Meet the RunSignUp Symposium Presenters (Part 3)

Symposium Presenters

The Tuesday Symposium sessions are dual-track: half the presentations
are led by RunSignUp employees and focused on feature-based tutorial; the other half are led by customers and endurance industry
professionals, and offer race education in a broader context. We’ll be introducing each of them in the leadup to July…next up, Cherie Santiago from Vacation Races!

Registration for the 2017 Symposium! SignUp and find more information:
https://runsignup.com/symposium

Endurance Industry Presenters

Presenter: Cherie Santiago
Vacation Races

Cherie’s love of the outdoors hasn’t changed since moving from Southern California where she grew up surfing ans sailing in the sun – in Southern Utah today, she can frequently be spotted running or biking the trails.

Cherie started with Vacation Races in their first year for the 2012 Zion Half Marathon, as race crew. Since then, she filled in on the course crew on race weekends, with things growing from there. Today, her full time position at Vacation Races is Registration and Customer Service…a job the company describes as “her perfect position [bringing] the best of our events to everyone participating.”

At the Symposium, Cherie will share her experience with delivering a race that is flexible and enjoyable for runners.


Presenter: Peter Abraham
Abraham Content Marketing Studio

Peter Abraham got his start producing thousands of commercials for brands such as Toyota, Ford, Honda and Target. In addition, he produced a number of action sports films that helped popularize sports like snowboarding, motocross, and skateboarding. In 2002, he financed and produced the acclaimed documentary, “I Am Trying to Break Your Heart: A Film About Wilco.”

He then created the Santa Monica Classic 5K/10K and subsequently became the head of marketing & creative director at the LA Marathon. He was part of a team that rescued the event from near bankruptcy and rebuilt it into the 3rd largest marathon in the US in just two years.

Peter now works with purpose-driven brands & events to engage consumers directly with compelling experiences.

At the Symposium, Peter’s talk will focus on supercharging your sponsorship program via a simple process he uses with many running events.


Presenter: Erik Young
Sour Fish Events, CEO

Erik co-founded Sour Fish Events (formerly Riff Raff Productions)
with his wife Courtney in 2012, focusing primarily on 5K trail runs. Sour Fish has a small team of 5 that plan and execute each event they host – including the Hard Cider RunThe Great Pumpkin Run, and The Cheddar Challenge – on farms and in towns across the country. At the Symposium, Erik will focus on how they use referrals and social media marketing strategies to increase registrations.


Presenters: Tamara Conan (National Director), Brooke Magni (HKRS Manager), Katie Sullivan (HKRS RunSignUp Database Manager)
Healthy Kids Running Series

The Healthy Kids Running Series hosted over 23,000 runners nationally in 2016 and manage over 150+ race coordinators and their events across the country. They will discuss how they use their RunSignUp database to impact their families and the community coordinators nationally.

Check back for more presenter bios in the coming weeks!

Symposium Registration is open here: https://runsignup.com/symposium

 

Sponsor Analytics

We released RunSignUp Analytics for Sponsor only 12 days ago. This gives sponsors a view on how many times their logo has been displayed on a page on the race website. For example, the 9/11 Memorial & Museum Run/Walk this past weekend shows the total number of page views for their sponsors (which are displayed on most pages).

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Since the release 12 days ago a total of 7,796,000 sponsor logo views have been recorded. Many races, like the 9/11 Memorial, have multiple sponsors and each of them gets a count for a single page view. About half of the races on RunSignUp have Sponsor Logos on their race websites.

We will report more analytics as we continue to expand the platform. We hope this helps expand race’s ability to understand how to better promote their races, and use the information to solidify relationships with key sponsors.

Race Organizers: Why Sign Up for RaceJoy Before Registration Starts?

Before your registration opens, make sure to get your race enabled for RaceJoy. Here are the top five reasons for enabling sooner rather than later.

Reason One: Promotion and Visibility = Increase Registrations

The sooner you get your race loaded and live in RaceJoy, the sooner your promotion begins. RaceJoy’s Race Calendar currently includes more than 9,000 events and is a source for runners to locate an event near them or at a destination they plan to travel to.  RunSignUp races are automatically listed in the calendar section and include a “Register Now” banner ad.  However, if you enable RaceJoy, your event is also listed in the Featured Races section giving your event increased visibility with potential registrants.

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With more than 330,000 users to date, this is a great opportunity to get exposure and draw additional registrations.

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Reason Two: Alternative Pricing Option

RunSignUp customers have a distinct option of having the participant cover the cost of RaceJoy by adding on a nominal amount to the general registration processing fee*.

  • 50c per registrant for 10K and longer distance
  • 25c per registrant for events under 10K

*This option is only available if at least one of your events is a 10k distance or longer.

 You can always choose this option after registration opens, and the race would then cover the fees for any past registrants. Though, enabling RaceJoy before registration opens helps to avoid this.

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Races also have the option to select the flat buyout option for RaceJoy. Many races that choose this buyout option will load the event right away and find a sponsor to cover the cost after it is already loaded.

Reason Three: Issue Race News Before the Race

Another reason to load your event before registrations starts is the ability to schedule race News Alerts to users who have accessed your race in the app to let them know registration is now open or other important race news. If you used RaceJoy last year, you can even send a news alert to everyone who accessed your event in 2016 to help encourage the registration of repeat runners.

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Reason Four: Increase RaceJoy Usage

The sooner you have your event enabled for RaceJoy, the more time you have to build usage of the app. This is especially important if you are going to be showcasing a sponsor or sponsors in RaceJoy. Participants using RaceJoy posts messages like the one below that help raise awareness for your race and sponsor.

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Reason Five: Before They Ask!

Runners are expecting some type of tracking from running/walking events and inevitably someone is going to ask you what you are offering for Runner Tracking. By enabling RaceJoy earlier you can get ahead of the questions; RaceJoy information will show on the registration page and they will be emailed information about RaceJoy tracking as they register.

What Type of Tracking Do We Have? 

RaceJoy Bells and Whistles

Here is a recap of RaceJoy’s innovative race day features:

For the participants and spectators:

  • Live phone tracking in a map view
  • GPS-based progress alerts, typically at every mile
  • Send-a-Cheer and Text-to-Cheer
  • NearMe and MeetUp

For the race organizers:

  • Race operations team tracking & communications
  • Race Day Monitoring system
  • Variety of communications tools
  • Participant route replay
  • Off-course alerts

More information about RaceJoy is available in this Race Organizer Overview video.

Getting your event RaceJoy Ready also includes all the Race Operations Tools covered in this webinar video.

If you have any questions, or need help getting things set up, please contact info@racejoy.com.

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EMail Templates with Race Headers

IMG_2641We have expanded the options for email marketing templates to include race headers and buttons. The example on the right shows the new template capability using Full Header as delivered to an iPhone email, which includes the SignUp and Donate Action buttons that take a recipient directly to those pages if they click.

The full options can be found in your race dashboard under Email Marketing -> Email Settings:

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Here is an example that picks up all the race color themes as well as a border turned on:

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The option to include just the race header looks includes the race name and date text we automatically add just like the race webpage:

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Note that sometimes the editor on certain browsers may not show alignment well, but will look good on most email clients. For example, the Scott Coffee race template email looks strange on certain browser widths. Change the % scale of the browser window and it will look fine, or send a test email to see that it works well. This is due to a limitation in the editor we use.