

Peter Abraham got his start producing thousands of commercials for brands such as Toyota, Ford, Honda and Target. In addition, he produced a number of action sports films that helped popularize sports like snowboarding, motocross, and skateboarding. In 2002, he financed and produced the acclaimed documentary, “I Am Trying to Break Your Heart: A Film About Wilco.”

He then created the Santa Monica Classic 5K/10K and subsequently became the head of marketing & creative director at the LA Marathon. He was part of a team that rescued the event from near bankruptcy and rebuilt it into the 3rd largest marathon in the US in just two years.

Peter now works with purpose-driven brands & events to engage consumers directly with compelling experiences.

At the Symposium, Peter’s talk will focus on supercharging your sponsorship program via a simple process he uses with many running events.


Presenter: Erik Young
Sour Fish Events, CEO

Erik co-founded Sour Fish Events (formerly Riff Raff Productions)
with his wife Courtney in 2012, focusing primarily on 5K trail runs. Sour Fish has a small team of 5 that plan and execute each event they host – including the Hard Cider RunThe Great Pumpkin Run, and The Cheddar Challenge – on farms and in towns across the country. At the Symposium, Erik will focus on how they use referrals and social media marketing strategies to increase registrations.


Presenters: Tamara Conan (National Director), Brooke Magni (HKRS Manager), Katie Sullivan (HKRS RunSignUp Database Manager)
Healthy Kids Running Series

The Healthy Kids Running Series hosted over 23,000 runners nationally in 2016 and manage over 150+ race coordinators and their events across the country. They will discuss how they use their RunSignUp database to impact their families and the community coordinators nationally.

Check back for more presenter bios in the coming weeks!

Symposium Registration is open here: https://runsignup.com/symposium

 

Sponsor Analytics

We released RunSignUp Analytics for Sponsor only 12 days ago. This gives sponsors a view on how many times their logo has been displayed on a page on the race website. For example, the 9/11 Memorial & Museum Run/Walk this past weekend shows the total number of page views for their sponsors (which are displayed on most pages).

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Since the release 12 days ago a total of 7,796,000 sponsor logo views have been recorded. Many races, like the 9/11 Memorial, have multiple sponsors and each of them gets a count for a single page view. About half of the races on RunSignUp have Sponsor Logos on their race websites.

We will report more analytics as we continue to expand the platform. We hope this helps expand race’s ability to understand how to better promote their races, and use the information to solidify relationships with key sponsors.

Race Organizers: Why Sign Up for RaceJoy Before Registration Starts?

Before your registration opens, make sure to get your race enabled for RaceJoy. Here are the top five reasons for enabling sooner rather than later.

Reason One: Promotion and Visibility = Increase Registrations

The sooner you get your race loaded and live in RaceJoy, the sooner your promotion begins. RaceJoy’s Race Calendar currently includes more than 9,000 events and is a source for runners to locate an event near them or at a destination they plan to travel to.  RunSignUp races are automatically listed in the calendar section and include a “Register Now” banner ad.  However, if you enable RaceJoy, your event is also listed in the Featured Races section giving your event increased visibility with potential registrants.

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With more than 330,000 users to date, this is a great opportunity to get exposure and draw additional registrations.

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Reason Two: Alternative Pricing Option

RunSignUp customers have a distinct option of having the participant cover the cost of RaceJoy by adding on a nominal amount to the general registration processing fee*.

  • 50c per registrant for 10K and longer distance
  • 25c per registrant for events under 10K

*This option is only available if at least one of your events is a 10k distance or longer.

 You can always choose this option after registration opens, and the race would then cover the fees for any past registrants. Though, enabling RaceJoy before registration opens helps to avoid this.

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Races also have the option to select the flat buyout option for RaceJoy. Many races that choose this buyout option will load the event right away and find a sponsor to cover the cost after it is already loaded.

Reason Three: Issue Race News Before the Race

Another reason to load your event before registrations starts is the ability to schedule race News Alerts to users who have accessed your race in the app to let them know registration is now open or other important race news. If you used RaceJoy last year, you can even send a news alert to everyone who accessed your event in 2016 to help encourage the registration of repeat runners.

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Reason Four: Increase RaceJoy Usage

The sooner you have your event enabled for RaceJoy, the more time you have to build usage of the app. This is especially important if you are going to be showcasing a sponsor or sponsors in RaceJoy. Participants using RaceJoy posts messages like the one below that help raise awareness for your race and sponsor.

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Reason Five: Before They Ask!

Runners are expecting some type of tracking from running/walking events and inevitably someone is going to ask you what you are offering for Runner Tracking. By enabling RaceJoy earlier you can get ahead of the questions; RaceJoy information will show on the registration page and they will be emailed information about RaceJoy tracking as they register.

What Type of Tracking Do We Have? 

RaceJoy Bells and Whistles

Here is a recap of RaceJoy’s innovative race day features:

For the participants and spectators:

  • Live phone tracking in a map view
  • GPS-based progress alerts, typically at every mile
  • Send-a-Cheer and Text-to-Cheer
  • NearMe and MeetUp

For the race organizers:

  • Race operations team tracking & communications
  • Race Day Monitoring system
  • Variety of communications tools
  • Participant route replay
  • Off-course alerts

More information about RaceJoy is available in this Race Organizer Overview video.

Getting your event RaceJoy Ready also includes all the Race Operations Tools covered in this webinar video.

If you have any questions, or need help getting things set up, please contact info@racejoy.com.

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